Top Marketing Jobs in Birmingham, AL

Leads customer-centric marketing strategy consulting, customer journey analysis, segmentation, marketing automation, digital campaigns, and campaign performance optimization. Manages client relationships, business transformation initiatives, and marketing operations while coaching teams and mentoring staff. Uses Adobe Campaign, Adobe Marketo Engage, AI fluency, and digital tools to improve customer engagement, loyalty, and revenue growth.

Leads customer-centric marketing advisory engagements, including customer behavior analysis, segmentation, journey analysis, campaign development, marketing automation, and performance optimization. Develops client marketing and customer experience strategies using Adobe Campaign and Adobe Marketo Engage. Guides cross-functional teams through complex problems, applies systems thinking and AI-enabled tools, manages client relationships, validates outcomes, and coaches diverse teams to improve engagement, loyalty, and revenue growth.

Provides customer-centric marketing advisory and consulting services. Responsibilities include analyzing customer needs and behavior, developing targeted and digital marketing campaigns, managing value propositions and automation workflows, interpreting campaign performance data, improving customer experience, and supporting business transformation. The role involves client collaboration, strategic recommendations, AI-human collaboration, and developing marketing initiatives that increase engagement, loyalty, and revenue.

Own Affirm’s B2B product marketing strategy and operating systems, including merchant narratives, segmentation, go-to-market planning, measurement, revenue enablement, and merchant feedback programs. Lead ambiguous cross-portfolio initiatives from discovery through commercialization, influence product and investment priorities, align Product, Revenue, Partnerships, Analytics, and Marketing, and coach teams toward stronger collaboration and execution.

Executes and coordinates multi-channel member marketing campaigns across email, SMS, landing pages, and direct mail. Manages campaign QA, vendor and event logistics, marketing intake, experiment pipelines, customer launch checklists, content updates, reporting, and automation handoffs. Works cross-functionally with Customer Success, Member Services, Product, creative partners, and external print and mail vendors to deliver timely, accurate, brand-aligned communications.

Leads and builds Donorbox’s product marketing function, owning positioning, messaging, product-led growth, launches, enablement, competitive intelligence, and performance measurement. Partners with Product, Sales, Customer Success, and Marketing to drive acquisition, conversion, retention, and expansion. Manages one direct report, establishes scalable processes and KPIs, influences roadmap priorities, and presents data-driven insights to executive leadership.

The Content Marketing Manager will lead content planning and production across blogs, email, SEO, AI-driven search, and organic social channels. Responsibilities include managing editorial calendars, creating data-rich and customer-focused content, owning the Inventory Insider newsletter, optimizing channel performance, developing AI-assisted workflows, and managing agencies and freelancers. The role collaborates with data, demand generation, and product marketing teams on research, campaigns, and product initiatives.

Lead go-to-market strategy for Sprout Social’s AI portfolio, including the Trellis AI agent. Develop enterprise launch playbooks, positioning, executive messaging, campaigns, and enablement programs. Analyze market and competitive dynamics, influence product roadmaps, improve launch processes, and partner with Product, Sales, Revenue, Brand, and executive leadership to drive adoption, revenue growth, deal expansion, and category leadership. The role also mentors marketing team members and operates with substantial autonomy.

Coordinates field, event, and partner marketing programs, including trade shows, conferences, webinars, regional events, sponsorships, and co-marketing campaigns. Manages stakeholders, vendors, venues, budgets, logistics, communications, and on-site execution. Supports marketing reporting and metrics covering registrations, attendance, campaigns, and events while collaborating with sales, finance, legal, and external partners.

Plan, execute, and optimize multi-channel B2B demand generation and ABM campaigns for the mid-market segment. Partner with content, product marketing, marketing operations, sales, and analytics teams to align targeting, messaging, enablement, and pipeline goals. Manage webinars, sales plays, direct mail, and other channels; monitor performance, conduct testing, optimize spend, maintain reporting, and translate campaign data into actionable recommendations. Use AI tools to improve personalization and execution.

Lead a 10+ person marketing science team to centralize customer segmentation, programmatic media and audience strategy, marketing analytics and BI, attribution (lift and econometrics), ad operations, privacy/compliance, and martech. Build data products and automation for scalable media activation, provide reporting and insights for stakeholders and ELT, and collaborate cross-functionally to align measurement and marketing strategy.

Leads SentiLink’s B2B marketing organization, strategy, team development, pipeline generation, integrated campaigns, brand and digital growth, enterprise account programs, events, and marketing measurement. Partners with Sales, Product, Data Science, Revenue Operations, and executives to drive qualified pipeline, conversion, revenue, and ARR growth.

