As CoderPad's first customer marketer, you'll own the customer marketing plan and execute it hands-on. Your job is to turn our installed base into a predictable source of expansion pipeline and a deep bench of customer advocates.
You'll work across our whole book of mid-market and enterprise sized customers, from self-serve customers ready to move up to Enterprise Plans to large accounts with room to grow, using scaled, one-to-many programs and opportunity to build 1:few programs as we scale. You'll partner with Expansion Sales, Customer Success, Product Marketing, Campaigns and Demand Gen. This is a builder-and-doer role: you'll set the strategy and then build, launch, and measure your programs with the support of the team.
This role is required to work East Coast Hours.
You'll report to the VP of Marketing.
What you'll be doing:
Own the self-serve-to-Enterprise upgrade marketing motion. Take our current pilot and scale what works into an always-on program while continuing to optimize.
Build one-to-many expansion programs for Enterprise customers in partnership with Expansion Sales, including cross-sell and upsell plays, targeted nurtures, and sales-ready offers.
Partner with Campaigns to adapt our major campaigns and launches for customer audiences, so existing customers hear the right story at the right moment.
Give Expansion Sales the timing, messaging, and assets to act on signals from your programs.
Localize expansion and lifecycle programs for EMEA customers, adapting messaging, timing, channels, and events to the region (about 15% of your effort).
Build lifecycle programs that support CS in getting customers to value: onboarding and feature-adoption email, customer webinars, and launch communications.
Work with Product Marketing to turn new features into customer-facing campaigns that drive usage.
Design lifecycle journeys and build them in our marketing automation platform, working with Marketing Ops on complex builds and attribution.
Build the customer data foundation with Marketing Ops and CS: the segments and scores that decide who gets which program, and when.
Create and run our customer advocacy program that provides speakers for events, case studies, customer references and referrals.
Produce customer case studies and stories.
Drive a review program on G2 and similar sites to strengthen our position against competitors.
Launch and run a Customer Advisory Board that brings customer insight into product, messaging, and strategy.
Plan customer-focused events and user groups.
How we'll measure successExpansion pipeline (primary): pipeline sourced and influenced by your programs, tracked separately for self-serve upgrades and Enterprise expansion.
Adoption impact (shared with CS and product marketing): engagement with adoption programs and the feature activation that follows them.
Advocacy: case studies published, customer availability for speaking and thought leadership activites, and review volume and ratings against plan.
Drive expansion pipeline
Fuel adoption with Customer Success and Product Marketing
Build our advocacy engine
Run customer events and our Customer Advisory Board
In your first 90 days, you'll take over the upgrade pilot, define the customer marketing plan for 2027, and partner with sales on driving quick expansion pipeline.
What you should bring:
6+ years in B2B SaaS marketing, with at least 3 years in customer, lifecycle, or expansion marketing.
A track record of owning an expansion pipeline or revenue number, not just engagement metrics.
Experience creating a customer marketing plan and executing it end to end, doing the hands-on work yourself.
Experience partnering with Ops and CS to build customer segments and scores. You understand how product usage, CRM, and CS data combine to target the right accounts at the right moment.
Experience running advocacy programs: case studies, references, reviews, or advisory boards.
Credibility with sales and CS leaders, and the ability to turn their input into programs that ship.
Comfort with data. You can define the metrics, work with Ops on attribution, and explain what's working.
Strong writing and a feel for what resonates with customers.
Skills Required
- 6+ years of experience in B2B SaaS marketing, including at least 3 years in customer, lifecycle, or expansion marketing
- Track record of owning an expansion pipeline or revenue target
- Experience creating and executing customer marketing plans end to end
- Experience partnering with Marketing Operations and Customer Success to build customer segments and scores
- Understanding of product usage, CRM, and Customer Success data for account targeting
- Experience running customer advocacy programs, including case studies, references, reviews, or advisory boards
- Credibility with Sales and Customer Success leaders and ability to turn input into executable programs
- Comfort defining metrics, working with Operations on attribution, and evaluating performance
- Strong writing skills and ability to create customer-resonant messaging
CoderPad Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CoderPad and has not been reviewed or approved by CoderPad.
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Healthcare Strength — Health coverage is described as comprehensive and heavily subsidized, with medical, dental, and vision often covered around 90% for employees and dependents. Affordable family healthcare is also noted.
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Leave & Time Off Breadth — Policies include unlimited PTO with an expectation to take at least three weeks annually, plus roughly 20 company holidays. This structure provides substantial time away from work.
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Parental & Family Support — Parental leave is described as generous, including about 16 weeks for primary caregivers and 12 weeks for secondary caregivers. These policies indicate meaningful support for new parents.
CoderPad Insights
What We Do
CoderPad is a technical interview platform for leading development teams. It enables a quick, accurate read on a candidate’s skills. CoderPad works like an IDE to help candidates easily share their skills and ensure you understand how they work. Through both collaborative coding sessions and take-home assignments, CoderPad is with you at every stage of the hiring process. CoderPad puts the developer experience first. Its speed and reliability are second to none — and its interface is intuitive and simple to use. It provides a canvas for you to create a personalized interview process that is unique to your team’s needs. Because every team is different — and every candidate wants to learn about you in the hiring process. CoderPad helps you find better technical candidates - faster. It delivers unparalleled experience to both interviewers and candidates. And, as your team grows, it's easy to scale. That’s why nearly 2,000 companies around the world, including Netflix, Slack and Snowflake, rely on CoderPad.
