Top Senior Marketing Jobs in Baltimore, MD

Lead MongoDB's marketing efforts focused on startups and the VC ecosystem, executing programs, building relationships, and measuring impact to strengthen presence in the Bay Area.

Own product marketing strategy and execution, including positioning, messaging, go-to-market launches, sales enablement, competitive intelligence, analyst relations, and expansion campaigns. Partner with Product, Sales, Marketing, and Customer Success to drive adoption, pipeline, retention, and revenue. Translate complex technical capabilities into compelling narratives and measure launch performance. The role requires at least five years of B2B product marketing experience, or three years with an advanced degree, and travel up to 25%.

Own patient-focused product marketing across the acquisition, activation, and retention journey. Develop customer insights, positioning, messaging, launch narratives, and go-to-market strategies in partnership with Growth, Lifecycle, Product, Research, and Creative teams. Identify funnel opportunities, run experiments, reduce patient friction, and influence product development. The role requires measurable business impact, strong strategic writing, consumer marketing expertise, and experience operating in regulated or constrained categories.

Lead product marketing for Headway’s provider experience, including provider research, positioning, messaging, go-to-market strategy, channel planning, and product launches. Partner cross-functionally with Product, Design, Lifecycle Marketing, Research, Creative, Growth, Enablement, and Customer Success to drive provider adoption, engagement, retention, and trust. Influence product strategy, identify growth opportunities, and develop frameworks that help teams communicate product value consistently.

Own provider growth product marketing strategy, positioning, messaging, and go-to-market execution. Drive provider acquisition, activation, and early engagement through customer insight, integrated channel planning, and cross-functional collaboration. Equip Growth, Sales, Enablement, and Customer Success teams with messaging frameworks and tools while influencing Product and Growth decisions. Identify high-impact opportunities and use AI to improve marketing workflows and team effectiveness.

Leads end-to-end marketing strategy and execution for Commercial and Corporate Banking, including client acquisition, retention, product adoption, digital campaigns, ABM, sales enablement, events, analytics, optimization, budgeting, and regulatory governance. Partners with senior banking, sales, data, and digital stakeholders to develop value propositions, integrated marketing plans, and measurable growth initiatives in a regulated B2B financial services environment.

Directs sales, marketing, and revenue-generating strategies for a resort hotel. Leads and develops the sales and marketing team, grows group and transient business, manages client relationships, oversees campaigns and public relations, maintains digital and OTA presence, analyzes market and sales performance, manages budgets, forecasts demand, and collaborates with hotel operations and revenue management to achieve commercial goals.

Leads Affirm’s Marketing Services organization and long-term partner marketing strategy. Oversees marketplace, partner, and platform marketing teams; manages co-marketing investments, events, monetization programs, measurement frameworks, governance, and partner-funded initiatives. Collaborates with Product, Sales, Partnerships, Finance, Analytics, Legal, and other teams to drive merchant growth, improve return on investment, and strengthen strategic relationships. Builds scalable operating models and develops senior marketing leaders.

Leads product marketing strategy for CrowdStrike’s cloud risk and developer security portfolio. Owns positioning, launches, messaging, analyst engagement, field readiness, technical content, competitive strategy, thought leadership, and adoption. Partners with Product and CTO leaders to shape roadmap and market direction, creates technical proof for cloud and application security audiences, and uses customer, pipeline, usage, and competitive insights to improve business outcomes.

Build and manage patient lifecycle campaigns across email, SMS, push, and in-app channels. Own audience segmentation, campaign QA, experimentation, holdout measurement, and retention optimization. Partner with Product, Engineering, and Data Science to instrument events, develop notification infrastructure, and apply predictive personalization signals such as churn propensity and appointment readiness. The role requires hands-on campaign execution, strong lifecycle platform expertise, data fluency, and comfort operating in an ambiguous environment.

Own the global marketing strategy for HiBob’s technology partner ecosystem and marketplace. Develop joint positioning, integrated go-to-market campaigns, demand-generation programs, regional activation frameworks, and partner prioritization models. Collaborate with Product, Sales, Partner Managers, and regional Marketing teams to drive adoption, pipeline, revenue, and customer value. Use performance data to optimize investments and scale successful programs globally.

Leads North American revenue marketing strategy, pipeline generation, revenue contribution, budget allocation, field and digital programs, public sector and partner marketing, and team development. Partners closely with Sales leadership to drive enterprise, commercial, public sector, and channel growth. Owns integrated marketing planning, performance measurement, investment decisions, and executive communication across the region.

