Marketing Articles

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Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Market Research?

Market research is a process where businesses collect and analyze data on specific markets, customers and consumers.

Image: Shutterstock / Built In
Nasya Kamrat Nasya Kamrat
Updated on April 23, 2024

Going to the Mall Used to Be Cool. In the Future, It Could Be Cool Again.

But only designers of retail spaces dream big and take advantage of the latest technology.

Vikas Agrawal Vikas Agrawal
Updated on April 23, 2024

5 Powerful Tactics for Repurposing Content as Video

Video is a powerful marketing tool, but lots of teams lack the support to make great video content. A dearth of resources doesn’t mean you have to give up, though. Use these strategies to turn other assets into sharp, appealing videos.

Regev Gur Regev Gur
Updated on April 23, 2024

Marketing With No Budget: a Blessing or a Curse?

While a massive budget is the stuff of dreams, it won’t necessarily help you hone your marketing skills. Here are three ways to work within your limits.

Andrew Beranbom Andrew Beranbom
Updated on April 23, 2024

The Future Will Be Livestreamed. Are You In?

Livestreaming saw explosive growth last year thanks to COVID-19, but its lifespan won’t end with the pandemic. In fact, livestreams are poised to become an essential part of many brand playbooks.

Jacob Hurwith Jacob Hurwith
Updated on April 23, 2024

Linkpacks: A Winning Internal Linking Strategy for Both Googlebot and Users

The best SEO teams have used linkpacks to build effective internal links for years. It still works today — as long as you put the user first.

Alexander Lewis Alexander Lewis
Updated on April 23, 2024

The Most Effective Lead Magnets for Hyper-Technical Startups

Three ways to show your prospects your solution in action.

Alexander Lewis Alexander Lewis
Updated on April 23, 2024

Avoiding Technical Jargon When Writing About a Product

These five tactics will help simplify and clarify your technical copy.

Eli Schwartz Eli Schwartz
Updated on April 23, 2024

Is SEO Worth the Investment?

Like any investment, time and effort spent on search engine optimization has risks — it might pay off, it might not. Read on to see how to make a safe bet on SEO.

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