Top Remote Marketing Jobs in Santa Cruz, CA

Lead and build a global marketing function to define positioning and the "store intelligence" narrative. Drive product marketing, demand generation, partner co-marketing, PR, analyst relations, events, and sales enablement. Scale marketing operations and build a high-performing global team to support a hardware+software platform transition.

The Senior Director, Global Marketing will lead marketing strategies across field, events, partner, and customer marketing, focusing on pipeline and revenue growth while managing a global team.

Lead and scale marketing operations across two brands: manage martech stack, lead lifecycle, automation, reporting, and cross-functional projects. Build scalable systems, improve lead routing and attribution, drive operational excellence, and deliver analytics to inform executive decision-making.

Support Mortgage Marketing Manager with asset management, marketing ticket coordination, promotional ordering, expense tracking, social media support, compliance paperwork, creation and distribution of marketing materials, and vendor/stakeholder communication. Complete assigned compliance training and assist with market and digital marketing data.

Build and scale marketing operations: own and rebuild HubSpot, implement AI-driven automation and personalization, ensure CRM data quality, manage campaign tracking and attribution, build segmentation and lead lifecycle, support ABM, produce dashboards and recommendations, and partner with RevOps and Sales to optimize funnel and reporting.

Own marketing reporting, analytics, and campaign operations: build dashboards and attribution models, manage Marketo/HUB CRM workflows, lead nurture and list strategy, coordinate agency partners, ensure data hygiene and compliance, and enable cross-functional teams with self-serve reporting and project management.

Own and optimize post-acquisition lifecycle marketing across email, SMS, and CRM. Build automated journeys (onboarding, renewal, win-back, referral), segment audiences, run A/B tests, analyze performance, partner with Product/Data/Engineering, improve retention and LTV, and ensure compliant, high-converting customer communications.

Support marketing operations, campaign setup and QA, CRM data hygiene, content writing and repurposing, webinar logistics, and outbound follow-up to qualify leads and report campaign performance.

Lead product marketing for PolyAI's voice assistant products: define messaging and positioning, drive go-to-market strategy and enablement, build competitive intelligence, develop personas and sales collateral, run customer and market research, support revenue enablement, scale and lead the product marketing team, and act as an external spokesperson.

Drive partner-led demand and pipeline in the Americas by understanding the regional channel ecosystem, enabling partners with localized campaigns and assets, aligning closely with regional sales, managing partner communications, executing regional events, supporting partner recruitment, and measuring program ROI to optimize performance.

Lead and scale Highwire’s integrated marketing function, build cross-channel capabilities, drive client growth and profitability, develop teams and processes, serve as senior strategic advisor, and deliver measurable multi-channel campaigns and thought leadership to elevate the agency and clients.

Lead a four-person marketing team across events, community, product marketing, Linux marketing, and PR. Own strategy, budgeting, and operations (60%) while remaining hands-on in product marketing (40%) for GTM messaging, media review cycles, and coordination with product, supply chain, and logistics. Remote US role with occasional travel for review cycles and events.

Create and execute social media content and campaigns for B2B technology and other sector clients. Manage multiple client accounts and content calendars, write platform-tailored short- and long-form copy, support paid and organic strategies, analyze performance to meet KPIs, and contribute to new-business pitches and brand campaigns in a fast-paced agency environment.

Lead and unify Design, Content, Web, and Customer Advocacy to define Glias brand strategy and identity. Set creative strategy, manage teams and external agencies, own Glia.com, drive advocacy and measurement, and use data and generative AI to optimize brand campaigns and creative output.

Lead hands-on marketing design from concept through execution across multiple campaigns for Duck.ai, Search/Browse, and Subscriptions. Generate creative direction, produce high-craft on-brand assets, collaborate with cross-functional stakeholders, build reusable systems to scale marketing production, and mentor designers while working independently on scoping, stakeholder alignment, and delivery.

Lead product marketing for developer-facing data platform features: own positioning, messaging, and GTM. Partner with Product, Engineering, Sales, and cloud partners to launch products, enable sales, run market/customer research, and create technical content that resonates with developers and architects. Use AI tools to scale insights and execution.

Own and optimize the content engine end-to-end: website ownership, editorial calendar, SME orchestration, asset production and repurposing, SEO/AEO/GEO optimization, conversion and A/B testing, team management, and reporting content contribution to pipeline.

Lead product marketing to define positioning, vertical strategies, and go-to-market enablement for an AI platform across national security, aerospace, manufacturing, and energy. Own messaging, launches, competitive differentiation, sales enablement, demo narratives, and partner/customer-driven proof to drive pipeline and revenue while translating complex technical systems into clear market stories.

Build and scale AI-powered marketing skills, workflows and automations. Prototype and evaluate LLM tools, author and refine prompts, embed AI across campaigns, train teams, measure impact, maintain documentation, and establish governance and quality standards to ensure secure, compliant, and repeatable AI-driven marketing operations.

Design, build, and package fast-loading 3D playable ads and lightweight Unity minigames for paid user-acquisition. Create mechanics, implement assets/animations, meet MRAID and network size/CTA rules, and deliver final builds to ad networks.

Lead GTM strategy for Sword's AI Care offerings to payors (health plans, public sector, unions). Partner with GMs to package solutions, build payor-focused positioning and messaging, produce executive pitch and RFP assets, create sales plays, and run integrated payor campaigns. Enable commercial teams, iterate messaging from market feedback, and drive pipeline, deal velocity, and high-value contracts using AI-augmented marketing methods.

Lead enterprise GTM for Sword's AI Care platform: define enterprise narratives, package offers, craft ROI-driven messaging, produce sales and marketing assets, run full-funnel campaigns, and enable commercial teams to win complex employer deals.

Lead strategy and orchestration for new-logo demand programs and account-based marketing. Define target accounts, campaign architecture, channel roles, seller activation, and measurement. Partner with Sales, Product Marketing, and Ops to prioritize accounts and verticals, optimize portfolio performance, and translate campaign results into pipeline and investment decisions.

Own prospect lifecycle and email strategy: design, build, and optimize automated journeys, nurture and re‑engagement programs, and campaign sends. Execute day‑to‑day email production, segmentation, personalization, testing, and deliverability monitoring while partnering with Marketing and Revenue Operations to measure performance and improve pipeline contribution.

Design high-converting paid social creatives (short-form video and static/motion) for Meta and TikTok targeting US and European audiences. Produce large volumes of direct-response assets using CapCut and Canva, collaborate with marketing teams, iterate from performance data, and meet fast production deadlines while maintaining quality and attention to detail.