Analytics Articles

Sorted By: Most Recent
Judah Taub Judah Taub
Updated on October 22, 2024

How to Overcome Algorithmic Confirmation Bias

It’s all about asking the right questions.

Image: Shutterstock / Built In
Denis Ivanov Denis Ivanov
Updated on August 19, 2024

Why AI Is a Business Analyst’s Best Friend

Artificial intelligence can help business analysts handle tough challenges around collecting requirements, communication and negotiations.

Image: Shutterstock / Built In
Rogers Jeffrey Leo John Rogers Jeffrey Leo John
Updated on August 09, 2024

An LLM Is Like a Hungry Bear. Be Careful What You Feed It.

LLMs promise to democratize data science, but they also pose grave security risks if we’re not careful. Our expert offers tips for staying safe

Image: Shutterstock / Built In
Adam Thomas Adam Thomas
Updated on May 01, 2024

How to Create Metrics That Inspire Action

We can collect massive amounts of data, but all that information is useless if it doesn’t lead to concrete actions. Our expert lays our the RAQ framework to get you from thinking to doing.

Image: Shutterstock / Built In
Brigid Hogan Brigid Hogan
Updated on April 26, 2024

‘A New Program Supporting Startups’: Inside Merck Digital Sciences Studio

What happens when an industry-leading biopharma company and early-stage startups collide? Merck Digital Sciences Studios comes to life. Built In dives into the details.

Merck
Brand Studio Logo
Ashley Bowden Ashley Bowden
Updated on April 25, 2024

Analytics Platform CallRail Helps SMBs Market With Confidence

Coming off a year of growth, CallRail plans to enhance its call tracking technology and build out its Atlanta-based team.

Sunny Betz Sunny Betz
Updated on April 24, 2024

Dig Into People Analytics to Create a Better Workplace

From onboarding to offboarding, you can gather data about your teams along their whole journey. The key is putting it to use.

Johnny Taylor Johnny Taylor
Updated on April 24, 2024

Too Much Data Is a Bad Thing. Choose Your Metrics Wisely, HR Teams.

Your people team probably collects too much data to be useful. How do you measure the treasure and discard the trash?

Image: Shutterstock / Built In
Alex Vakulov Alex Vakulov
Updated on April 23, 2024

5 Marketing Analytics Strategies for a Privacy-Driven World

Privacy and AI are changing the way marketers look at analytics.

Adam Thomas Adam Thomas
Updated on April 23, 2024

What Is Marketing Analytics?

Marketing analytics is the process of tracking and analyzing quantitative data points to help marketers understand the effectiveness of their marketing efforts.

Image: Shutterstock / Built In