Top Marketing Jobs in Birmingham, AL

Own and scale paid acquisition across Meta, Google, App Store Ads, YouTube, and DSPs for a global consumer subscription platform. Build incrementality testing, saturation analysis, ROAS and LTV frameworks; manage budgets, vendors, attribution, creative testing, and channel strategy. Partner with growth, social, content, and leadership teams to optimize spend around product launches, seasonal events, and viral moments.

Own and scale paid acquisition across Meta and Google, managing strategy, budgets, testing, optimization, and measurable customer acquisition outcomes. Build experimentation programs, develop creative campaign concepts, connect marketing performance to qualified pipeline and revenue, and optimize HubSpot segmentation, workflows, lead scoring, routing, reporting, and attribution. Use AI and automation to analyze data, automate reporting, improve workflows, and support scalable national growth.

Owns day-to-day integrated marketing execution and full-funnel performance for university partners. Manages campaigns, approvals, launches, performance reporting, optimization, testing, partner communications, brand compliance, and marketing budgets. Leads cross-functional initiatives, supports strategic planning and escalations, provides guidance to junior team members, and applies partner-specific research and insights to improve leads, applications, enrollments, and retention.

Own Tern’s global brand and demand generation strategy, clarify its new category, and drive growth across travel advisors, agencies, and suppliers. Responsibilities include developing messaging, sourcing customer stories, building content, PR, digital, and event programs, establishing supplier-market presence, running weekly experiments, applying AI to marketing execution, and building a small high-performing team.

Leads the Outside Creator Network by sourcing and vetting creators, matching them with brands, developing briefs, and managing creator campaigns from concept through reporting. Responsibilities include campaign workflow, post-production, social performance analysis, budgets, contract negotiations, client kickoff support, trend monitoring, and scaling creator marketing best practices across Brandworks.

Supports performance marketing client accounts by tracking projects, timelines, deliverables, campaign pacing, retainers, communications, reporting, and growth opportunities. The role coordinates with account managers and internal teams, learns advertising and analytics platforms, maintains client updates, and uses AI tools to improve workflows. It requires strong organization, communication, collaboration, and an interest in developing a digital marketing career.

Develops and optimizes customer marketing programs supporting onboarding, cross-sell, expansion, renewal, engagement, loyalty, and advocacy. Partners with marketing, sales, and technical teams on campaigns, events, launches, and customer communications. Analyzes product usage and campaign performance, reports KPI insights to leadership, conducts audience and competitive research, and experiments with new tactics to improve retention and revenue growth.

Lead performance marketing client relationships across a focused portfolio. Translate business goals into multichannel strategies, connect paid media, SEO, creative, CRM, CRO, analytics, and reporting, and guide internal teams toward measurable outcomes. Own senior client communication, media strategy, budgets, forecasts, dashboards, and proactive issue resolution. The role requires strong Google Ads fluency, performance agency experience, business-focused thinking, and the ability to manage complex lead-generation and conversion journeys.

Develops positioning and messaging for enterprise data buyers, creates sales enablement materials, leads product launches, analyzes competitors, and represents buyer needs. Partners with product, sales, marketing, and engineering teams to translate complex data technologies into clear communications and go-to-market programs. The role requires hands-on content creation, cross-functional collaboration, storytelling, and comfort working in an early-stage SaaS environment.

Leads Cengage’s global marketing technology and data strategy, governance, operations, vendor management, AI roadmap, experimentation, and technology investments. Builds scalable data foundations supporting personalization, measurement, analytics, and compliant data management. Establishes governance, rationalizes platforms, manages budgets and vendors, and partners across Marketing, IT, Sales, Finance, Security, Legal, and Procurement. Recruits, coaches, and develops a high-performing global team while driving adoption, innovation, and operational excellence.

Leads go-to-market and marketing strategy, setting multi-year roadmaps, prioritizing investments, and aligning marketing, sales, and operations. Uses analytics, market research, AI-driven insights, KPI frameworks, and attribution models to guide executive decisions and measure business impact. Oversees transformation initiatives, competitive analysis, strategic planning, and scalable execution frameworks while influencing senior stakeholders and driving revenue growth.

The Senior Manager, Planning and Governance will own CVS Health’s Front Store strategic marketing calendar, enterprise planning, prioritization, governance, and operating rhythms. The role coordinates campaigns, resources, dependencies, and stakeholders across marketing, merchandising, operations, and business teams. Responsibilities include executive communications, reporting, dashboards, decision-making frameworks, risk identification, and improving cross-functional processes and operational efficiency.

Build and deploy paid digital marketing campaigns across Meta, YouTube, Search, and other channels. Coordinate with ad vendors and creative teams, ensure compliant and error-free materials, manage creative requests, and track channel performance using Looker and Google Sheets. The role requires campaign optimization, marketing measurement, strong organization, problem-solving, adaptability, and cross-functional collaboration in a regulated industry.

