Top Marketing Jobs in Birmingham, AL

Own JivPad’s content strategy and editorial identity across blogs, social, email, web, and emerging channels. Create editorial, thought leadership, product, case study, and campaign content; establish tone-of-voice guidelines; manage the editorial calendar; and collaborate with Product, Engineering, Design, SEO, Growth, and Paid teams. Translate complex AI and voice technology into accessible stories while highlighting user experiences and driving visibility, engagement, and conversion.

Own JivPad’s product positioning, messaging, go-to-market strategy, launch campaigns, marketing collateral, and sales enablement. Translate complex AI and voice technology into compelling narratives, analyze markets and competitors, identify growth opportunities, and collaborate with Product, Engineering, Growth, PR, partnerships, and community teams. Champion accessibility users and build relationships with advocates and stakeholders to drive adoption, awareness, loyalty, and brand growth.

Own Netlify’s paid acquisition strategy, including channel selection, budget, agency management, paid search, paid social, retargeting, measurement, and ROI reporting. Build attribution and tracking infrastructure, define audiences and channel mix, and partner with Marketing Operations, Product Marketing, Lifecycle, and Campaigns to improve conversion and activation. Establish the paid program from the ground up and develop the roadmap for a future performance marketing team.

The Product Marketing Manager will support messaging and positioning, develop customer insights, create marketing assets, assist in product launches, and enable sales efforts.

Leads OneImaging’s engagement marketing and operations to increase radiology service utilization. Builds data-driven, multichannel campaigns; manages marketing technology infrastructure, including Braze; uses eligibility, authorization, and claims data to target members; partners with Product, Engineering, Customer Success, and Member Services; and continuously optimizes creative and campaign performance. The role also contributes leadership, team building, and healthcare marketing innovation.

Own audience marketing strategy for an assigned industry vertical across prospect and customer accounts. Build and optimize ABM campaigns, manage the vertical marketing budget, drive pipeline and expansion, develop industry-specific positioning, and align Marketing, Sales, Sales Development, Customer Success, and Product Marketing. Measure campaign impact against pipeline and revenue outcomes, present investment cases to leadership, and use AI tools to accelerate research, campaign development, and content production.

Lead brand strategy, consumer insight, product innovation positioning, and go-to-market launches across DTC, Amazon, and professional channels. Partner with Product Development, R&D, Legal, Supply Chain, Growth, Creative, and Finance to shape products, claims, pricing, campaigns, and launch readiness. Own the brand narrative, research agenda, marketing plan, budget, cross-functional alignment, and post-launch performance for new Nutrafol innovations.

The Marketing Manager develops positioning, messaging, content, integrated campaigns, demand-generation programs, and sales enablement materials for a cardiac remote-monitoring platform. The role manages website optimization, campaign analytics, audience segmentation, events, webinars, customer programs, and field marketing in partnership with Sales, clinical, product, and executive teams. Success is measured through awareness, qualified leads, pipeline growth, customer engagement, and event performance.

Own and scale paid acquisition across Meta, Google, App Store Ads, YouTube, and DSPs for a global consumer subscription platform. Build incrementality testing, saturation analysis, ROAS and LTV frameworks; manage budgets, vendors, attribution, creative testing, and channel strategy. Partner with growth, social, content, and leadership teams to optimize spend around product launches, seasonal events, and viral moments.

Own and scale paid acquisition across Meta and Google, managing strategy, budgets, testing, optimization, and measurable customer acquisition outcomes. Build experimentation programs, develop creative campaign concepts, connect marketing performance to qualified pipeline and revenue, and optimize HubSpot segmentation, workflows, lead scoring, routing, reporting, and attribution. Use AI and automation to analyze data, automate reporting, improve workflows, and support scalable national growth.

Owns day-to-day integrated marketing execution and full-funnel performance for university partners. Manages campaigns, approvals, launches, performance reporting, optimization, testing, partner communications, brand compliance, and marketing budgets. Leads cross-functional initiatives, supports strategic planning and escalations, provides guidance to junior team members, and applies partner-specific research and insights to improve leads, applications, enrollments, and retention.

Own Tern’s global brand and demand generation strategy, clarify its new category, and drive growth across travel advisors, agencies, and suppliers. Responsibilities include developing messaging, sourcing customer stories, building content, PR, digital, and event programs, establishing supplier-market presence, running weekly experiments, applying AI to marketing execution, and building a small high-performing team.

Leads the Outside Creator Network by sourcing and vetting creators, matching them with brands, developing briefs, and managing creator campaigns from concept through reporting. Responsibilities include campaign workflow, post-production, social performance analysis, budgets, contract negotiations, client kickoff support, trend monitoring, and scaling creator marketing best practices across Brandworks.

