Marketers need to adjust their tactics to thrive in what is one of the most challenging — and competitive — business environments in recent memory.
Ad prices have plummeted, but EX.CO hasn’t renegotiated its revenue guarantees.
New marketplaces connect brands with independent creators.
A look at three of the most popular platforms marketers can use to boost the effectiveness of their campaigns.
Marketing stacks are more complicated than ever, making technical know-how worth its weight in gold.
By providing a highly customized shopping experience, retailers are much more likely to increase revenue, reduce returns and establish customer loyalty.
Understand how to source and leverage the information your customers offer voluntarily.
Email marketing is facing challenges on multiple fronts, but it’s still a powerful tool. Use these strategies to ensure it stays that way.
Integrate the agility and flexibility developed during the pandemic by taking these steps.
Drive loyalty and revenue by designing a smoother, quicker shopping experience for your customers.
