Marketing Articles

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Eric Siegel Eric Siegel
Updated on August 12, 2024

Predictive AI Streamlines Operations In This Surprisingly Simple Way

Your biggest operations are made up of many small decisions. Predictive modeling can help you make them.

Image: Shutterstock / Built In
Meagan Saxton Meagan Saxton
Updated on August 09, 2024

How AI Can Support Social Media Marketing

AI can speed up the social media content creation process, but it still requires a hands-on approach from marketers. Here’s what to know.

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Rachel Strella Rachel Strella
Updated on August 09, 2024

Using AI to Create Content? Avoid These 7 Mistakes.

Have a human in the mix to make sure content is engaging and relevant.

Image: Shutterstock / Built In
Jarron Vosburg Jarron Vosburg
Updated on August 06, 2024

Founders, Don’t Hire a Sales Team. Sell Your Product Yourself.

A go-to-market waterfall saves money and builds revenue faster.

Image: Shutterstock / Built In
Ivanna Vashyst Ivanna Vashyst
Updated on July 25, 2024

How to Prepare Your Website for AI Overviews

Google’s new AI search feature changes the search experience. Here’s what you need to do to adapt your SEO strategy to stay up in search. 

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Jarron Vosburg Jarron Vosburg
Updated on July 22, 2024

Why You Should Combine Sales and Marketing Right Now

A unified growth team with one leader will be more efficient and produce better work.

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Leslie Zane Leslie Zane
Updated on June 25, 2024

Ditch the Funnel and Tap Into the Power of Instinct

The traditional marketing funnel is outdated. Here’s how growth triggers like metaphor and humor can expand brand awareness and speed up the decision-making process.   

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Brennan Nevada Johnson Brennan Nevada Johnson
Updated on June 24, 2024

Here’s Why You Should Attend Tech Conferences in Person

You’ll meet more people and have more fun, to start.

Image: The Image Party / Shutterstock / Built In
Jordan Buning Jordan Buning
Updated on June 24, 2024

How Brand and Performance Marketing Can Thrive Together

Brand-based and performance-based marketing often compete for budget, but they can work together with the right approach. Here’s how.

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