Top Remote Marketing Jobs in Madison, WI

Serve as a strategic GTM advisor to partners: lead discovery, design scalable go-to-market and revenue operations strategies, translate objectives into HubSpot implementations, monitor partner health, collaborate with engineers and cross-functional teams, and optimize outcomes using data and emerging technologies.

Lead Woolpert's partner marketing for the Google relationship: develop and execute joint go-to-market plans, run integrated campaigns, enable sales, create partner collateral, measure KPIs, and coach one specialist to drive co-selling and pipeline growth for Digital Innovations.

Lead product marketing for B2B SaaS: own launches, positioning, competitive intelligence, customer and partner marketing, and GTM alignment. Apply AI/agentic workflows to scale messaging, enablement, and research. Partner with Sales/BDR, build repeatable PMM frameworks, manage a small team, and drive adoption, revenue, and partner-sourced pipeline.

Own audience intelligence and messaging architecture to create centralized persona frameworks and messaging systems. Integrate competitive and consumer insights, partner with product and brand teams, enable cross-functional workflows, and translate strategy into usable language for brand, digital, retail, and sales. Establish rhythms to share audience context and leverage AI tools to scale research and prototype frameworks.

Manage end-to-end marketing and product launch projects: create project plans, track deliverables in Asana, coordinate cross-functional teams, run go-to-market kickoffs, oversee omni-channel campaigns, license approvals, improve production workflows, and remove roadblocks to ensure timely, polished launches.

Lead Sales Programs & Collateral to produce proposals, case studies, decks, and RFP responses for complex B2B/B2G pursuits. Build playbooks, templates, AI-enabled workflows, and an asset library; translate market and customer insight into value-based narratives; partner with strategic account managers and executives; measure collateral impact on pipeline and revenue; hire and develop a small senior team.

Lead and scale Retool's AMER events and field marketing program, managing internal and external events, a team, and budget. Partner with GTM, PMM, Content, and RevOps to drive pipeline, measure event ROI, and execute experiential projects like dinners, roadshows, launches, and conferences.

Lead a product marketing team to define go-to-market strategy, positioning, messaging, and launch execution for a SaaS product portfolio. Partner with Product, Sales, and Marketing to build sales tools, training, KPAs, and scalable processes while mentoring and managing team performance to drive product adoption and pipeline growth.

Drive product-to-market messaging and sales enablement for TeamSnap ONE. Translate releases into sales-ready value props, demos, and materials; run enablement; develop market and account insights; own outbound offer strategy, product communications, and event support to help Sales and Account Management win and retain customers.

Lead Horizon3's digital demand generation and website conversion efforts. Own paid media, CRO, SEO/AEO, ABM ad plays, and web performance. Rebuild campaign structures to drive pipeline and lower cost per opportunity, manage external agencies, enforce tracking/attribution, and partner with cross-functional marketing to deliver measurable pipeline and ROI.

Lead product marketing for AI products sold to financial institutions: craft positioning and sales collateral, enable sales and client success, run launches, gather competitive intelligence and buyer insights, and measure asset impact to drive GTM improvements.

Lead creation and scaling of customer lifecycle marketing focused on usage and consumption. Define strategy, operating model, experimentation framework, and KPIs to increase product adoption and consumption (especially APIs). Partner cross-functionally with Marketing, Customer Success, Sales, Product, and RevOps to drive time-to-value, feature adoption, and measurable revenue.

Support product marketing across FedEx Digital Solutions by developing messaging, positioning, sales and customer-facing materials, and case studies. Partner with Product, Sales, Enablement and cross-functional teams to translate technical product capabilities into clear value stories, build market/customer understanding, and support vertical and portfolio priorities (commerce, visibility, trade, data, developer tools).

Support product marketing for FedEx Digital Solutions by developing messaging, positioning, sales enablement materials, case studies, and market insights across digital, data and industry solutions. Collaborate cross-functionally with Product, Sales, Content and Legal to translate complex product capabilities into clear customer value stories.

Lead go-to-market strategy and execution for payments and AI-powered features; drive pricing and packaging; develop positioning and messaging; run cross-functional launches; synthesize customer and market insights to influence product and commercial strategy; represent Jane at events.

Lead the Product Marketing GTM process from intake through launch, manage timelines and dependencies, align cross-functional stakeholders, maintain launch plans and readiness trackers, support sales and marketing activation, and build scalable GTM workflows to improve speed, clarity and consistency for product launches.

Lead and scale alliance partner marketing programs (primarily Microsoft) to drive joint pipeline and awareness. Manage webinars, co-branded assets, partner events, enablement content, reporting, and cross-functional coordination with demand gen, product marketing, alliances, and sales.

Manage end-to-end email channel execution in HubSpot: plan, build, QA, deploy, test, and optimize campaigns for prospects, customers, and partners. Drive segmentation, A/B testing, deliverability monitoring, reporting, and experimentation to improve engagement, conversions, and pipeline. Coordinate with cross-functional marketing teams and use AI tools to enhance productivity.

Lead marketing strategy and team to define positioning, GTM plans, and brand narrative across recycling, materials, and energy lines. Build audience intelligence, sales enablement, editorial systems, and analytics. Coordinate cross-functional integration with product, BD, policy, and communications to amplify Redwood's presence with talent, customers, investors, and stakeholders.

Lead product marketing strategy and GTM for Tive's hardware and software portfolio. Own messaging, vertical positioning, market intelligence, launches, sales enablement, and content. Manage and mentor a Senior Product Marketing Manager and build scalable processes to support growth.

Lead Blossom's growth marketing end-to-end: build a measurable pipeline to credit unions and adjacent markets, own digital channels (paid, SEO, social, email), manage revenue-operations and analytics (HubSpot, GA4), deploy AI-driven marketing workflows, run content/brand/product marketing, events, PR, and a small marketing team to drive leads and pipeline.

Lead positioning, messaging, and influence campaigns to win federal buyers. Create high-quality long-form content, social engagement, events, and demand-generation funnels. Manage vendors, run rapid experiments with AI-native tooling, and own strategy and hands-on execution as the company's sole marketer to drive pipeline and credibility against large incumbents.

Support Brand, Marketing Strategy, and Communications operations by coordinating cross-functional project execution, maintaining digital asset library, ensuring brand consistency, managing budgeting/contracts/POs/SOWs, handling vendor onboarding and event/logistics needs, and providing program management support to streamline workflows.

Own the experimentation roadmap for digital channels: design, run, and analyze A/B and multivariate tests; analyze acquisition performance; partner with MarTech and Engineering for tracking and integrations; build dashboards and reports; manage website content updates and resolve MarTech tool issues (Contentful, Optimizely).

Manage and optimize lifecycle email programs across multiple client accounts: segmentation, automation, deliverability, A/B testing, performance tracking, and collaboration with writers and designers to drive conversions and revenue.