Marketing Articles

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Kevin D’Arcy Kevin D’Arcy
Updated on October 01, 2024

Why AI Can’t Help You Personalize Marketing Campaigns

AI might have a brain, but it doesn’t have a heart.

Image: Shutterstock / Built In
Jenny Lyons-Cunha Jenny Lyons-Cunha
Updated on October 01, 2024

22 Email Marketing Platforms to Know

Leveraging AI, automation and intuitive templates, these platforms help businesses expand their reach.

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Jordan Buning Jordan Buning
Updated on September 27, 2024

Why Creativity Still Matters in Digital Marketing

While data plays an increasing role in digital marketing, originality is what makes a campaign memorable. Here’s why creativity still matters in marketing and how to do it. 

Image: Shutterstock / Built In
Pooja Trivedi Pooja Trivedi
Updated on September 24, 2024

How to Navigate the AI Revolution in Digital Marketing

AI is everywhere in marketing today. Here’s how to adopt the right AI tools for digital marketing without losing its human touch.

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Brennan Nevada Johnson Brennan Nevada Johnson
Updated on September 17, 2024

Thinking of Expanding Your Small Tech Business? Think Again.

Small bestows benefits on founders and clients.

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Sameer Somal Sameer Somal
Updated on September 16, 2024

Why SEO Is More Important Than Ever

The world of SEO is changing fast. Our expert offers some evergreen advice.

Image; Shutterstock / Built In
Kelly Ayres Kelly Ayres
Updated on September 11, 2024

7 Reasons to Invest in TikTok SEO

The rise of TikTok Shop is just one reason.

Image: Charles McClintock Wilson / Shutterstock / Built In
Kelly Ayres Kelly Ayres
Updated on September 03, 2024

10 Ways to Build Topic Authority for SEO

Publish a variety of thoughtful, well-researched content to establish your site as a topic authority.

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Maggie Sullivan Maggie Sullivan
Updated on September 03, 2024

Startups, Play the Long Game With SEO

Start now. In six months to a year, you’ll be glad you did.

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Colin Campbell Colin Campbell
Updated on September 03, 2024

Why Custom GPTs Are a Superpower for Tech-Challenged Entrepreneurs

Use them to make your business more efficient and drum up leads.

Image: Koshiro K / Shutterstock / Built In

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