Product Development Articles

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Shelley Copsey Shelley Copsey
Updated on October 31, 2025

Stop Confusing the LLM for the Product Itself

Most LLM projects fail because they assume the model is the product. The real challenge is to embed productized AI into your operations. Here’s how to do it.

Image: Shutterstock / Built In
Taylor Rose Taylor Rose
Updated on October 23, 2025

Fluent Leadership: How the Company's Identity Graph Powers Commerce Media and Campaign Performance

Explore the product innovations behind Fluent’s triple-digit commerce media solutions growth.

Photo: Fluent
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Rose Velazquez Rose Velazquez
Updated on October 22, 2025

14 Top Product Design Companies

These product design companies use their creativity and technical expertise to help other companies launch new products.

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Moudy Elbayadi Moudy Elbayadi
Updated on October 20, 2025

How Generative AI Is Transforming the Retail Industry

The technology promises to revolutionize everything from customer experiences to inventory management.

Image: Shutterstock / Built In
Nate MacLeitch Nate MacLeitch
Updated on October 14, 2025

AI Psychosis Is Preventable. Here’s How.

Heavy AI chatbot usage is leading to cases of AI psychosis, but it doesn’t have to. Our expert explains what founders can do to prevent it.

Image: Shutterstock / Built In
Eshita Gupta Eshita Gupta
Updated on September 30, 2025

How to Create an Analytics Strategy That Truly Influences Product Outcomes

While companies prioritize robust data dashboards, too many product decisions are still made by feel. Here’s how to create an analytics strategy that can drive clear, confident product outcomes. 

Image: Shutterstock / Built In
Saurabh Mahajan Saurabh Mahajan
Updated on September 24, 2025

How Platform Teams Can Avoid the Ticket Factory Trap

The ticket factory trap occurs when platform teams spend more time resolving Jira tickets than working on the product leading to lower morale and shadow IT. Here’s how to break the cycle.

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Brady Lewis Brady Lewis
Updated on September 11, 2025

How OpenAI Alienated Its Best Users With ChatGPT-5

While ChatGPT-5 was a technological improvement, OpenAI failed to take into account their power users. Here’s what went wrong and what product leaders can learn from the launch. 

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Kevin Michael Kevin Michael
Updated on August 25, 2025

How to Unlock Vibe Coding for Your Designers and Product Managers

The advent of vibe coding has the potential to eliminate bottlenecks in product development. Here’s how to make sure everyone can get in on the action.

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Adam Thomas Adam Thomas
Updated on August 14, 2025

What Is a Product Story?

If your product team is spinning its wheels, this technique can help get you unstuck.

Image: Shutterstock / Built In