Top Remote Marketing Jobs in Madison, WI

Own paid media strategy and P&L across a 13-brand portfolio. Lead channel investment across search, social, shopping, display, affiliate, video, and emerging channels; build the performance marketing organization and agency network; improve CAC and media efficiency; establish testing and reporting standards; expand AI and automation adoption; and partner with creative, merchandising, ecommerce, product, and executive leadership.

Own Archive’s account-based marketing strategy across approximately 300 target brands. Build buying-committee maps, monitor account and stakeholder signals, orchestrate personalized email, LinkedIn, paid, direct-mail, event, and referral plays, and partner closely with AEs. The role owns ABM pipeline targets, campaign systems, AI-driven workflows, marketing technology, attribution, paid account targeting, reporting, and outbound content quality. It requires strong writing, creativity, sales collaboration, data literacy, and hands-on execution.

Supports B2B marketing initiatives across content, events, presentations, digital channels, and marketing operations. Coordinates tradeshows, webinars, vendors, budgets, marketing materials, calendars, and internal stakeholders. Maintains website content, creates presentations and social posts, organizes marketing assets, tracks campaign performance, and summarizes insights. The role requires strong organization, communication, creativity, and hands-on execution skills, with experience using CRM, CMS, design, social media, and Microsoft Office tools.

Develop product messaging, positioning, collateral, presentations, blogs, launch materials, competitive battlecards, and sales enablement resources for Filevine’s AI-powered legal SaaS platform. Translate complex AI, LLM, and software architecture concepts into compelling customer-facing content. Partner with Product, Sales, Marketing, and Engineering on go-to-market execution, use-case activation, analyst relations, and win/loss analysis.

Support email and SMS lifecycle programs across client accounts: write briefs, build/QA/deploy campaigns and flows in Klaviyo and other ESPs, troubleshoot rendering and integrations, analyze CRM KPIs, manage tasks in the PM system, maintain client files, and advise stakeholders on CRM best practices.

Leads multi-channel lifecycle marketing across email, SMS, and in-app messaging. Develops personalized campaigns using Liquid and Mustache, configures webhooks and event-based journeys, segments audiences, and partners with Product, Data, Martech, Engineering, content, and design teams. Builds and tests campaigns, monitors performance, ensures GDPR, CAN-SPAM, and SMS compliance, and optimizes engagement and conversions through analytics and experimentation.

Lead go-to-market strategy, positioning, messaging, launches, competitive analysis, and sales enablement for Cresta’s AI Agent and Agentic Assist portfolio. Partner with Product, Sales, Customer Success, Marketing, and executive leadership to drive adoption, pipeline, differentiation, roadmap influence, and category leadership. The role also requires advising executives on market dynamics and platform strategy while building and scaling product marketing teams.

Drive competitive intelligence and product marketing execution for DNSFilter. Build battlecards, sales assets, launch plans, positioning, messaging, and enablement tools. Analyze competitors, pricing, win-loss insights, customer feedback, and market signals while partnering with Product, Sales, Marketing, and Sales Engineering. Use AI tools to accelerate research and marketing workflows. Travel 10–15% annually for company events.

Develop and execute B2B content and organic social strategies across the buyer journey. Write, edit, and deliver content for web, campaigns, search, email, social, customer stories, video, events, and executive thought leadership. Establish messaging frameworks, SEO programs, editorial standards, and social calendars; manage agencies and community engagement; create multimedia narratives; and use performance data to improve traffic, engagement, conversions, leads, and pipeline influence.

Own the content marketing and editorial engine for Material Security’s cybersecurity category. Lead the blog, web content, research reports, executive thought leadership, and original workspace security research. Write and edit technical content, develop content-led campaigns, optimize content for SEO and AI search engines, and partner with product marketing, threat researchers, engineers, founders, and demand generation. Measure pipeline influence, citations, engagement, and content performance.

Own Fusable’s digital marketing strategy across SEO, AEO, website conversion optimization, lifecycle and nurture programs, organic social, and experimentation. Lead buyer-journey improvements from discovery through conversion, use analytics to identify opportunities and test hypotheses, and connect digital activity to qualified conversions, pipeline, and revenue. Collaborate with Growth, Content, Creative, Sales, Product Marketing, and Marketing Operations to optimize digital experiences and measurable business outcomes.

Manage and optimize direct-response paid advertising campaigns for ecommerce clients across Meta, Google, TikTok, and other platforms. Responsibilities include campaign setup, tracking, QA, budget pacing, reporting, performance analysis, testing roadmaps, client communication, strategic optimization, and process improvement. The specialist independently manages workflows, identifies growth opportunities, presents data-driven insights, and uses technology and AI to improve campaign efficiency and outcomes.

