Analytics Articles

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Brigid Hogan Brigid Hogan
Updated on April 26, 2024

‘A New Program Supporting Startups’: Inside Merck Digital Sciences Studio

What happens when an industry-leading biopharma company and early-stage startups collide? Merck Digital Sciences Studios comes to life. Built In dives into the details.

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Ashley Bowden Ashley Bowden
Updated on April 25, 2024

Analytics Platform CallRail Helps SMBs Market With Confidence

Coming off a year of growth, CallRail plans to enhance its call tracking technology and build out its Atlanta-based team.

Sunny Betz Sunny Betz
Updated on April 24, 2024

Dig Into People Analytics to Create a Better Workplace

From onboarding to offboarding, you can gather data about your teams along their whole journey. The key is putting it to use.

Johnny Taylor Johnny Taylor
Updated on April 24, 2024

Too Much Data Is a Bad Thing. Choose Your Metrics Wisely, HR Teams.

Your people team probably collects too much data to be useful. How do you measure the treasure and discard the trash?

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Alex Vakulov Alex Vakulov
Updated on April 23, 2024

5 Marketing Analytics Strategies for a Privacy-Driven World

Privacy and AI are changing the way marketers look at analytics.

Adam Thomas Adam Thomas
Updated on April 23, 2024

What Is Marketing Analytics?

Marketing analytics is the process of tracking and analyzing quantitative data points to help marketers understand the effectiveness of their marketing efforts.

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Andre Ferraz Andre Ferraz
Updated on April 20, 2024

How Location Fingerprinting Can Thwart Fraud

Exact location collection technology gives it an edge over traditional device fingerprinting.

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Edward Hearn Edward Hearn
Updated on April 19, 2024

Make Company Leadership Stop Ignoring Your Analytics

You can compile all the data-driven analysis you like, but it’s useless unless someone in a position of power actually pays attention to it. Make sure you include the key ingredient to pique interest: context.

Ruth Burr Reedy Ruth Burr Reedy
Updated on April 19, 2024

Google Analytics 4: What You Need to Know Now

A quick-and-dirty guide to the big changes coming in 2023.

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Edoardo Romani Edoardo Romani
Updated on April 18, 2024

What Is Business Analysis and Reporting?

Business analysis and reporting refer to a comprehensive process of developing solutions to translate high-level business needs into actionable requirements.

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