Top Senior Marketing Jobs in Detroit, MI

Own go-to-market strategy, positioning, messaging, and cross-channel creative investment for Ethos’s consumer insurance product portfolio. Partner with product, brand, creative, and performance marketing teams to develop briefs, analyze creative performance, allocate investment, define KPIs, and drive measurable growth. Build AI-enabled workflows that combine creative judgment with performance data, while owning Brand & Creative OKRs and aligning teams around business outcomes.

Serve as a fractional marketing leader for early-stage startups: define and execute go-to-market strategy, positioning, messaging, demand generation, product marketing, analytics, and growth programs. Collaborate with founders and other experts, prioritize high-impact opportunities, and balance strategic guidance with hands-on execution to drive measurable growth.

Own end-to-end lifecycle marketing across three brands, including acquisition, onboarding, retention, reactivation, cross-sell, transactional messaging, copy, campaign execution, testing, and measurement. Build AI-powered segmentation, personalization, automation, monitoring, and experimentation in Braze. Develop messaging roadmaps, improve retention and conversion, apply brand standards across approximately 1,750 templates, diagnose transactional issues, and collaborate with engineering, support, brand, and CRO teams.

Lead account strategy and execution for an education-focused client. Manage timelines, budgets, and cross-functional teams; review and elevate creative; guide campaigns across paid, earned, owned, and social channels; use AI tools to streamline workflows; maintain client and internal communications and quality control.

Leads marketing operations within Revenue Operations, overseeing HubSpot and Salesforce architecture, campaign setup, integrations, data integrity, lead-flow optimization, reporting, analytics, and dashboards. Partners with demand generation, sales operations, sales, product, and customer success teams to improve revenue processes, implement technical solutions, and scale marketing infrastructure. The role also manages cross-functional priorities and supports continuous process improvement in a fast-paced startup environment.

Develop and execute buyer-focused content strategy for Lineup and FatTail, including articles, reports, POVs, case studies, video scripts, and presentations. Use competitive intelligence, customer research, and product expertise to identify differentiated content opportunities. Serve as the subject matter expert for Content Marketing, maintain alignment with Product Marketing, and collaborate with Marketing and Design to deliver polished assets that support demand generation.

Own a portfolio of consumer services marketing accounts, leading growth strategy, client relationships, QBRs, retention, renewals, and expansion. Diagnose lead-generation constraints across audience, messaging, channels, geography, and measurement. Coordinate paid media, SEO, local, and creative teams; align marketing with client sales outcomes; improve lead quality and acquisition economics; manage MRR growth; and coach analysts and specialists.

Own the market strategy, positioning, messaging, pricing, packaging, segmentation, and go-to-market plans for Attendance Plus. Research chronic absenteeism, district buying dynamics, competitors, and customer needs to guide product and business decisions. Lead launches, measure adoption, conduct win-loss analysis, enable Sales and Customer Success with messaging and competitive tools, and align cross-functional stakeholders. Travel to industry events and conferences approximately 20% of the time.

Owns a portfolio of 4–6 consumer goods accounts, leading data-backed growth strategy across DTC, Amazon, retail, paid media, SEO, content, influencer, and creative channels. The role manages senior client relationships, QBRs, retention, renewals, account expansion, and MRR growth while coordinating cross-functional teams. Responsibilities also include diagnosing growth constraints, challenging client assumptions, using proprietary analytics tools, coaching analysts and specialists, and managing 1–2 direct reports.

Own B2C growth strategy and execution across paid acquisition, lifecycle marketing, ambassador and referral programs, organic channels, partnerships, and events. Manage Meta and Google campaigns, budgets, CAC and ROAS, develop segment-specific messaging, optimize conversion funnels, and track trial and subscriber performance. Partner with product, content, lifecycle, and community teams while managing vendors and building scalable growth programs for healthcare student audiences.

Build and lead AristaMD’s growth marketing function, focusing on usage marketing, account-based marketing, pipeline generation, HubSpot operations, campaign reporting, sales enablement, collateral, and repeatable processes. Partner with Sales, Revenue Operations, Client Experience, and clinical leadership while initially executing hands-on work and eventually hiring and managing the marketing team.

Lead full-funnel acquisition for launch brands: architect GTM and demand strategies, execute paid/owned/earned media, run performance marketing (CAC/ROAS/LTV), build measurement infrastructure, use AI for research and optimization, and advise clients at the executive level to drive net new member and customer growth.

The Senior Product Marketing Manager will oversee outbound dialer campaigns, crafting messaging, launching products, creating sales content, and driving customer engagement and collaboration across teams.

Lead and grow a product marketing function for Prolific's human data platform. Own positioning, messaging, launches, packaging, and go-to-market strategy; manage three PMMs; align Product, Sales, and vertical marketing; run market and competitive research and build sales enablement.

Senior operator to lead operations and marketing for a growing financial media ecosystem. Responsible for strategy, user acquisition (SEO, content, social, email, performance), platform growth, monetization (affiliate, ads, sponsored content), partnerships, product/UX improvements, KPI reporting, and building/managing cross-functional teams to scale revenue and audience.

As VP Product Marketing, you will own product positioning, enhance sales outcomes, drive customer advocacy, execute GTM strategies, and build a marketing team.

Lead and own Midi Health’s paid acquisition and full-funnel media strategy, building an AI-native performance system to optimize CAC and LTV:CAC across dual motions (clinical care and consumer product). Manage budget/P&L, agency ecosystem, creative-performance feedback loops, audience strategy, and a team of growth specialists while communicating results to executives and the board.

Lead partner co-marketing strategy and execution for strategic alliances. Build joint go-to-market plans, activate co-branded campaigns, track partner-sourced pipeline and metrics, develop partner marketing playbooks and assets, and collaborate cross-functionally with BD, Brand, Field Marketing, Product, and Sales to drive partner-influenced revenue and program growth.

Own and scale Hatch's partner program end-to-end: launch integrations, run co-marketing/co-sell campaigns, enable partners with collateral, coordinate partner events, create repeatable playbooks, maintain partner relationships, and track/optimize partner-driven pipeline and referral ROI.

Lead integrated marketing and audience experience across Brand, Product, Revenue, Content, Field, and Customer marketing. Translate strategy into unified campaigns, KPIs, and frameworks; manage agencies and cross-functional teams; design multi-channel campaigns and events; own audience segmentation, measurement, and optimization to drive awareness, pipeline, and advocacy.

The Senior Social Media Marketing Strategist will lead the agency's social media strategies for various clients, guiding marketing decisions and influencing business growth through trusted client relationships and innovative approaches.

The Senior Commercial Bid and Content Marketing Manager is responsible for developing client-facing materials, overseeing content marketing, and collaborating with various teams to drive business growth.

The CMCO at Terrabis drives revenue through marketing and commerce, overseeing strategies for brand growth, customer acquisition, and eCommerce performance while integrating digital and retail experiences.

Lead end-to-end marketing for a category-defining AI enterprise platform: GTM strategy, demand generation, ABM, positioning, content, events, marketing ops, and team building to drive high-ACV pipeline and revenue influence.

Lead marketing strategy and operations as VP of Growth Marketing. Build go-to-market playbooks, drive full-funnel growth, and design product marketing initiatives for partnership success.