Adtech Articles

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Jer Thorp Jer Thorp
Updated on April 09, 2024

How Do Targeted Ads Work? Targeted Ad Advantages & Disadvantages

A lot happens in the seconds between navigating to a web page and seeing the content. And not all of it is good.

Image: Shutterstock / Built In
Amitt Sharma Amitt Sharma
Updated on April 09, 2024

5 Ways AI Is Transforming the Adtech Industry

From automating ad campaigns to personalizing ads in real time, AI is changing what’s possible in advertising. Here’s what you need to know.  

Image: Shutterstock / Built In
Tammy Xu Tammy Xu
Updated on April 01, 2024

Ad Ops: Everything You Wanted to Know About Ad Operations

Ad operations helps advertisers find you across the web.

Image: Shutterstock
Sam Daley Sam Daley
Updated on May 15, 2023

10 Ways Blockchain in Marketing and Advertising Grabs Our Attention

A marketing industry disrupter, blockchain can keep current records, increase data security and transparently display consumer practices.

Image: Shutterstock
Irina Sulejmanović Irina Sulejmanović
Updated on July 22, 2022

How to Develop a Retail Personalization Strategy

Your tailored approach should solve business needs, create customer loyalty and stay on target with your consumers’ demands. Do this well, and you’ll reap major dividends.

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