Top Senior Marketing Jobs in San Diego, CA

Own and build Ceresti’s marketing function across brand positioning, B2B demand generation, digital infrastructure, content, sales enablement, DTC strategy, conferences, partnerships, and field marketing. Lead a small team, manage agencies, generate measurable pipeline, support executive thought leadership, and partner with sales, clinical, product, and executive leadership. The role requires healthcare marketing expertise, strong HubSpot and digital marketing fluency, startup experience, creative execution, and team-building leadership.

Supports affiliate and partnership marketing campaigns for global brands, managing recruitment, optimization, tracking, launches, publisher communication, client relationships, reporting, and presentations. Analyzes campaign data to identify trends and improve performance, leads publisher calls, resolves client issues, and coordinates project timelines and deliverables. The role requires strong communication, attention to detail, analytical ability, and proficiency with spreadsheets, Excel, PowerPoint, and affiliate management platforms.

Lead MyFitnessPal’s brand marketing strategy and campaigns from planning through launch and measurement. Own brand guidelines, campaign calendars, budgets, KPIs, and consumer insights while managing creative and media agencies. Develop briefs, oversee production across paid and owned channels, ensure brand consistency, evaluate performance, and translate analytics into recommendations. Train teams and partners on brand standards and AI-assisted review processes, while presenting results and strategic recommendations to senior leadership.

Owns Protocol’s growth infrastructure, sales pipeline, forecasting, CRM, marketing automation, content, branding, campaigns, and external messaging. Builds financial and operational models, manages the sales cycle, develops marketing programs, supports executive initiatives, prepares leadership materials, and improves scalable processes across growth and operations. This hands-on role partners with senior leadership to execute go-to-market priorities in a fast-growing healthcare services company.

Lead brand initiatives across the organization, including digital asset management governance, employee brand engagement, brand education, naming projects, trademark coordination, and brand governance. Manage project plans, creative assets, stakeholder reviews, approvals, training, communications, and process improvements while partnering with marketing, creative, communications, legal, and business teams.

Own regional demand generation and territory marketing programs that build pipeline for field sales and partner channels. Design multi-touch campaigns across email, direct mail, digital, and localized content; develop co-marketing and partner activation programs; manage campaign calendars; coordinate with sales and channel teams; and track MQLs, SQLs, referrals, pipeline contribution, CRM tagging, handoffs, and closed-loop reporting. The role requires up to 30% travel.

Own Hightouch’s competitive intelligence program, including competitor research, positioning, battlecards, comparison frameworks, sales enablement, and market insights. Partner with Product Marketing, Sales, and Product Management on launches, campaigns, roadmap input, and deal support. Create website messaging, case studies, objection-handling content, and customer-focused narratives. Represent Hightouch at events, customer engagements, and webinars while establishing a competitive program from scratch.

Develop positioning, messaging, customer-facing copy, go-to-market plans, and lifecycle strategies for consumer products serving SNAP recipients and Medicare users. Conduct audience research, shape product decisions, define success metrics, design experiments, and analyze adoption, engagement, conversion, and revenue data. Partner with Product, Lifecycle, Growth, Research, and business teams to drive product discovery, activation, retention, and repeat engagement.

Develop integrated marketing programs, go-to-market strategies, content campaigns, and proposals that generate advertising revenue across digital, print, mobile, video, audio, social, and experiential platforms. Partner with sales, marketing, ad operations, editorial, and events teams; build industry partnerships; analyze trends and campaign performance; create sales materials; and present marketing solutions to clients and agencies.

The Senior Lifecycle Marketing Manager develops and executes marketing strategies for software buyers and vendors, focusing on engagement and retention through email marketing, data analysis, and cross-functional collaboration.

Own AfterShip.com’s web strategy, roadmap, and performance to strengthen the brand, improve discoverability, increase conversion, and contribute to pipeline and revenue. Lead major web initiatives from strategy through launch, partner across marketing, creative, growth, product, and engineering, oversee experimentation and analytics, scale landing-page production, shape website messaging, and introduce AI-powered workflows for faster web production.

Own Revive Media’s marketing strategy and build a demand generation engine for Convoy’s expansion into SMB verticals. Responsibilities include brand positioning, competitive research, multi-channel pipeline generation, PR, events, website direction, content and social strategy, budget ownership, forecasting, marketing analytics, and cross-functional CRM partnership. The role also manages external contractors, supports win-back campaigns, and develops the business case for future marketing hires.

