Top Senior Marketing Jobs in Detroit, MI

Own messaging, positioning, and enablement for the venture capital segment. Build VC personas and playbooks, support Sales with collateral and deal strategy, run voice-of-customer and competitive research, and apply AI tooling to accelerate content and insights. Partner cross-functionally with Sales, Demand Gen, Product, and Customer Marketing to drive VC pipeline and wins.

Lead product marketing for Juniper Square's real assets segment: define positioning, build persona playbooks, enable Sales with collateral and competitive battlecards, run voice-of-customer research and win/loss analysis, embed AI tooling into messaging workflows, and partner cross-functionally with Sales, Demand Gen, Product, and Customer Marketing to drive pipeline and deal outcomes.

Lead strategy and execution of customer engagement and advocacy programs across online communities, user groups, nurture campaigns and integrations. Drive community growth, moderation governance, stakeholder alignment, cross-functional campaign activation, data-driven insights to improve adoption, reduce churn, and demonstrate business value.

Lead regional marketing strategy, campaign portfolio, events, partner MDF, and GTM activation for an assigned sub-region. Oversee planning, budget, measurement, cross-functional alignment, and people leadership while driving field adoption and performance reporting.

Lead a team of 2-3 marketing operations professionals to own end-to-end lead management, including lead scoring, funnel design, nurturing, and marketing automation. Drive cross-functional initiatives with marketing, sales, and ops, optimize HubSpot and Salesforce workflows, establish governance, and influence senior stakeholders to scale processes in a high-growth B2B environment.

Lead product marketing for the Consumer Experience portfolio: own positioning and messaging, execute go-to-market plans, enable sales with assets and training, maintain AI-structured messaging, engage clients and run advisory board to drive pipeline, adoption, and revenue.

Provides strategic advisory support for marketing operations optimization, process improvement, marketing technology evaluation and implementation, data governance, quality assurance, training, and change management. The role drives cross-functional collaboration, maintains marketing operations best practices, improves team efficiency, and supports adoption of new processes and technologies.

Lead go-to-market and revenue generation from zero to initial paying customers. Own positioning, messaging, channel strategy, content, SEO, partnerships, launch execution, and funnel conversion for multiple service lines. Build repeatable acquisition and upsell engine, run experiments, and optimize conversion across signup-to-paid journeys while working directly with the founder. Equity-only founding role, remote-friendly with preference for Kansas City.

Lead operational strategy for partner marketing programs, building scalable processes, AI-driven automation, and reporting to drive partner-sourced revenue. Manage MDF/payment workflows, budget operations, partner data models, dashboards, and cross-functional execution with Marketing, IT, Finance, Legal, and leadership.

Build and scale a B2B demand generation engine focused on qualified pipeline and revenue growth. Manage paid acquisition across Google, LinkedIn, and Microsoft Ads; develop ABM, lifecycle, email, webinar, and nurture campaigns; optimize conversion, attribution, lead scoring, and funnel performance; and align marketing initiatives with sales leadership. The role requires hands-on campaign execution, experimentation, cross-functional collaboration, and building scalable marketing systems in a remote, high-growth environment.

Lead regional channel marketing to grow partner-sourced MRR and pipeline. Build and mentor a team, align marketing with Sales/Product, own partner recruitment and enablement, manage budget, and optimize lead generation and campaign performance using data-driven insights.

Lead global marketing function, focusing on demand generation, brand messaging, and marketing analytics. Drive campaigns and manage a marketing team using AI tools.

The Strategic Marketing Manager will develop and own the marketing strategy for business growth, lead demand generation, and oversee product marketing efforts to boost pipeline and revenue.

Build and manage scalable post-sale customer marketing programs across onboarding, activation, adoption, value realization, modernization, renewal readiness, and expansion. Use product usage, customer health, education engagement, and intent signals to segment partners, trigger lifecycle communications, align cross-functional handoffs, and measure program impact on retention, expansion, and ARR.

As the Vice President of Marketing, you will drive growth by developing and executing the Go-To-Market strategy, running growth experiments, and shaping brand identity in a B2B SaaS environment.

As the Head of Marketing, you will build Goldsky's marketing strategy, narrative, and team to drive brand recognition and pipeline for fintech clients and partners. Responsibilities include defining messaging, leading campaigns, fostering partnerships, and implementing performance metrics to ensure alignment with revenue goals.

Lead product marketing for premium content, proprietary data, and Tegus Expert Call Services. Own positioning, messaging, launches, GTM strategy, and sales enablement. Partner with Product, Sales, Customer Success, and Competitive Intelligence to drive awareness, adoption, pipeline, and expansion. Build and grow a high-performing PMM team, run market/customer research, translate complex capabilities into role-based value props, and create sales assets and operating rhythms to connect GTM with product.

Lead marketing operations by building scalable systems, processes, and playbooks to plan and execute campaigns. Manage cross-functional coordination, timelines, launch readiness, measurement frameworks, dashboards, budget and resource planning, and continuous process improvement to ensure campaigns launch and perform effectively.

Lead product marketing for a technical B2B SaaS FinOps platform: define positioning and messaging, own go-to-market for launches, create content and sales enablement, analyze competitors, engage customers and analysts, and drive adoption and pipeline while building the function from the ground up.

Lead strategy and execution of data-driven paid acquisition across search, social, display, and affiliates. Manage budget allocation, team leadership, experimentation, AI-driven automation, channel launches, cross-functional reporting, and vendor/agency relationships to drive CAC, ROAS, LTV, and revenue growth.

Design and execute lifecycle marketing strategies and journeys to recruit providers, drive patient signups and sessions, and activate partners. Own campaign setup, testing, analytics, and reporting. Build and QA dynamic email/SMS templates with templating logic and HTML/CSS. Partner with Product and Engineering to define event tracking, APIs, and webhook integrations. Manage marketing automation platform configuration (Iterable/HubSpot) and scale MarTech while ensuring HIPAA compliance.

Lead strategy, execution, optimization, and analysis of integrated paid digital campaigns across search, social, display, and ABM. Build reporting dashboards, run A/B tests, ensure tracking/tagging, present insights to clients, and collaborate with cross-functional teams to improve acquisition and conversion performance.

Lead patient-focused product marketing: own patient research and segmentation, positioning and messaging, lifecycle and onboarding experiences, go-to-market for product and service launches, and measurement (A/B tests, funnel metrics). Bridge product and patient insight to inform roadmap, partner with growth, brand, clinical and operations, and ensure compliant, trust-preserving patient communications that improve activation, retention, and conversion.

Lead product positioning, messaging, and launches for Bolt.new, Bolt Cloud, and WebContainer API. Build competitive intelligence, sales enablement, pricing and packaging strategy, launch tracking, and PMM metrics. Partner with Product, Engineering, Growth, Content, and Sales to drive adoption, conversions, and customer advocacy.

The Head of Growth Marketing manages the Demand Generation team, owns customer acquisition across various digital channels, and drives product-led growth. They collaborate with product teams to enhance activation and monetization while optimizing customer acquisition costs and revenue strategies.