From viral stunts to funny social posts, here’s how brands get free publicity from their promotional efforts.
How the movie distributor uses marketing to stand out from the crowd.
What marketers need to know about the “mere exposure effect.”
A crash course in what brand lift is and how to measure it.
Brand marketing focuses on marketing a business or product by telling your brand’s story and building awareness among prospective customers.
Meet the companies building the metaverse.
A perfectly executed email newsletter might just be the way to keep your fans engaged with your brand.
What is an intelligent brand, and how can owning one can bring in-market advantage to your customer and company?
Hal Koss