Own Jasper’s customer advocacy and experiential marketing programs, including customer stories, reference management, analyst and press preparation, customer advisory boards, executive events, and post-sale onsite programming. Develop customer-focused content, deploy proof across sales and customer success motions, and measure behavior change, advocacy conversion, account coverage, retention, expansion, and pipeline impact. The role is fully remote, reports to senior marketing leadership, and includes 20–25% travel.

Develop and execute product-led growth, lifecycle marketing, and technical audience programs for Voyage AI. Drive awareness, onboarding, activation, adoption, expansion, and continued usage through campaigns, experiments, content, emerging channels, and cross-sell strategies. Partner with Product, Product Marketing, Analytics, Builder Relations, and Data Science teams. Segment audiences, analyze customer and product data, monitor funnel KPIs, optimize messaging and experiences, and identify scalable growth opportunities.

Leads integrated marketing strategy and execution for major food and wine festivals, driving attendance, ticket revenue, brand growth, and sustained consumer demand. Responsibilities include event positioning, audience development, budgeting, paid media, direct mail, social media, community partnerships, editorial coordination, campaign analysis, KPI tracking, and cross-functional collaboration. The role is fully remote with approximately 15% travel.

Own lifecycle and retention marketing across email, SMS, and membership communications. Build and optimize Klaviyo flows, segmentation, personalization, testing, campaign calendars, and QA. Manage membership onboarding, churn prevention, win-back, and upgrades while connecting CRM activity to conversion, repeat purchase, retention, reactivation, and LTV. Requires hands-on ecommerce marketing expertise and measurable results.

Leads customer-centric marketing strategy consulting, customer journey analysis, segmentation, marketing automation, digital campaigns, and campaign performance optimization. Manages client relationships, business transformation initiatives, and marketing operations while coaching teams and mentoring staff. Uses Adobe Campaign, Adobe Marketo Engage, AI fluency, and digital tools to improve customer engagement, loyalty, and revenue growth.

Leads customer-centric marketing advisory engagements, including customer behavior analysis, segmentation, journey analysis, campaign development, marketing automation, and performance optimization. Develops client marketing and customer experience strategies using Adobe Campaign and Adobe Marketo Engage. Guides cross-functional teams through complex problems, applies systems thinking and AI-enabled tools, manages client relationships, validates outcomes, and coaches diverse teams to improve engagement, loyalty, and revenue growth.

Lead enterprise go-to-market strategy for Zapier’s new products, including Sidekick. Own positioning, packaging, governance messaging, enterprise ICP, competitive differentiation, customer proof points, sales enablement, and commercial readiness. Partner with Product, Sales, Marketing, and Customer Advocacy to support enterprise opportunities, translate product updates into field materials, and incorporate customer and deal feedback into product and GTM decisions.

Own Headway’s provider lifecycle marketing program end to end, from segmentation and trigger design through campaign deployment in Iterable and Intercom. Build journeys that improve provider activation, product adoption, engagement, and retention. Develop experiments, define success metrics, analyze performance, and continuously optimize programs. Partner with Product, Product Marketing, Customer Success, and Creative to align lifecycle campaigns with product priorities and create consistent provider experiences.

Own the affiliate marketing channel end to end, including partner recruitment, budget allocation, forecasting, tracking, attribution, optimization, compliance, fraud auditing, and ROI management. Lead affiliate specialists and contractors while collaborating with Analytics, Finance, Provider Success, and executive stakeholders. Grow high-quality publisher relationships, improve patient acquisition outcomes, and develop scalable channel operations through data-driven decisions and automation.

Leads marketing, admissions, and business development strategy to drive census growth, referral pipelines, brand reputation, and expansion. Oversees digital marketing, SEO, paid advertising, website performance, analytics, reputation management, budgets, compliance, vendors, and team development. Builds referral relationships and supports new locations and service lines. The hybrid role requires frequent travel among Virginia facilities, referral partners, conferences, and expansion markets.

Leads and builds Donorbox’s product marketing function, owning positioning, messaging, product-led growth, launches, enablement, competitive intelligence, and performance measurement. Partners with Product, Sales, Customer Success, and Marketing to drive acquisition, conversion, retention, and expansion. Manages one direct report, establishes scalable processes and KPIs, influences roadmap priorities, and presents data-driven insights to executive leadership.

Supports marketing and business development initiatives for the firm’s Life Sciences and Healthcare sectors. Responsibilities include client targeting, cross-selling, events, sponsorships, webinars, RFP and pitch content, marketing collateral, website and social media content, client outreach, communications, ROI tracking, and CRM or experience database management. The role partners with lawyers and internal teams to support campaigns, maintain credentials, and achieve business objectives.

Lead brand management and serve as PMO lead for enterprise initiatives. Maintain brand assets and intranet Brand Management Center, manage project plans and budgets using Workfront, coordinate executive communications, and support marketing and advertising review and execution.