Events & Community Marketing Manager

Responsibilities

• Streamline event operations and workflows, finding ways to improve speed of execution
• Generate new leads and pipeline, as well as engage with existing opportunities and customers
• Get maximum ROI from events by finding ways to engage the audience pre, post and during
• Use events and community content to position key executives and the company as industry experts
• Facilitate networking and community among our target accounts and roles
• Provide educational opportunities to our community and wider industry with the goal of building brand and solution awareness
• Strengthen partner relationships by co-hosting events or community activities with their collaboration
• Project Management: Updating detailed event checklists, managing timelines in project software (e.g., Asana), and leading cross-functional status meetings (with Sales, Product, and Design teams)
• Vendor & Venue Management: Negotiating and finalizing contracts with venues, caterers, A/V suppliers, and speakers. Coordinating their schedules and deliverables
• Marketing Execution: Launching targeted promotion campaigns (email blasts, paid ads, social media countdowns) to drive registrations and ticket sales. As well as building marketing automation workflows to track and manage registrations and connect back to campaigns
• Staff Coordination: Briefing event staff (internal or external) on their roles, managing their breaks, and being the main point of contact for issues.
• Lead Handoff: Scrubbing and organizing all collected leads (from registration, booth scans, etc.) and delivering them to the Sales team for follow-up
• Reporting: Compiling a comprehensive post-event report, analyzing KPIs (attendance, engagement scores, ROI), and presenting a summary of successes and lessons learned to leadership
• Logistics & Documentation: Creating documents like the event run-of-show, staff briefing materials, seating charts, and printing event collateral (name badges, signage)

Qualifications

• 5+ years of experience in Marketing, with 2+ years in Events
• Experience coordinating logistics and promotion for a wide range of event types, including large conference sponsorships, sponsored dinners and happy hours, roundtables, and webinars
• Experience working with marketing tools (our stack includes HubSpot, Salesforce, Asana, 6sense, Figma) to create pre and post-event outreach and report on events, as well as manage marketing automation workflows for event registrations and management
• Proven creative approach to event engagement, booth design, venue selection, activities, and swag
• Excellent communication skills, spoken and written, to communicate to the wider team about events and speak to prospects at events
• Strategic thinking surrounding events and how they fit into our wider demand generation and brand strategies
• Skill in creating and strictly adhering to event budgets, tracking expenses, and negotiating costs with vendors and suppliers to maximize resources
• Bonus: familiarity with healthcare, health tech and B2B marketing
• The ability to stay calm, focused, and decisive when inevitable problems or emergencies arise during planning and execution
• A genuine ability to understand and prioritize the needs, feelings, and expectations of the community, attendees, and internal stakeholders
• Understanding how to foster a sense of belonging among an audience, both online (forums, social groups) and in-person (at events), to encourage loyalty and brand advocacy
• The ability to conceptualize unique event themes and engaging community programs that stand out and align with the brand's message
• Curiosity-driven and motivated to find answers to difficult problems