Marketing Articles

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Mark Fiske Mark Fiske
Updated on April 26, 2024

Hey Marketers! You’re (Probably) Budgeting Incorrectly.

You’re failing to payback optimize and leaving money on the table. It’s time to get your marketing budget right.

Dr. Eric Wang Dr. Eric Wang
Updated on April 25, 2024

Here’s How to Become a Speaker at Big Events Like SXSW

You’ve got big ideas, so let’s help you get them onstage.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on April 24, 2024

How Successful Startups Avoid Selling to People Who Aren’t Buying

They discover, develop, and mine their market to find customer gold.

Brian Nordli Brian Nordli
Updated on April 24, 2024

How Do You Pivot a Marketing and Sales Strategy Built Around Events?

Sendoso revamped its customer engagement and sales strategy after all of its events were canceled.

Brian Nordli Brian Nordli
Updated on April 24, 2024

Sales and Marketing Are Often at Odds. They Don’t Need to Be.

The two sides can learn a lot from each other.

Michael Maximoff Michael Maximoff
Updated on April 24, 2024

5 Ways to Elevate Your Lead Generation Strategy

From expanding your outreach channels to getting more from your ads, jump start your sales pipeline with these lead generation tips. 

Image: Shutterstock / Built In
Margaret Lee Margaret Lee
Updated on April 24, 2024

How to Boost Your Email Outreach Strategy to Close More Deals

Effective email outreach campaigns can help your sales teams generate more leads and bring in more revenue. Here’s how to do it. 

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on April 24, 2024

This Extended Onboarding Checklist Promotes Customer Success

Take the extra step to confirm your customers really need your product.

Image: Shutterstock / Built In

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