Analytics Articles

Andre Ferraz

Updated on October 02, 2023

Exact location collection technology gives it an edge over traditional device fingerprinting.

Jenny Lyons-Cunha

Updated on September 12, 2023

Capital One continues to innovate and use tech to change the banking industry. Built In sat down with experts from its newest business, Capital One Software, to learn more about the organization’s roots in innovation — and its latest exciting endeavors.

Jenny Lyons-Cunha

Updated on August 17, 2023

Merck’s Data Science and Scientific Informatics team of Research and Development Sciences IT is tackling age-old questions and emerging challenges alike with a dynamic multidisciplinary approach — all while serving its mission of saving lives.

Brigid Hogan

Updated on June 01, 2023

What happens when an industry-leading biopharma company and early-stage startups collide? Merck Digital Sciences Studios comes to life. Built In dives into the details.

Alex Vakulov

Updated on May 17, 2023

Privacy and AI are changing the way marketers look at analytics.

Matthew Urwin

Updated on April 13, 2023

These statistics show that the technology industry can take more steps to level the playing field for women in tech.

Anthony Corbo

Updated on January 03, 2023

Predictive analytics allows companies to use multidimensional factors to identify growth opportunities and risks, particularly when used to examine insights found within big data.

Edoardo Romani

Updated on December 22, 2022

Business analysis and reporting refer to a comprehensive process of developing solutions to translate high-level business needs into actionable requirements.

Adam Thomas

Updated on December 22, 2022

Marketing analytics is the process of tracking and analyzing quantitative data points to help marketers understand the effectiveness of their marketing efforts.

Jye Sawtell-Rickson

Updated on December 22, 2022

As a practice, data analytics is critical for the operation of modern businesses and the basis for much scientific research.