Marketing Articles

Jacob Hurwith

Updated on April 23, 2024

It takes a squad of all-star players to succeed in SEO. Here’s how you can improve your batting average.

Matthew Urwin

Updated on April 23, 2024

SEO copywriting is the practice of using keyword research to create content that is highly relevant and engaging to both users and search engines such as Google and Bing.

Matthew Urwin

Updated on April 23, 2024

Search engine optimization (SEO) is the process of improving a website’s organic visibility on search engines.

Will Pearson

Updated on April 23, 2024

Email marketing is all about personalization, but that doesn’t mean you have to do everything from scratch every time. Instead, use templates to improve your process.

Kelly Leonard

Updated on April 23, 2024

By relying on its improvisational ethos, the Second City made a quick pivot to virtual offerings that is already showing signs of long-term benefits.

Matthew Urwin

Updated on April 23, 2024

Google Ads, commonly known as AdWords, is an online advertising product created by Google to offer a pay-per-click (PPC) platform, allowing companies to display ads to consumers above organic results on Google’s search engine results pages.

Matthew Urwin

Updated on April 23, 2024

Search engine marketing (SEM) is the practice of paying for online advertisements to increase the visibility of a company’s brand and website.

Anthony Capano

Updated on April 23, 2024

Consumers are open to hearing what brands have to say, but they want to be reached on their own terms. 

David Burn

Updated on April 23, 2024

When an agency’s first interaction with a client involves working for free and spending weeks or months groveling to win the account, things are already getting off on the wrong foot.

Mae Rice

Updated on April 23, 2024

Ad prices have plummeted, but EX.CO hasn’t renegotiated its revenue guarantees.