Marketing Articles

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Mae Rice Mae Rice
Updated on April 23, 2024

What Makes an Ad Effective? We Asked a Creative Director.

Nate Nichols is tired of symmetry and studio shoots.

Mae Rice Mae Rice
Updated on April 23, 2024

The Evolution of Growth Teams, According to Zillow's VP of Product, Nate Moch

VP of Product Nate Moch founded Zillow’s growth team.

Hal Koss Hal Koss
Updated on April 23, 2024

Marketers Are Sick of the Attribution Obsession

Either your marketing is getting better or worse. Don’t overthink it.

Image: Shutterstock / Built In
Hal Koss Hal Koss
Updated on April 23, 2024

The Marketers Who Started Their Careers in Ministry

And what their stories say about hiring candidates from unconventional backgrounds.

Hal Koss Hal Koss
Updated on April 23, 2024

How Marketers Plan to Conquer the Metaverse

Brands are minting NFTs and sponsoring virtual events. Here’s what it all means.

David Finkelstein David Finkelstein
Updated on April 23, 2024

CDP, DMP and DXP: Which Data Platform Is Right for You?

A look at three of the most popular platforms marketers can use to boost the effectiveness of their campaigns.

Built In Staff Built In Staff
Updated on April 23, 2024

The Top Growth Marketing Trends, According to 15 Experts

These growth marketing trends are dominating the field at the moment.

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Hal Koss Hal Koss
Updated on April 23, 2024

What Is a Marketing Technologist?

Marketing stacks are more complicated than ever, making technical know-how worth its weight in gold.

Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Marketing Strategy?

Marketing strategies provide frameworks within which marketing campaigns operate.

Image: Shutterstock / Built In
Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Are Marketing Plans?

A marketing plan defines the ways in which a team will achieve its marketing strategy.

Image: Shutterstock / Built In

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