Marketing Articles

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Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Social Media Marketing?

Social media marketing is a form of advertising in which a brand introduces products and services to new audiences through online platforms.

Image: Shutterstock / Built In
Mae Rice Mae Rice
Updated on April 23, 2024

What Does a Social Media Manager Do?

It’s not all posting.

Hal Koss Hal Koss
Updated on April 23, 2024

Why Aren’t Social Media Managers More Respected?

Social media involves growth strategy, analytics and crisis comms. Yet somehow, people can’t see past the memes.

Joe Procopio Joe Procopio
Updated on April 23, 2024

Why I’m Awful at Social Media ‘Marketing’ on Purpose

Let’s dispel the myth that social media marketing is all about memes and influencers.

Hal Koss Hal Koss
Updated on April 23, 2024

16 Social Listening Tools Every Marketer Should Know

Dive deeper into what people think about you — and your competitors.

Image: Shutterstock
Hal Koss Hal Koss
Updated on April 23, 2024

9 SMS Marketing Tools and Services to Know

These platforms help businesses connect with customers over text.

Hal Koss Hal Koss
Updated on April 23, 2024

SMS Text Message Marketing: 9 Things You Should Know

Should you be texting your customers? Probably. But don’t get carried away.

Alexander Lewis Alexander Lewis
Updated on April 23, 2024

5 Ways to Simplify Your Technical Writing

Just because a piece of writing is technical doesn’t mean it has to be filled with incomprehensible jargon. Here are some easy ways to clarify your message.

Image: Shutterstock/Built In
Mae Rice Mae Rice
Updated on April 23, 2024

Can Serial Content Marketing Hook People Like Netflix Does?

Here’s the case for serial content.

Jacob Hurwith Jacob Hurwith
Updated on April 23, 2024

Top SEO Trends You Can’t Ignore in 2022

SEO is constantly changing, but these 2022 SEO trends are here to stay.

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