Top Senior Marketing Jobs in Baltimore, MD

Lead end-to-end product marketing for enterprise SaaS: define positioning, own go-to-market launches, create messaging and sales enablement, drive adoption/expansion, gather competitive intelligence, and partner cross-functionally with Product, Sales, Marketing, and Customer Success to measure and iterate on business impact.

Own ACLED’s digital growth and demand-generation programs, including email marketing, automated funnels, webinars, virtual events, product communications, digital campaigns, and sales collateral. Analyze campaign performance, optimize conversion and ROI, and translate conflict data products into compelling messaging. The role collaborates with sales, research, and market-focused leadership to expand audiences, generate pipeline, and convert users, partners, and customers. It is fully remote with approximately 15% global travel.

Own and optimize a multichannel digital acquisition program across paid media, organic search, AI-driven search, and website conversion. Manage advertising campaigns and budgets, technical SEO, AEO/GEO initiatives, testing roadmaps, landing-page experiments, attribution, analytics, and funnel reporting. Partner with content, web, and marketing operations teams to improve qualified traffic, conversion efficiency, and scalable growth across channels including Google, Meta, LinkedIn, YouTube, and X.

Own Venn’s B2B content marketing program, including category positioning, written and web content, videos, social media, sales enablement, and performance reporting. Translate cybersecurity technology into compelling messaging for technical buyers, manage agencies and production partners, support launches, and measure traffic, engagement, SEO, and pipeline influence. The role requires strong technical content experience, comfort with video, and autonomy in building a content program.

Own and build Boulder Care’s partner and commercial marketing function. Develop healthcare buyer value propositions, clinical and economic proof, partner collateral, referral programs, nurture campaigns, B2B demand generation, webinars, paid programs, conferences, and account-based targeting. Partner closely with commercial, partnerships, clinical, and field teams to generate institutional demand, activate new segments, improve referrals, and create measurable, repeatable partnership programs.

Leads customer marketing strategy and team across adoption, retention, expansion, and advocacy. Builds lifecycle, renewal, cross-sell, referral, community, advisory board, executive engagement, and customer event programs. Partners with Customer Success, Sales, Product, and Marketing to generate measurable revenue impact, channel customer insights into product strategy, and manage customer marketing performance.

Own Ent’s technical marketing narrative by translating its cybersecurity platform into compelling demos, messaging, content, competitive positioning, launch materials, and sales enablement. Build technical demos, create solution briefs and videos, analyze competitors, train sellers, present to technical and executive audiences, and relay market feedback to product and engineering teams. The role requires cybersecurity knowledge, strong storytelling, and experience marketing technical B2B software in a fast-moving environment.

Director of Marketing responsible for product and content marketing, customer research, account-based and lifecycle campaigns, product launches, sales enablement, messaging, and marketing experimentation. The role partners with Science and Sales teams to market a scientific intelligence platform to biotech and pharmaceutical R&D audiences. This is a hands-on individual contributor position requiring scientific fluency, strong writing, customer proof development, launch planning, and measurement of campaign and messaging performance.

Own DAKboard’s end-to-end marketing strategy and execution across email, CRO, paid advertising, social, retargeting, partnerships, affiliates, and SEO content. The role involves measuring and scaling channels, managing contractors, deploying AI tools and agents, partnering with the CEO on priorities and budgets, and creating messaging for US families and parents. This is a hands-on, autonomous role supporting a B2C SaaS or subscription product.

Own AuthorClimb’s full marketing function, including positioning, messaging, channel strategy, funnel measurement, launches, and team development. Lead growth across paid social, search, SEO content, email, and partnerships while personally producing high-quality marketing copy. Manage the full customer journey from first impression through paid subscription and report on performance. Hire and develop content and growth marketers as the company scales.

Lead and scale field marketing across the western US: design and execute events (dinners, roundtables, workshops, conferences, roadshows), align with sales to drive pipeline, manage vendors/sponsorships, measure program ROI and attribution, build repeatable playbooks, and apply AI tools to improve efficiency and outcomes.

Lead positioning, messaging, and launch strategy for EveOS. Translate complex AI capabilities into buyer-relevant narratives, drive competitive positioning and analyst relations, inform product roadmap via customer insight, and enable go-to-market teams with core narrative assets and repeatable launch processes.

