Marketing Articles

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Hal Koss Hal Koss
Updated on April 23, 2024

Even Tech Companies Rely on Affiliate Marketing

It’s all about strategic partnerships — not spammy blogs.

Stephen Gossett Stephen Gossett
Updated on April 23, 2024

How to Become a Product Marketing Manager

Learn how three product marketing managers have navigated their careers.

Image: Shutterstock / Built In
Alexander Lewis Alexander Lewis
Updated on April 23, 2024

4 Website Copywriting Tactics for Non-Writers

Crafting a strong message is a vital part of putting together a great website, but writing can be hard. With a few simple tricks, though, you can easily create great copy..

Brian Nordli Brian Nordli
Updated on April 23, 2024

It’s Time SEO Marketers Start Focusing on Voice Search

Voice-based browsing is here to stay.

Brian Nordli Brian Nordli
Updated on April 23, 2024

How to Improve Your Next Virtual Event, Whether It’s for 10 or 10,000 People

Many organizers are still figuring out the format of their new virtual events.

Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Video Marketing?

Video marketing is any form of marketing that applies a video format to spread brand awareness, reach new customers, and sell products and services.

Image: Shutterstock / Built In
Hal Koss Hal Koss
Updated on April 23, 2024

Good User-Generated Content Is Hard to Find

For many marketers, there’s simply too much content to choose from.

Mae Rice Mae Rice
Updated on April 23, 2024

15 Creative Content Marketing Examples to Inspire You

Branded podcasts, articles and webinars have become a strategic staple in industries from fashion to tech.

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Joe Procopio Joe Procopio
Updated on April 23, 2024

Why Traditional Marketing Will Turn Your Startup Into a Garbage Fire

For an unknown product from an unknown company to achieve product-market fit, the marketing has to be far more educational than brand-centric. No one wants to buy something they don’t understand.

Przemek Chojecki Przemek Chojecki
Updated on April 23, 2024

A Guide to Marketing Your Business With TikTok

TikTok isn’t just a booming social media app — it’s also a largely untapped marketing channel that can help your business reach new customers and develop a sense of authenticity.

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