Top Marketing Jobs in Birmingham, AL

Lead end-to-end integrated, multi-channel marketing campaigns across enterprise, commercial self-serve, growth, and international segments. Own strategy, execution, attribution, and performance measurement; partner with Product Marketing, Paid, Field, Lifecycle, Sales, and RevOps. Scale ABM, developer-focused acquisition, self-serve conversion, and expansion programs while building and managing a team of campaign managers.

Lead design and execution of paid search strategies across Google Ads, Microsoft Advertising and other platforms. Manage, optimize, and A/B test campaigns, analyze performance data, partner cross-functionally, steward budgets, and report to leadership to drive quality leads and scalable growth in a B2B SaaS environment.

Lead clinician-facing marketing: develop employer brand and messaging, run paid and organic recruitment campaigns, manage agencies, conduct clinician research, partner cross-functionally, and track recruitment metrics to deliver qualified clinician hires.

Lead a team to develop and execute full-funnel digital acquisition and retention strategies across paid channels. Build measurement frameworks, run analytics and testing, optimize ROAS and lifetime value, aggregate channel reporting and attribution, and manage audience segmentation and campaign performance to meet member acquisition and retention goals.

Lead ModMed's B2B digital growth engine by designing and executing AI-driven, multi-channel demand generation and SEO strategies. Embed generative AI into content and campaign workflows, scale programmatic and ABM efforts, implement predictive analytics and ML attribution, manage ad tech stack, and align stakeholders to drive pipeline and ARR growth.

Lead product marketing for Professional Services and Data solutions, develop persona-driven messaging and launch plans, create sales enablement content, track competitors, inform product and sales teams with market insights, and drive cross-functional alignment to accelerate the sales funnel.

Lead and scale CertifyOS's marketing organization to drive predictable pipeline and revenue. Build demand generation across paid, content, SEO, ABM, events, and digital programs; own product marketing, positioning, and launches; establish marketing analytics, attribution, and forecasting; hire and mentor a high-performing team; and partner cross-functionally to align growth, adoption, and retention with company OKRs.

Author, edit, and maintain landing pages, emails, SMS, and campaign content. Configure marketing automation, user journeys, and promotional offers. Optimize content for SEO, conversion, and cross-channel consistency while collaborating with design, development, and business teams.

Develop executive-facing positioning, messaging, and adoption materials for a banker-focused platform. Produce a concise North Star narrative, persona-based value props, launch and activation plans, competitive insights, demo scripts, and storyboards for a vision video. Align strategy across Product, Design, Engineering, and AI to drive internal adoption and daily usage.

Serve as a fractional marketing leader for early-stage startups: define and execute go-to-market strategy, positioning, messaging, demand generation, product marketing, analytics, and growth programs. Collaborate with founders and other experts, prioritize high-impact opportunities, and balance strategic guidance with hands-on execution to drive measurable growth.

Lead and scale enterprise-wide marketing and communications for a pediatric, value-based care healthtech. Build and manage a high-performing marketing team, drive integrated B2B/B2B2C/D2C strategies, oversee brand, PR, paid/digital channels, account-based marketing, and analytics; ensure compliance with payer/legal requirements and align marketing with clinical and commercial goals.

Build and run an end-to-end developer influencer program: source and score creators, negotiate deals, brief and review placements, track performance via UTMs and dashboards, manage creator relationships and expansions, test adjacent channels, and document a repeatable playbook to drive sign-ups and ROI.

Own product marketing for Kestra's infrastructure and cloud automation segment: define narrative, create technical and go-to-market content, enable sales and solutions engineering, gather market and customer intelligence, and translate open-source traction into enterprise positioning.

Lead demand-generation efforts to convert brand awareness into qualified pipeline by creating channel-tailored content, running webinars, owning ABM campaign collaboration with sales, and managing HubSpot/ops to scale experiments and customer enablement.

Support execution and optimization of CRM programs: maintain customer data, build segments, execute email/SMS campaigns and automations, run A/B tests, track KPIs, produce reports, and collaborate cross-functionally.

Lead and build the end-to-end marketing system: positioning, product marketing, demand generation, brand authority, sales enablement, and market intelligence. Drive measurable pipeline, repeatable product launches, and cross-functional alignment to translate technical AI/data product capabilities into category leadership and revenue growth.

Lead development and execution of lifecycle marketing strategy to drive retention, repeat visitation, and revenue. Select and implement CRM/lifecycle platforms, build audience segmentation and automated multi-channel journeys, establish reporting and attribution, and partner cross-functionally to translate insights into growth initiatives.

Early-career marketing role owning growth experiments: drive discovery through content, SEO, paid channels; write buyer-focused content; run and measure experiments; collaborate with founder to refine product messaging.

Lead end-to-end growth for a DTC genomics subscription business: own acquisition, lifecycle, retention, product marketing, and brand. Build paid acquisition channels, run A/B tests and experiments, improve unit economics (CAC, LTV, contribution margin), and scale a cross-functional marketing team and growth infrastructure.

Build and operate AI-powered marketing workflows and automations across the martech stack. Own lead capture, enrichment, conversion tracking, attribution, campaign QA, and data hygiene. Integrate tools (HubSpot, GTM/GA4, ChiliPiper, Navattic, Warmly), work with APIs/webhooks and lightweight scripting, and collaborate with marketing, sales, and rev ops to connect program execution to revenue.

The Senior Growth Marketing Specialist drives multi-channel campaigns to create pipelines, enhance customer engagement, and optimize marketing performance, focusing on ABM, digital marketing, and marketing automation.

Support execution of B2B marketing to drive employer awareness and leads: assist with email campaigns, website content updates, social and paid promotions, analytics, and daily marketing administrative tasks while adhering to brand guidelines.

Lead patient-focused product marketing: own patient research and segmentation, positioning and messaging, lifecycle and onboarding experiences, go-to-market for product and service launches, and measurement (A/B tests, funnel metrics). Bridge product and patient insight to inform roadmap, partner with growth, brand, clinical and operations, and ensure compliant, trust-preserving patient communications that improve activation, retention, and conversion.

Lead end-to-end ABM programs for priority DSP and SSP accounts, including account mapping, targeted content and paid programs (LinkedIn), multi-touch execution, measurement, and sales partnership to drive meetings and influenced pipeline.

Develop product messaging and positioning, lead go-to-market strategy and integrated marketing campaigns, enable sales with collateral and training, and perform market, competitor, and customer research to inform product differentiation.