Marketing Articles

Sorted By: Most Recent
Hal Koss Hal Koss
Updated on April 23, 2024

The Marketers Who Started Their Careers in Ministry

And what their stories say about hiring candidates from unconventional backgrounds.

Hal Koss Hal Koss
Updated on April 23, 2024

How Marketers Plan to Conquer the Metaverse

Brands are minting NFTs and sponsoring virtual events. Here’s what it all means.

David Finkelstein David Finkelstein
Updated on April 23, 2024

CDP, DMP and DXP: Which Data Platform Is Right for You?

A look at three of the most popular platforms marketers can use to boost the effectiveness of their campaigns.

Built In Staff Built In Staff
Updated on April 23, 2024

The Top Growth Marketing Trends, According to 15 Experts

These growth marketing trends are dominating the field at the moment.

Brand Studio Logo
Hal Koss Hal Koss
Updated on April 23, 2024

What Is a Marketing Technologist?

Marketing stacks are more complicated than ever, making technical know-how worth its weight in gold.

Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Marketing Strategy?

Marketing strategies provide frameworks within which marketing campaigns operate.

Image: Shutterstock / Built In
Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Are Marketing Plans?

A marketing plan defines the ways in which a team will achieve its marketing strategy.

Image: Shutterstock / Built In
Leia Ruseva Leia Ruseva
Updated on April 23, 2024

6 Tactics to Unlock Marketing Magic

An excellent go-to-market strategy will drive adoption, decrease user acquisition costs and even create word of mouth. 

Updated on April 23, 2024

Understanding Marketing Basics in the Digital Age

The industry is full of buzzwords, but these companies show how you can pair new technology and marketing fundamentals.

Mae Rice Mae Rice
Updated on April 23, 2024

Need Marketing Help? Should You Go With In-House Marketers, Freelancers, an Ad Agency — or All 3?

In 2020, many companies are rethinking their marketing org charts.

Related Topics