Define and execute GTM strategy for Luma's multimodal AI. Craft positioning and narratives, establish brand/agency/studio partnerships, collaborate with Product/Design/Research, own product launches, and build scalable marketing systems and collateral.

The Director of Product Marketing leads strategies for the launch of IMVT-1402, coordinating with cross-functional teams, developing market research, and implementing promotional tactics to enhance brand positioning and customer engagement in Graves' Disease.

Lead cross-functional marketing and operations strategy projects: generate hypotheses via analytics and benchmarking, plan and execute initiatives, align stakeholders, present executive-ready recommendations, and scale best practices to drive revenue and operational efficiency.

Create technical content and developer-focused assets (blog posts, tutorials, case studies, onboarding, sales enablement) to drive adoption and pipeline. Run webinars, gather developer feedback, support product positioning, and collaborate with Sales, Developer Experience, and Product.

Lead and scale paid acquisition for consumer app growth and merchant lead generation. Own strategy, manage agencies, run and optimize campaigns across major ad platforms, build experimentation roadmaps, manage attribution and reporting (AppsFlyer, GA4, GTM, Salesforce), and partner with Product, Sales, Data, and Creative teams.

Leads a paid advertising pod combining people management, client strategy, hands-on channel expertise, quality assurance, capacity planning, and product development. Responsibilities include hiring, coaching, performance management, client escalation, budget and account hygiene, data and technology adoption, innovation, audits, pitches, service expansion, and retention. The role owns team growth, client outcomes, channel quality, and the evolution of the paid advertising offering.

Drive go-to-market execution across Nabla’s product portfolio, including positioning, messaging, sales enablement, competitive intelligence, demand-generation partnerships, customer adoption content, and event support. Progress into owning go-to-market strategy for specific products from early definition through launch and adoption, partnering with Product and Engineering and tracking launch success metrics.

Leads overall brand and marketing strategy across digital, PR, events, and traditional channels. Manages and develops the marketing team, partners with Sales and Product Development, oversees content and social media, and directs SEO/SEM, email, display, affiliate, and marketplace campaigns. Uses market research, analytics, KPI reporting, testing, and competitive analysis to optimize performance. Manages marketing budgets, vendors, resources, and return on investment while supporting product launches and brand growth.

Owns strategy, execution, performance, reporting, optimization, and client growth for complex enterprise programmatic advertising accounts. Leads cross-functional collaboration, develops campaigns across display, video, CTV, audio, mobile, and DOOH, manages audience targeting and data partnerships, negotiates with media vendors, oversees DSP onboarding, analyzes KPIs, advises senior clients, and supports measurement and data integration initiatives.

Oversee cross-channel media strategy and planning for complex global B2B clients, including campaign recommendations, media plans, vendor relationships, budgets, analytics, optimization, billing, and KPI measurement. Serve as the primary media contact for clients and internal teams, present paid media strategies, identify actionable insights, and educate stakeholders on digital tactics. Manage, train, mentor, and evaluate media planners while helping advance the agency’s media capabilities.

Lead integrated cross-channel media strategies for global B2B clients, connect media investment to pipeline and revenue outcomes, advise senior stakeholders, oversee optimization and measurement, support account growth and pitches, and mentor media teams. The role also develops agency planning frameworks, best practices, partnerships, and cross-functional collaboration across strategy, creative, analytics, technology, media, and client services.

Leads global e-commerce marketing strategy for a multi-brand platform serving B2B and B2C audiences. Develops campaigns across SEO, SEM, social, email, paid media, and influencer channels; optimizes landing pages and customer journeys; applies AI personalization, automation, segmentation, and analytics; and drives engagement, conversions, and revenue. Partners cross-functionally with Brand, Product, Sales, and e-commerce teams while managing brand differentiation and emerging commerce initiatives.

Lead lifecycle marketing strategy across email, SMS, and direct mail to drive acquisition, onboarding, engagement, retention, and customer lifetime value. Develop segmentation, personalization, automated journeys, promotional campaigns, and testing programs. Manage database growth, privacy compliance, KPIs, analytics, reporting, and Martech vendor relationships while collaborating with Product, Creative, Analytics, Content, and Customer Experience teams.