Social Media Marketing Articles

Sorted By: Most Recent
Julie Karbo Julie Karbo
Updated on June 13, 2024

3 Ways to Stand Out in a Crowded Tech Startup Market

With fewer journalists than there once were, our PR expert explores how to sell your own story in a meaningful way.

Image: Shutterstock / Built In
Joel Steel Joel Steel
Updated on June 03, 2024

How to Prepare for the Post Third-Party Cookie Future

First of all, collect your own data.

Image: Shutterstock / Built In
Shawne Merriman Shawne Merriman
Updated on April 24, 2024

TikTok Creators, Don’t Panic About the Ban. Get to Work.

New legislation gives TikTok’s owner a year to sell the app; if not, it will be banned. That leaves plenty of time for creators to pivot.

Image: Below the Sky / Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 24, 2024

Social Selling: Do’s and Don’ts From the Pros

We asked social selling leaders for do’s and don’ts.

Mae Rice Mae Rice
Updated on April 23, 2024

11 Things You Should Know About TikTok Marketing

TikTok isn't just for teens.

Mae Rice Mae Rice
Updated on April 23, 2024

What Does a Social Media Manager Do?

It’s not all posting.

Joe Procopio Joe Procopio
Updated on April 23, 2024

Why I’m Awful at Social Media ‘Marketing’ on Purpose

Let’s dispel the myth that social media marketing is all about memes and influencers.

Hal Koss Hal Koss
Updated on April 23, 2024

20 Twitter Accounts Marketers Should Follow

Want to find better marketing conversations? Start here.

Amy Choi Amy Choi
Updated on April 23, 2024

The Rise of Gigfluencers: Why Influencer Marketing Is Starting to Grow

A more diverse group of first-time influencers are starting side hustles as a way to supplement their existing income.