Adtech Articles

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Sam Daley Sam Daley
Updated on January 05, 2026

9 Ways Blockchain in Marketing and Advertising Grabs Our Attention

A marketing industry disrupter, blockchain can keep current records, increase data security and transparently display consumer practices.

Image: Shutterstock
Taylor Rose Taylor Rose
Updated on November 26, 2025

Fluent Leadership: How the Company's Identity Graph Powers Commerce Media and Campaign Performance

Explore the product innovations behind Fluent’s triple-digit commerce media solutions growth.

Photo: Fluent
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Ari Paparo Ari Paparo
Updated on August 05, 2025

What Antitrust Means in a Changed Ad Market

In this excerpt from his new book, expert Ari Paparo analyzes the effect of the Google verdict as the advertising market changes.

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Michael Hines Michael Hines
Updated on April 10, 2025

How Neuroscientists Are Helping Brands Create More Effective Ads

Neurological and physiological data gathered in research laboratories is changing the way ads are made.

How Neuroscientists Are Helping Brands Create More Effective Ads
Robert Schaulis Robert Schaulis
Updated on March 27, 2025

3 Companies Offering Big Benefits in the Austin Area

From 401(k) matching to free cryotherapy, meet three workplaces eager to offer employees serious perks.

The Austin skyline as seen through Fall foliage
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Mae Rice Mae Rice
Updated on March 20, 2025

Inside Roku’s Efforts to Make TV Ads More Like Web Ads

Programmatic TV advertising isn’t a pipe dream anymore.

Inside Roku’s Efforts to Make TV Ads More Like Web Ads
Will Pearson Will Pearson
Updated on March 20, 2025

The Secret to Better Email Marketing

Email marketing is all about personalization, but that doesn’t mean you have to do everything from scratch every time. Instead, use templates to improve your process.

The Secret to Better Email Marketing
Sam Daley Sam Daley
Updated on January 30, 2025

19 Blockchain-as-a-Service Providers Innovating Business

Check out why blockchain as a service (BaaS) has become a rising star in the business world.

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Matt Caiola Matt Caiola
Updated on January 08, 2025

A Tech Blueprint for PR and Marketing Professionals in 2025

Here are five ways you should be using AI, adtech and martech in your latest marketing strategy.

Image: Shutterstock / Built In

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