Marketing Articles

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Randy Littleson Randy Littleson
Updated on May 29, 2024

Want to Close More Deals? Lay Off the Corporate Jargon.

Corporate jargon and technical buzzwords often creep their way into the sales pitch, eroding the buyer’s trust. Here’s how to identify those phrases and eliminate them from your pitch.

Image: Shutterstock / Built In
Steve Krull Steve Krull
Updated on May 29, 2024

The Cookie Is Crumbling. Is Your Business Ready?

Google is phasing out third-party cookies this year. Here’s what you need to know.

Image: Shutterstock / Built In
Lucy Manole Lucy Manole
Updated on May 28, 2024

4 Sales Processes That SMBs Must Automate

Sales reps are often inundated with administrative tasks that can limit the time they have to sell. Here are four sales processes to automate right now to improve your sales operations.

Image: Shutterstock / Built In
Brooke Becher Brooke Becher
Updated on May 03, 2024

15 Examples of Neuromarketing Being Used Right Now

How the marketing trend uses brain mapping to get customers buying.

Image: Unsplash / Built In
Jacqueline Jensen Jacqueline Jensen
Updated on May 01, 2024

Hey Founders — This Is Why You Need a Private Email Newsletter

In 2013, I started a curated newsletter email for friends and family to keep them updated on my life and work. I can’t recommend it enough.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on April 27, 2024

How Startups Win Their Market With Positioning

You can’t get anywhere if you don’t know where you are.

Brian Nordli Brian Nordli
Updated on April 27, 2024

Customers Hate Slow Websites. Here’s How to Fix Them.

You don’t need Amazon-level resources, but you do need to make speed a priority.

Casey Winters Casey Winters
Updated on April 27, 2024

How to Survive a Crisis, According to Eventbrite’s CPO

When the survival of your business is on the line, which tactic do you take? Which bullet do you fire? The answer is simple: all of them.

Mark Fiske Mark Fiske
Updated on April 26, 2024

Hey Marketers! You’re (Probably) Budgeting Incorrectly.

You’re failing to payback optimize and leaving money on the table. It’s time to get your marketing budget right.

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