Lead go-to-market strategy for Coinbase retail trading products, translating complex instruments into customer-first positioning. Own launches, audience and channel strategy, creative briefs, and measurement. Drive volume via growth and CRM partnerships, design engagement and win-back programs, run experiments, and deliver metric-driven recommendations to product and marketing leadership.

Lead and scale marketing across consultancy and product studio: define positioning, run digital/social/content campaigns, implement lead-gen systems, manage internal and external teams, integrate AI and martech, track KPIs and ROI, and evolve brand voice and messaging.

Own and implement marketing strategies, budgets, campaigns, and content programs aligned with commercial and sales goals for the Workday Services Practice. Lead multichannel activities including email, automation, webinars, social media, SEO, digital advertising, and events. Measure ROI, generate leads, build partner relationships, and report results. Manage, coach, and develop marketing staff while collaborating with sales, internal stakeholders, and technology partners.

Lead lifecycle and CRM marketing strategy for consumer products across email, push, and in-app channels. Build complex campaigns, optimize customer engagement and retention, analyze segment and campaign performance, run experiments, and develop marketing automation solutions. Collaborate with product, analytics, technology, compliance, and legal teams to drive revenue growth while ensuring regulatory compliance across global markets.

Supports go-to-market and integrated marketing campaigns for transactions advisory and private equity offerings. Coordinates digital, content, events, thought leadership, and alliance marketing initiatives; develops campaign materials and collaborates with business leaders and subject matter experts. Tracks engagement, lead generation, and pipeline metrics, recommends improvements, manages campaign calendars and timelines, and ensures alignment with firmwide marketing priorities.

Lead and execute end-to-end growth marketing: design multi-channel acquisition campaigns, own funnel KPIs, collaborate with Product/Engineering/Sales, develop brand and positioning, analyze metrics, and run experiments to scale user acquisition, engagement, and retention.

Lead global marketing strategy in partnership with the Head of Global Marketing. Own market narrative, messaging architecture, editorial governance, earned media, thought leadership, analyst relations, measurement, investment planning, enablement, events, and partner marketing alignment. Manage and scale a distributed team spanning communications, content, design, and enablement while driving consistent global execution and an AI-native marketing operating model.

The Senior Content Marketer will develop and execute a content strategy aligned with business goals, creating engaging and educational content while collaborating with various teams to support revenue growth.

Lead data-driven marketing strategy and campaigns to grow NPR’s mobile app audience. Manage paid and owned media, advertising budgets, cross-channel messaging, user retention initiatives, audience research, competitive analysis, testing, and conversion tracking. Collaborate with product, analytics, content, broadcast, and network growth teams to increase app downloads, engagement, and long-term user loyalty.

Leads B2B inbound marketing strategy across acquisition, MQL generation, pipeline growth, events, and marketing operations. Oversees Salesforce-based attribution and funnel reporting, marketing technology workflows, and data integrity. Partners with Sales, Product/IT, and Account Management to drive revenue outcomes. Manages, coaches, and develops marketing professionals while improving processes, presenting data-driven recommendations, and aligning inbound, events, and operations with business goals.

Leads integrated global go-to-market strategy and marketing planning for Marathon releases, seasons, and franchise moments. Develops audience-led acquisition, reactivation, retention, and engagement plans; coordinates cross-functional and regional teams; manages GTM operating rhythms, risks, budgets, agencies, and paid media. Establishes KPIs and measurement plans, evaluates campaign performance, and uses player, market, and business insights to optimize marketing investments and future initiatives.

Leads B2B inbound marketing strategy for the home services vertical, driving MQLs, pipeline, and revenue. Oversees inbound acquisition, events, marketing operations, reporting, attribution, and Salesforce data integrity. Develops unified marketing plans, analyzes funnel performance, improves processes, partners cross-functionally, and provides data-driven recommendations. Manages, coaches, and develops a remote marketing team while balancing strategic leadership with hands-on execution.

Develop product positioning, messaging, go-to-market content, sales enablement, product launches, and integrated campaigns for K-12 education products. Partner with leadership, Product, Sales, and Customer Success to bring capabilities to market. Create compelling long-form and campaign content, manage nurture programs and segmentation, measure campaign performance, and use customer insights to guide marketing decisions.