Digital Marketing Articles

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Aaron Skonnard Aaron Skonnard
Updated on April 24, 2024

Digital Transformation Demands Skills Transformation

Your organization’s survival depends on transforming your business to embrace the promise of digital. But first, you must transform your employees’ skills.

Joshua Kennedy Joshua Kennedy
Updated on April 23, 2024

How to Use Big Data to Boost Conversion Rates

Personalization is key to increasing customer satisfaction, loyalty and — crucially — boosting conversion rates.

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Leon Clarke Leon Clarke
Updated on April 23, 2024

Why Zoom Videos Could Be Your Strongest Marketing Assets

Now that everyone is comfortable with video conferencing, leveraging the tool to build your brand is a no-brainer. 

Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Video Marketing?

Video marketing is any form of marketing that applies a video format to spread brand awareness, reach new customers, and sell products and services.

Image: Shutterstock / Built In
Mae Rice Mae Rice
Updated on April 23, 2024

15 Creative Content Marketing Examples to Inspire You

Branded podcasts, articles and webinars have become a strategic staple in industries from fashion to tech.

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Mae Rice Mae Rice
Updated on April 23, 2024

11 Things You Should Know About TikTok Marketing

TikTok isn't just for teens.

Przemek Chojecki Przemek Chojecki
Updated on April 23, 2024

Step Up Your Content Marketing Game With AI

We’re living in the age of content. Content marketing is a great way to grow your brand, and you should be using AI tools to scale faster than your competitors.

Joe Procopio Joe Procopio
Updated on April 23, 2024

Why I’m Awful at Social Media ‘Marketing’ on Purpose

Let’s dispel the myth that social media marketing is all about memes and influencers.

Will Pearson Will Pearson
Updated on April 23, 2024

The Secret to Better Email Marketing

Email marketing is all about personalization, but that doesn’t mean you have to do everything from scratch every time. Instead, use templates to improve your process.

Nick O'Brien Nick O'Brien
Updated on April 23, 2024

A Guide to Programmatic SEO

As AI reshapes the SEO game, businesses that embrace a data-driven approach will likely find more success than those that stick to traditional editorial methods. Our expert lays out the basics of programmatic SEO to help you get started.

Image: Shutterstock / Built In