Marketing Articles

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Romanshika Singh Romanshika Singh
Updated on November 14, 2024

YouTube vs. TikTok: Which Is Better for Building Your Brand?

You don’t have to pick sides. You just need to know how to play both fields.

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Daniel Pearson Daniel Pearson
Updated on November 05, 2024

Google Is Keeping the Cookies. What Should You Do?

Google shifted its policy to keep third-party cookies. How can you ensure you keep user data safe?

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Andreas Rekdal Andreas Rekdal
Updated on November 04, 2024

What Is a Shadowban and Why Does It Matter?

How one of the oldest content moderation techniques in the book birthed conspiracy theories about political suppression.

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Andrew Hagemann Andrew Hagemann
Updated on October 30, 2024

What Do Google’s Antitrust Lawsuits Mean for Your SEO Strategy?

Google has been at the center of two major lawsuits that could have repercussions on SEO. Our expert examines what those lawsuits could mean for search and how to adapt.

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Holly Rollo Holly Rollo
Updated on October 29, 2024

3 Tips to Avoid the Q4 Scramble

Q4 success is about consistent, aligned efforts across the entire organization.

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David Edelman and Mark Abraham David Edelman and Mark Abraham
Updated on October 15, 2024

3 Ways to Weave Personalization Into the Fabric of Your Organization

By nurturing your customer relationships and training your teams properly, you can embrace personalization as a truly competitive advantage.

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Sameer Somal Sameer Somal
Updated on October 02, 2024

How Integrating Answer Engine Optimization (AEO) Can Supercharge Your SEO Strategy

As voice search, chatbots and AI assistants become more common, sites should explore AEO to bolster their SEO efforts. Our expert explains everything you need to know about this emerging field.

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Kevin D’Arcy Kevin D’Arcy
Updated on October 01, 2024

Why AI Can’t Help You Personalize Marketing Campaigns

AI might have a brain, but it doesn’t have a heart.

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Jenny Lyons-Cunha Jenny Lyons-Cunha
Updated on October 01, 2024

22 Email Marketing Platforms to Know

Leveraging AI, automation and intuitive templates, these platforms help businesses expand their reach.

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Jordan Buning Jordan Buning
Updated on September 27, 2024

Why Creativity Still Matters in Digital Marketing

While data plays an increasing role in digital marketing, originality is what makes a campaign memorable. Here’s why creativity still matters in marketing and how to do it. 

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