Leads Linktree’s monetization product marketing strategy across subscriptions, add-ons, pricing, packaging, positioning, and go-to-market initiatives. Partners with Product, Growth, Finance, Data, Design, and executives to shape revenue strategy, customer segmentation, competitive research, value messaging, launch readiness, and in-product upgrade experiences. Establishes scalable monetization frameworks, influences product investment decisions, mentors product marketers, and guides customer-facing communications throughout the lifecycle.

Own go-to-market strategy, positioning, messaging, sales enablement, competitive intelligence, product marketing materials, and customer feedback loops across an AI fundraising product portfolio. Partner closely with product, sales, and marketing teams to clarify customer personas, support launches, train sales, and build the product marketing function in a fast-moving startup.

Leads global partner marketing programs that drive pipeline, account activation, co-sell revenue, and marketing ROI. Responsibilities include developing partner demand-generation campaigns, ABM and joint account strategies, executive engagement programs, solution messaging, GTM kits, and scalable processes. The role coordinates global and regional teams, tracks partner pipeline and program performance, standardizes campaign execution, and optimizes repeatable marketing plays across GSIs, MSPs, channel partners, technology alliances, and cloud marketplaces.

Leads go-to-market efforts for new products, features, and platform capabilities. Develops positioning and messaging, conducts customer and competitive research, creates sales enablement materials, and coordinates cross-functional launches with Product, Engineering, Growth, Sales, Design, and Brand teams. Translates technical cybersecurity concepts into clear customer value and market-facing stories.

Early-career Marketing Associate supporting B2B SaaS campaigns across email, content, webinars, outbound programs, paid media, and digital marketing. Responsibilities include building HubSpot emails and automations, updating WordPress pages, managing audience segmentation, supporting Apollo campaigns, creating basic Canva graphics, conducting campaign quality assurance, tracking performance, researching markets, and maintaining marketing assets. The role is contract-to-perm and intended for a recent graduate or candidate with less than one year of marketing experience.

Drive go-to-market strategy for the Aurora legal technology and eDiscovery suite. Responsibilities include developing messaging and positioning, conducting market and customer research, creating sales enablement and thought leadership content, supporting customer advocacy, managing competitive intelligence, and analyzing marketing performance through CRM, automation, and analytics platforms. The role collaborates extensively with product, sales, demand generation, brand, and marketing operations teams.

Owns product marketing for AI-native legal and contract automation services. Leads market expertise, positioning, messaging, go-to-market planning, launches, sales enablement, pricing and packaging, revenue programs, competitive analysis, and buyer journey optimization. Partners cross-functionally with Product, Sales, Marketing, Services, and Enablement to influence roadmap decisions, drive adoption and revenue, and support customer expansion across private equity and legal buyer segments.

Coordinate and execute partner marketing campaigns, co-marketing initiatives, sponsored events, email outreach, and partner enablement programs. Manage campaign timelines, calendars, deliverables, partner data, deal registrations, lead routing, MDF tracking, and performance reporting. Build partner-facing collateral and messaging, support executive and CISO events, and maintain partner information in Highspot and Salesforce while ensuring marketing campaigns launch accurately and on schedule.

Build and own Uniti’s growth marketing engine across content, product launches, video, website, email, paid campaigns, events, case studies, and sales enablement. Partner with product, sales, customer success, and leadership to develop positioning, campaigns, landing pages, and demand-generation programs that increase engagement and pipeline. Manage HubSpot segmentation, inbound marketing, customer stories, and AI-assisted content production in a fast-growing B2B AI startup.

Own integrated demand generation and account-based marketing programs to create qualified B2B pipeline. Develop audience segmentation, campaign strategy, channel mix, personalization, and sales activation across 1:1, 1:few, and 1:many motions. Partner with Sales, SDRs, Product Marketing, Marketing Operations, and partners to execute campaigns, measure pipeline impact, and optimize performance using data, intent signals, AI, and marketing technology.

Own full-funnel B2B growth campaigns that generate qualified pipeline and revenue in an industrial SaaS environment. Build and launch campaigns in HubSpot across email, paid media, web, events, and sales outreach. Manage segmentation, workflows, attribution, reporting, and optimization while partnering with Sales, RevOps, Product Marketing, Content, and Design. Use Salesforce and HubSpot data to align marketing and sales, monitor funnel KPIs, and improve campaign performance through testing and analysis.

Leads the company’s marketing strategy, team, budget, brand, demand generation, content, thought leadership, events, digital presence, and AI-first marketing initiatives. Owns pipeline generation, marketing KPIs, attribution, dashboards, campaign optimization, and ROI reporting while partnering with sales and executive leadership. Oversees Salesforce and Pardot workflows, LinkedIn programs, employer branding, conferences, and integrated campaigns to drive measurable revenue growth.

Owns hands-on marketing operations execution, including webinar programs, demo conversion, lead routing, lifecycle management, campaign builds, database hygiene, QA, and funnel reporting. The role uses HubSpot, Salesforce, and LeanData daily, partners with demand generation, SDR, content, and revenue operations teams, and troubleshoots routing and synchronization issues while improving conversion and campaign performance.