Product Marketing Manager

Reposted 2 Days Ago
Hiring Remotely in United States
Remote
Senior level
Security • Software
The Role
Own Linxup’s go-to-market strategy for products and features, leading launches from readiness through rollout. Develop positioning, messaging, sales enablement, training, and customer-facing materials. Analyze competitors, market shifts, and win/loss data to provide recommendations. Conduct customer and prospect research, translate insights into product and marketing improvements, and collaborate closely with Product, Sales, and Customer Success. Manage cross-functional initiatives, measure launch performance, and improve future programs.
Summary Generated by Built In

ABOUT LINXUP, LLC

If you are looking for “the right opportunity” with a fast-growing company, with great people, doing great work, look no further. Linxup offers products and solutions that help thousands of field service fleets solve real business problems. If you’re looking for an opportunity to help make a difference for small businesses, you’re in the right place. Linxup helps businesses get more out of the vehicles, equipment, tools, and workers in the field through its robust, easy to use tracking and dash cam solutions. Linxup delivers class-leading reliability, flexibility, and live, US-based onboarding, support, and coaching to ensure customers get the most out of their investment. That’s why more than 30,000 businesses trust Linxup to help them improve the safety, security, productivity, and efficiency of every vehicle, asset, tool, and worker in the field. Founded in 2004 and based in St. Louis, MO, Linxup serves customers in a wide range of industries, including field service, construction, trucking, transportation, and other enterprises that rely on mobile workers and equipment to get the job done.


ABOUT THE POSITION

You'll own how Linxup goes to market. You'll turn new products and features into launches that land, make sure every seller and support rep can explain our value in a customer's own words, and keep us sharper than the competition. You'll sit in Marketing and partner daily with Product, Sales, and Customer Success.


ESSENTIAL FUNCTIONS – RESPONSIBILITIES:

  • Lead go-to-market launches. Plan and run launches for new products and features, from tiering and readiness through sales, customer, and market rollout. Measure what happened and improve the next one
  • Enable the team. Deliver product updates, training, and sales tools (pitch decks, battle cards, talk tracks, demo stories, FAQs) so everyone at Linxup understands how our solutions work and why customers buy.
  • Own competitive and market insight. Track competitors, win/loss patterns, and market shifts. Turn findings into regular reporting and clear recommendations
  • Shape positioning and messaging. Evolve our positioning, messaging, and narrative so Linxup is the obvious choice. Keep it consistent across web, campaigns, sales, and product
  • Be the voice of the customer. Talk to customers and prospects. Bring what you learn back to Product and Marketing
  • Other duties as assigned

QUALIFICATIONS

  • 5+ years in product marketing, preferably B2B SaaS
  • A track record of launches you planned and ran end to end, with results you can point to
  • Experience building sales enablement that reps actually use
  • Impeccable project management: you run cross-functional work with many moving parts and hit dates
  • Excellent collaboration, writing, and presenting; you make complex products simple and persuasive
  • Grounding in using data and customer research to make decisions
  • Comfort using AI tools to research, write, and work smarter
  • Experience with SMB buyers, telematics, IoT, fleet, or field service software
  • Experience with competitive programs and win/loss analysis
  • Familiarity with Salesforce and product analytics tools

WORK ENVIRONMENT

  • The hours of this position are Monday through Friday from 8:00 AM until 5:00 PM
  • Fast-paced environment with opportunities for growth and reward
  • Company promotes work/life balance to achieve maximum performance professionally and personally

COMPENSATION AND BENEFITS

  • We value hard work and on-the-job-excellence and offer competitive compensation and benefits packages:
  • Position offers a Base Salary
  • Medical, Dental, Vision, Life and 401(k) benefits are offered
  • Flexible Time Off (FTO)


Skills Required

  • 5+ years of experience in product marketing
  • Experience planning and running product launches end to end
  • Experience building sales enablement materials
  • Strong project management and cross-functional coordination skills
  • Excellent collaboration, writing, and presentation skills
  • Experience using data and customer research to make decisions
  • Comfort using AI tools for research and writing
  • Experience with SMB buyers, telematics, IoT, fleet, or field service software
  • Experience with competitive programs and win/loss analysis
  • Familiarity with Salesforce and product analytics tools
  • B2B SaaS product marketing experience

Linxup Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Linxup and has not been reviewed or approved by Linxup.

  • Leave & Time Off Breadth — Flexible PTO alongside paid holidays is part of the package, and feedback suggests this is attractive when it is truly usable in practice.
  • Parental & Family Support — Paid parental leave is included, signaling attention to family needs beyond core salary.
  • Healthcare Strength — Medical, dental, and vision coverage are provided, covering the essential pillars of healthcare.

Linxup Insights

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The Company
HQ: Chesterfield, Missouri
153 Employees
Year Founded: 2004

What We Do

We are an easy-to-use, real-time GPS tracker and vehicle and asset tracking solution for companies and fleets of all sizes. Companies use our powerful software-as-a-service (SaaS) platform and companion mobile app to quickly drive productivity improvements for their fleets, reduce costs, deter theft, and improve driver performance. All in one place, the Linxup system generates a rich data set that gives your fleet managers insight into key driver activities such as vehicle idle times, safe driving behavior, and more. The Linxup system allows companies to track vehicles in real-time, review driving history and activities, and even monitor and score each driver’s overall performance, leading to recognizable ROI. Our simple but sophisticated vehicle and asset tracking systems help serves more than 30,000 businesses efficiently each day. Linxup makes drivers safer, fleets more efficient, and reduces fuel usage. We make fleet tracking easy

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