For an unknown product from an unknown company to achieve product-market fit, the marketing has to be far more educational than brand-centric. No one wants to buy something they don’t understand.
TikTok isn’t just a booming social media app — it’s also a largely untapped marketing channel that can help your business reach new customers and develop a sense of authenticity.
We’re living in the age of content. Content marketing is a great way to grow your brand, and you should be using AI tools to scale faster than your competitors.
Public relations isn’t advertising, and it’s not marketing either. Let’s clear up some misunderstandings about PR and what it can — and can’t — do for your startup.
