Affiliate Marketing Articles

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Jordan Buning Jordan Buning
Updated on June 24, 2024

How Brand and Performance Marketing Can Thrive Together

Brand-based and performance-based marketing often compete for budget, but they can work together with the right approach. Here’s how.

Image: Shutterstock / Built In
Hal Koss Hal Koss
Updated on April 23, 2024

Even Tech Companies Rely on Affiliate Marketing

It’s all about strategic partnerships — not spammy blogs.

Amy Choi Amy Choi
Updated on April 23, 2024

Need Results and Need ’Em Fast? For D2C Sales, Influencer Marketing Is the Way to Go.

For time-sensitive marketing campaigns, choose influencers to get conversions quickly.

Syed Balkhi Syed Balkhi
Updated on April 15, 2024

Organic Marketing and Paid Advertisements Are Both Useful. Here’s How to Choose If and When to Use Them.

These are two important tools in a company’s growth strategy.

Image: Shutterstock / Built In