Top Marketing Jobs in Ann Arbor, MI

Lead and scale a cross-brand content marketing function to produce data-driven thought leadership and full-funnel assets. Develop editorial strategy, manage a team of content producers, harness proprietary datasets for research-driven storytelling, optimize SEO and distribution, define buyer personas, and measure content ROI to drive demand, pipeline, and retention while aligning with product, growth, and comms teams.

Serve as CMOs strategic partner and marketing COO, owning systems, data, processes, lead-to-opportunity workflows, pipeline inspection, executive/board reporting, and a near-shore data governance team to ensure data quality, forecasting, and scalable pipeline generation.

The Senior Marketing Operations Specialist will manage marketing systems and processes, support campaign launches, optimize databases, and drive performance analysis to enhance company growth and revenue.

Lead cross-functional development and execution of data-driven paid campaigns across PPC, social, display, video, and CTV. Manage channel experiments, budgets ($5M-8M), agency partners, and in-platform execution. Optimize performance using analytics and AI tools, build audience segmentation and ABM tactics, and report on spend, ROAS, and pipeline to drive scalable revenue growth.

Own product positioning, messaging, and launches for an AI-native service desk. Partner with product, sales, and engineering to create sales enablement, content, and campaigns that drive adoption and growth. Develop customer and market insights, shape brand voice, and execute demand generation and product education to ensure market understanding and sales success.

Own and operate Step's marketing technology stack: manage vendors and ad/channel integrations, build data pipelines and models for measurement and audiences, implement attribution and GA4, enable self‑serve analytics, and deliver lifecycle programs like rewards and offers while bridging Marketing, Product, and Engineering.

Lead product and lifecycle marketing for Step's consumer finance products, owning go-to-market strategy, launches, cross-functional partnerships, and full-funnel lifecycle campaigns. Build and mentor a product marketing team, drive loyalty/gamification programs, leverage research to inform product roadmaps, and partner with product, design, engineering, and Beast Industries to scale acquisition, engagement, and retention.

Own and scale Step's affiliate and partner marketing program end-to-end: manage affiliate networks (Impact), recruit and onboard partners and creators, negotiate deals and contracts, run invoicing and budget reconciliation, build tracking and attribution (postbacks, pixels, MMPs), lead creative and compliance reviews, develop direct partnerships and emerging-channel distribution, and report program performance with recommendations.

Lead positioning, messaging, and go-to-market for engineering simulation products. Create technical and commercial content, enable sales and channels, run launch campaigns, gather customer and market insights, and represent the product at industry events to drive adoption.

Lead cross-functional corporate marketing initiatives to drive brand awareness, pipeline, and executive engagement. Plan and execute integrated campaigns, support events, product launches, ABM and content programs, measure performance, and collaborate with Sales, Product Marketing, Customer Success, and executives to align marketing with revenue objectives.

Own marketing reporting, measurement, and operations to enable data-driven decisions. Build and maintain BI reporting suites, ensure data accuracy, develop measurement frameworks, optimize lead enrichment and routing, support AI-enabled reporting automation, and provide SDR operations reporting. Partner cross-functionally with Revenue Ops, Data Engineering, Finance, and Sales to translate business needs into scalable reporting, SOPs, and actionable insights.

Lead and build Akuity's product marketing function: define messaging and positioning, run product launches and competitive intelligence, create enablement content and proof systems, partner with leadership and sales, hire and develop a product marketing team, and measure impact on pipeline and win rates.

Lead patient-facing product marketing: own positioning, messaging, GTM, and launches; conduct quantitative and qualitative patient research; collaborate cross-functionally to optimize patient journeys; create patient-facing materials; and track engagement and adoption using data-driven insights.

Lead product positioning, messaging, and GTM for agency- and carrier-focused products. Coordinate launches, create marketing assets, support campaigns, and enable sales/support with training and research to drive awareness, adoption, and product-market fit in a fast-growing insurtech startup.

Create technical messaging, demos, and content to help developers, architects, and data practitioners evaluate and adopt Precisely products. Support product launches, deliver customer and event presentations, enable Sales Engineering and Customer Success, contribute to developer experience, and collaborate cross-functionally to apply AI across marketing processes.

Evaluate AI-generated and human marketing deliverables by creating task-specific grading criteria, assessing work against briefs and brand objectives, and providing detailed, evidence-based written justifications. Develop and refine reproducible evaluation frameworks and translate professional marketing judgment into consistent, defensible criteria across creative briefs, campaigns, messaging, and presentations.

Lead and scale global marketing operations for a B2B SaaS company: define strategy, optimize and implement martech stack, partner with data teams for LTV/CAC/ROI reporting, track GTM funnel performance, document global processes, and build a high-performing operations team to drive data-driven marketing and cross-functional alignment.

Lead retention marketing to drive repeat revenue and customer lifetime value across email, SMS, catalog, paid remarketing, affiliates and loyalty. Own retention strategy, budget allocation, forecasting, segmentation, experimentation, and reporting. Optimize lifecycle flows, reactivation and frequency, evaluate incrementality, and partner cross-functionally. Manage and develop direct reports and coordinate with agencies and creative teams to deliver personalized, performance-driven retention programs.

Lead strategic product marketing for a product area: define positioning, messaging frameworks, GTM and launch strategy, leverage AI for market and competitive intelligence, drive cross-functional alignment with Sales/Product/CS, influence pricing and revenue strategy, mentor team members, and measure market impact against business KPIs.

Own lifecycle marketing campaigns across email, in-app, SMS, push, and content cards. Plan, build (copy, HTML, designs), QA, execute, analyze A/B tests, report performance, and ensure compliance with CAN-SPAM, TCPA, and HIPAA. Maintain campaign assets, calendars, and documentation while partnering with brand and external teams.

Design and operationalize enterprise ABM: account selection, tiering, buying-committee maps, campaign frameworks, lifecycle orchestration, measurement and dashboards. Partner with Sales, Regional Campaigns, Digital, Product Marketing and Content to enable personalized multi-channel account programs that drive meetings, pipeline and revenue.

Lead global marketing forecasting, performance reporting, and scenario planning across acquisition channels. Partner with FP&A, Product, Data, and marketing teams to inform $40M+ media allocation, deliver executive narratives, identify risks/opportunities, and support attribution and board-level decision-making.

Lead strategy and execution of partnership-driven user acquisition for ElevenReader. Build and scale consumer partnerships, run integrated marketing campaigns (paid, email, social, OOH, PR, product), create bundled offers, manage co-marketing from creative through analysis, write high-converting copy, collaborate with design, and measure performance via attribution, incrementality, CAC, LTV, retention, and ROAS.

Lead transformation of a 50+ person creative studio into an AI-enabled Content House. Own brand and content strategy, scalable content systems, editorial standards, operations, capacity planning, vendor model, performance dashboards, and connect creative output to enrollment and CAC metrics while developing senior creative leaders.

Lead the commercial engine: build partnership function, close enterprise platform partnerships, own full marketing (positioning, content, paid, website), design AI-leveraged GTM stack, translate product-market fit, run pipeline and commercial reporting, and hire a team when metrics justify growth.