Digital Marketing Articles

Sorted By: Most Recent
Sameer Somal Sameer Somal
Updated on September 16, 2024

Why SEO Is More Important Than Ever

The world of SEO is changing fast. Our expert offers some evergreen advice.

Image; Shutterstock / Built In
Atul Naithani Atul Naithani
Updated on August 30, 2024

How to Optimize Your YouTube Ad Campaigns

What is contextual advertising, and why is it so important?

Image: Shutterstock / Built In
Steve Krull Steve Krull
Updated on August 23, 2024

Why You Should Use Empathetic Marketing

To better engage your consumers, you need to step into their shoes.

Image: Shutterstock / Built In
Cora Gold Cora Gold
Updated on August 19, 2024

10 Ways to Market Yourself Better as a Freelancer

The worst thing you can do for your reputation is avoid building it.

Image: Shutterstock / Built In
Leslie Zane Leslie Zane
Updated on June 25, 2024

Ditch the Funnel and Tap Into the Power of Instinct

The traditional marketing funnel is outdated. Here’s how growth triggers like metaphor and humor can expand brand awareness and speed up the decision-making process.   

Image: Shutterstock / Built In
Jordan Buning Jordan Buning
Updated on June 24, 2024

How Brand and Performance Marketing Can Thrive Together

Brand-based and performance-based marketing often compete for budget, but they can work together with the right approach. Here’s how.

Image: Shutterstock / Built In
Kelly Ayres Kelly Ayres
Updated on June 07, 2024

Why You Need to Use SEO Outside of Google

The customer journey doesn’t start and end on Google.

Image: Shutterstock / Built In
Joel Steel Joel Steel
Updated on June 03, 2024

How to Prepare for the Post Third-Party Cookie Future

First of all, collect your own data.

Image: Shutterstock / Built In