Marketing Articles

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Pooja Trivedi Pooja Trivedi
Updated on September 24, 2024

How to Navigate the AI Revolution in Digital Marketing

AI is everywhere in marketing today. Here’s how to adopt the right AI tools for digital marketing without losing its human touch.

Image: Shutterstock / Built In
Brennan Nevada Johnson Brennan Nevada Johnson
Updated on September 17, 2024

Thinking of Expanding Your Small Tech Business? Think Again.

Small bestows benefits on founders and clients.

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Sameer Somal Sameer Somal
Updated on September 16, 2024

Why SEO Is More Important Than Ever

The world of SEO is changing fast. Our expert offers some evergreen advice.

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Kelly Ayres Kelly Ayres
Updated on September 11, 2024

7 Reasons to Invest in TikTok SEO

The rise of TikTok Shop is just one reason.

Image: Charles McClintock Wilson / Shutterstock / Built In
Kelly Ayres Kelly Ayres
Updated on September 03, 2024

10 Ways to Build Topic Authority for SEO

Publish a variety of thoughtful, well-researched content to establish your site as a topic authority.

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Maggie Sullivan Maggie Sullivan
Updated on September 03, 2024

Startups, Play the Long Game With SEO

Start now. In six months to a year, you’ll be glad you did.

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Colin Campbell Colin Campbell
Updated on September 03, 2024

Why Custom GPTs Are a Superpower for Tech-Challenged Entrepreneurs

Use them to make your business more efficient and drum up leads.

Image: Koshiro K / Shutterstock / Built In
Atul Naithani Atul Naithani
Updated on August 30, 2024

How to Optimize Your YouTube Ad Campaigns

What is contextual advertising, and why is it so important?

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Claire Heginbotham Claire Heginbotham
Updated on August 27, 2024

6 Tips to Create Welcome Emails Customers Actually Want to Open

Most people ignore welcome emails even when they’re interested in the product. Here’s how to stand out in a sea of marketing emails and convert new customers. 

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Steve Krull Steve Krull
Updated on August 23, 2024

Why You Should Use Empathetic Marketing

To better engage your consumers, you need to step into their shoes.

Image: Shutterstock / Built In

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