Marketing Articles

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Cora Gold Cora Gold
Updated on August 19, 2024

10 Ways to Market Yourself Better as a Freelancer

The worst thing you can do for your reputation is avoid building it.

Image: Shutterstock / Built In
Brennan Nevada Johnson Brennan Nevada Johnson
Updated on August 15, 2024

Here’s Why Business Lunches Still Matter

Our expert explains how in-person lunch meetings have transformed her business.

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Eric Siegel Eric Siegel
Updated on August 12, 2024

Predictive AI Streamlines Operations In This Surprisingly Simple Way

Your biggest operations are made up of many small decisions. Predictive modeling can help you make them.

Image: Shutterstock / Built In
Meagan Saxton Meagan Saxton
Updated on August 09, 2024

How AI Can Support Social Media Marketing

AI can speed up the social media content creation process, but it still requires a hands-on approach from marketers. Here’s what to know.

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Rachel Strella Rachel Strella
Updated on August 09, 2024

Using AI to Create Content? Avoid These 7 Mistakes.

Have a human in the mix to make sure content is engaging and relevant.

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Jarron Vosburg Jarron Vosburg
Updated on August 06, 2024

Founders, Don’t Hire a Sales Team. Sell Your Product Yourself.

A go-to-market waterfall saves money and builds revenue faster.

Image: Shutterstock / Built In
Ivanna Vashyst Ivanna Vashyst
Updated on July 25, 2024

How to Prepare Your Website for AI Overviews

Google’s new AI search feature changes the search experience. Here’s what you need to do to adapt your SEO strategy to stay up in search. 

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Jarron Vosburg Jarron Vosburg
Updated on July 22, 2024

Why You Should Combine Sales and Marketing Right Now

A unified growth team with one leader will be more efficient and produce better work.

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Mae Rice Mae Rice
Updated on July 08, 2024

Top 26 Content Marketing Companies and Agencies to Know

These companies are showing how to create meaningful customer interactions through content marketing.

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