Develops and optimizes customer marketing programs supporting onboarding, cross-sell, expansion, renewal, engagement, loyalty, and advocacy. Partners with marketing, sales, and technical teams on campaigns, events, launches, and customer communications. Analyzes product usage and campaign performance, reports KPI insights to leadership, conducts audience and competitive research, and experiments with new tactics to improve retention and revenue growth.

Supports performance marketing client accounts by tracking projects, timelines, deliverables, campaign pacing, retainers, communications, reporting, and growth opportunities. The role coordinates with account managers and internal teams, learns advertising and analytics platforms, maintains client updates, and uses AI tools to improve workflows. It requires strong organization, communication, collaboration, and an interest in developing a digital marketing career.

Lead performance marketing client relationships across a focused portfolio. Translate business goals into multichannel strategies, connect paid media, SEO, creative, CRM, CRO, analytics, and reporting, and guide internal teams toward measurable outcomes. Own senior client communication, media strategy, budgets, forecasts, dashboards, and proactive issue resolution. The role requires strong Google Ads fluency, performance agency experience, business-focused thinking, and the ability to manage complex lead-generation and conversion journeys.

Develops positioning and messaging for enterprise data buyers, creates sales enablement materials, leads product launches, analyzes competitors, and represents buyer needs. Partners with product, sales, marketing, and engineering teams to translate complex data technologies into clear communications and go-to-market programs. The role requires hands-on content creation, cross-functional collaboration, storytelling, and comfort working in an early-stage SaaS environment.

Leads Cengage’s global marketing technology and data strategy, governance, operations, vendor management, AI roadmap, experimentation, and technology investments. Builds scalable data foundations supporting personalization, measurement, analytics, and compliant data management. Establishes governance, rationalizes platforms, manages budgets and vendors, and partners across Marketing, IT, Sales, Finance, Security, Legal, and Procurement. Recruits, coaches, and develops a high-performing global team while driving adoption, innovation, and operational excellence.

Leads go-to-market and marketing strategy, setting multi-year roadmaps, prioritizing investments, and aligning marketing, sales, and operations. Uses analytics, market research, AI-driven insights, KPI frameworks, and attribution models to guide executive decisions and measure business impact. Oversees transformation initiatives, competitive analysis, strategic planning, and scalable execution frameworks while influencing senior stakeholders and driving revenue growth.

The Senior Manager, Planning and Governance will own CVS Health’s Front Store strategic marketing calendar, enterprise planning, prioritization, governance, and operating rhythms. The role coordinates campaigns, resources, dependencies, and stakeholders across marketing, merchandising, operations, and business teams. Responsibilities include executive communications, reporting, dashboards, decision-making frameworks, risk identification, and improving cross-functional processes and operational efficiency.

Leads Helium 10’s product marketing and content marketing strategy, including positioning, messaging, go-to-market planning, SEO/AEO/GEO visibility, editorial standards, campaigns, market research, and performance analytics. Advises product leadership, partners cross-functionally to drive growth, and manages a team of five. The role requires scaling content and product marketing programs in a SaaS and marketplace e-commerce environment while connecting product innovation to revenue outcomes.

Lead Brex’s integrated brand campaign roadmap from strategy and creative briefing through launch and analysis. Develop campaign narratives, coordinate media across paid social, OOH, CTV, digital video, sponsorships, and content partnerships, and collaborate with Product Marketing, Growth, Communications, and Design. Establish brand measurement frameworks, manage agencies and media vendors, and create repeatable playbooks that strengthen brand consistency, market authority, and commercial impact.

Own Cogent’s content strategy and editorial voice across social, blog, video, and long-form content. Develop thought leadership, executive ghostwriting, research reports, SEO/AEO programs, and content systems using AI, contractors, and internal experts. Connect content performance to pipeline, translate complex cybersecurity research into accessible stories, and rapidly publish analysis on emerging security news. The role requires strong B2B technology writing, executive voice development, content analytics, and cybersecurity familiarity.

Lead B2B content marketing for a cybersecurity and applied AI company. Write blogs, whitepapers, ebooks, research reports, social content, and video scripts; interview technical experts; manage SEO and AEO; track search and AI-answer performance; package research into campaigns; and build AI-enabled content systems. The role requires strong security writing, editorial judgment, measurable content results, rapid execution, and the ability to operate effectively on a lean team.

Drives product adoption and sales growth through positioning, launches, competitive intelligence, sales enablement, customer proof points, webinars, and cross-functional collaboration. The role partners with product, engineering, sales, customer success, and marketing teams; conducts customer interviews; develops messaging and training assets; measures launch impact; and supports product terminology, UX copy, and content creation.