Own product and feature launches, positioning, messaging, go-to-market plans, sales enablement, and technical content. Develop collateral, case studies, thought leadership, vertical-specific messaging, and customer proof points for technical and executive audiences. Collaborate with product, engineering, sales, and design teams while tracking launch adoption, share of voice, and pipeline impact.

Lead product marketing for an AI-first compliance platform: own messaging and positioning across industries, build ICPs and personas, create sales enablement, run customer insight conversations, lead GTM for launches, and partner with content, social, events, and web to keep the story consistent.

Build and grow HiBob’s North America partner ecosystem through acquisition, engagement, enablement, and co-marketing programs. Develop full-funnel campaigns with consultants, brokers, accountants, and other partners to generate leads and pipeline. Manage strategy, budgets, timelines, stakeholder coordination, execution, performance measurement, and optimization while aligning Partner Managers, Sales, and Marketing teams.

Leads the Customer Advocacy and Community team, developing scalable customer advocacy, community, reviews, and storytelling programs. The role drives product usage, customer engagement, and business impact while partnering cross-functionally across Marketing, Customer Success, Product, Revenue, and Operations. Responsibilities include team leadership, AI experimentation, program strategy, systems and process improvement, stakeholder alignment, project management, roadmap ownership, and performance measurement.

Own Eve’s messaging house, positioning, competitive narrative, first-call deck, keynote and event content. Partner with executives, Product, Sales, Enablement, Demand Gen, and Content to ensure consistent, differentiated messaging. Gather market feedback from customers, prospects, and sales calls, translating technical AI capabilities into clear value for plaintiff attorneys. The role requires exceptional writing, executive presence, strategic messaging expertise, and 7+ years of B2B SaaS or legal technology product marketing experience.

Creates performance-driven creative for paid social, YouTube, demand generation, email, and CTV campaigns. Develops video and image advertising assets, collaborates with growth and marketing teams, manages creative workflows, iterates rapidly based on testing, monitors industry trends, and maintains brand consistency while optimizing creative performance in a fast-paced e-commerce environment.

Own global marketing strategy and organization, including positioning, brand leadership, product marketing, content, demand generation, and go-to-market execution. Partner with Sales, Product, and Customer teams to drive pipeline and revenue growth, particularly in North America. Build an 18-month roadmap, lead rebranding and repositioning initiatives, strengthen analyst and client relationships, and transform demand generation into a demand creation engine while leading a team of 20 or more.

Lead ThreatLabz’s threat research engagement strategy within Marketing. Develop positioning, messaging, content, and launch programs that translate complex security research into compelling narratives for CISOs, practitioners, information-sharing organizations, media, and AI-driven discovery. Partner with research, product, sales, enablement, and demand generation teams; empower sales with research-driven tools; monitor market and competitive intelligence; and lead hybrid, cross-disciplinary teams.

Own sales enablement and product marketing for cybersecurity and AI resilience solutions. Responsibilities include developing positioning and messaging, creating sales collateral, leading sales onboarding and certification programs, supporting product launches, partnering with Product and Sales, gathering field feedback, and measuring enablement effectiveness. The role translates complex technical capabilities into clear, compelling, sales-ready content and training.

Own clinic communications, customer case studies, engagement programs, pet-parent educational content, partner resources, and scalable content processes. Collaborate with Product, Customer Success, Growth, sales, veterinary experts, and external partners to create and distribute content across products and marketing channels. Manage video production, vendors, budgets, editorial workflows, and performance measurement while strengthening Vetcove’s brand presence.

Lead end-to-end strategy and execution for conferences, trade shows, sponsorships, and ancillary events. Manage logistics, budgets, vendors, booth experience, speaker submissions, and onsite operations. Align events with sales and marketing priorities, capture and route leads, measure event KPIs and ROI, and travel regularly for onsite execution.

Implement and optimize cross-channel marketing campaigns using Braze and data warehouse integrations. Build complex journey flows, dynamic templates (Liquid), audience segmentation, and QA campaigns. Collaborate with marketing and engineering to validate data, ensure compliance (SMS/email), and scale personalized lifecycle messaging.

Own the paid performance marketing portfolio for Engine’s B2B Travel product, including strategy, execution, measurement, and channel expansion across search, social, programmatic, CTV, audio, and emerging platforms. Drive efficient customer acquisition, sign-ups, and first bookings while optimizing ROAS and LTV:CAC. Lead creative testing, attribution and measurement partnerships, performance reporting, lifecycle handoffs, and AI-enabled workflows.