Digital Marketing Articles

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Przemek Chojecki Przemek Chojecki
Updated on April 23, 2024

Why Content Marketing Can Benefit You

I learned to love content marketing and so can you.

David McCarthy David McCarthy
Updated on April 23, 2024

6 Trends That Can Shift B2B Content Marketing in 2022

From companies leveraging their employees’ personal brands to new blogging strategies, here are our top predictions for the coming year.

Oleg Olhovski Oleg Olhovski
Updated on April 23, 2024

App Search Optimization (ASO) vs. SEO: A Guide

App search optimization (ASO) is the process of optimizing a mobile app’s visibility and ranking in app stores. Learn what makes ASO different from SEO.

Image: Shutterstock / Built In
Leia Ruseva Leia Ruseva
Updated on April 23, 2024

Why Authentic Marketing Will Replace Advertising

Authentic marketing helps you reach customers who increasingly care about a company’s mission and values.

Young Entrepreneur Council Young Entrepreneur Council
Updated on April 23, 2024

The 14 Most Exciting Digital Marketing Developments of 2020

Young Entrepreneur Council members share some of the most exciting trends and developments they’ve seen in digital marketing this year.

Young Entrepreneur Council Young Entrepreneur Council
Updated on April 22, 2024

12 Tips to Take Your E-Commerce Ads to the Next Level

Members of the Young Entrepreneur Council offer tips for developing effective, sales-boosting e-commerce ads.

Norm Chait Norm Chait
Updated on April 17, 2024

Digital Out-of-Home Adtech: This Ad’s for You

Location- and time-based data help advertisers launch super-targeted campaigns.

Image: Shutterstock / Built In
Nicky Watson Nicky Watson
Updated on April 16, 2024

Here’s How to Make the Data Marketplace Safer for Consumers

Companies can and should be more careful when it comes to gathering and using consumer data.

Image: Shutterstock / Built In
Ray Blakney Ray Blakney
Updated on April 15, 2024

9 Ways to Improve Your Google Ad Campaigns

Pay attention to crucial details such as budget, A/B testing and negative keywords.

Image: Shutterstock / Built In
Dmitry Sverdlik Dmitry Sverdlik
Updated on April 15, 2024

How Marketers Can Solve the Challenges of the Connected TV Ad Market

As connected TV has exploded in popularity, its unique properties have presented several challenges to marketers. Here, our expert explains how to solve some of these problems to better target your audience.

Image: Shutterstock / Built In