Leads Helium 10’s product marketing and content marketing strategy, including positioning, messaging, go-to-market planning, SEO/AEO/GEO visibility, editorial standards, campaigns, market research, and performance analytics. Advises product leadership, partners cross-functionally to drive growth, and manages a team of five. The role requires scaling content and product marketing programs in a SaaS and marketplace e-commerce environment while connecting product innovation to revenue outcomes.

Lead Brex’s integrated brand campaign roadmap from strategy and creative briefing through launch and analysis. Develop campaign narratives, coordinate media across paid social, OOH, CTV, digital video, sponsorships, and content partnerships, and collaborate with Product Marketing, Growth, Communications, and Design. Establish brand measurement frameworks, manage agencies and media vendors, and create repeatable playbooks that strengthen brand consistency, market authority, and commercial impact.

Own Cogent’s content strategy and editorial voice across social, blog, video, and long-form content. Develop thought leadership, executive ghostwriting, research reports, SEO/AEO programs, and content systems using AI, contractors, and internal experts. Connect content performance to pipeline, translate complex cybersecurity research into accessible stories, and rapidly publish analysis on emerging security news. The role requires strong B2B technology writing, executive voice development, content analytics, and cybersecurity familiarity.

Lead B2B content marketing for a cybersecurity and applied AI company. Write blogs, whitepapers, ebooks, research reports, social content, and video scripts; interview technical experts; manage SEO and AEO; track search and AI-answer performance; package research into campaigns; and build AI-enabled content systems. The role requires strong security writing, editorial judgment, measurable content results, rapid execution, and the ability to operate effectively on a lean team.

Drives product adoption and sales growth through positioning, launches, competitive intelligence, sales enablement, customer proof points, webinars, and cross-functional collaboration. The role partners with product, engineering, sales, customer success, and marketing teams; conducts customer interviews; develops messaging and training assets; measures launch impact; and supports product terminology, UX copy, and content creation.

Lead Nabla’s marketing organization and product marketing strategy across healthcare segments, buyer types, and direct and partner channels. Own positioning, messaging, launches, competitive intelligence, sales enablement, demand strategy, content prioritization, marketing operations, pipeline attribution, and team development. Manage a 6–8-person team spanning product marketing, growth content, design, and marketing operations while guiding resourcing and hiring decisions.

Own BuildingLink’s Greater NYC growth strategy through account-based marketing, upsell and cross-sell campaigns, new-logo acquisition, and multi-channel demand generation. Build personalized campaigns in HubSpot and Salesforce, use data and AI automation to optimize pipeline, coordinate with Sales and Customer Success, and manage attribution and revenue reporting.

Develop and execute partner co-marketing and joint go-to-market strategies to drive regional pipeline growth. Build account-based campaigns, field events, demand-generation programs, messaging, and partner enablement resources. Manage partner marketing budgets, lead-routing governance, and follow-up SLAs while tracking partner-sourced and partner-influenced pipeline performance in Salesforce. Collaborate with sales, product marketing, partner teams, and executive stakeholders across the enterprise cloud and SaaS ecosystem.

Leads product marketing strategy for Keyfactor’s technical enterprise security solutions. Responsibilities include defining target buyers and use cases, influencing product roadmaps, developing positioning and messaging, leading go-to-market launches, enabling sales and partners, analyzing pipeline and competitive performance, and building a high-performing product marketing team. The role partners closely with Product, Sales, Marketing, and Customer Success leadership in a remote U.S. environment.

Own creative strategy and hands-on execution across web, paid media, email, direct mail, and social. Design campaign assets, create and appear in short-form video, manage customer stories and creator partnerships, maintain an approved asset library, and establish testing and performance measurement processes. The role also supports brand identity rollout, SEO-oriented content, compliance reviews, and organic social growth.

Lead product marketing for Faros in the AI engineering market. Own messaging, positioning, website copy, product launches, campaigns, sales enablement, competitive intelligence, gated assets, customer proof, technical content, and webinars. Partner with company leadership, product, sales, and demand generation teams while maintaining high standards for technical accuracy and writing quality. Track pipeline and campaign impact to refine strategy and influence engineering buyers, analysts, and investors.

Manages national marketing projects and campaigns from planning through delivery, coordinating tasks, meetings, budgets, documentation, vendors, and cross-department workflows. Tracks campaign metrics, prepares reports, maintains stakeholder relationships, organizes files, processes vendor contracts and payments, and supports marketing systems and process improvement. The role also requires periodic travel, independent work, software proficiency, and personal fundraising and ministry support development.