Top Marketing Jobs in Madison, WI

Commission-only freelance role to recruit, onboard, and manage influencers and affiliate partners. Responsibilities include outreach, relationship building, onboarding, activation, tracking partner performance, and reporting to drive sign-ups, activations, and revenue.

Lead go-to-market strategy, messaging, and campaigns for payments products. Use AI-driven insights and generative tools for segmentation, content, personalization, campaign optimization, ROI tracking, sales enablement, and events while collaborating with stakeholders and agencies.

Develop and execute creative marketing campaigns and social content to grow Vana's brand and community. Create copy, visuals, and timely Web3/AI-focused content, manage social channels, engage communities, partner with influencers, track KPIs, and optimize performance.

Early-career role building AI-powered agents and automated marketing workflows, running enablement (office hours, training, coaching), triaging AI use requests, documenting reusable prompts and workflows, and supporting onboarding of new AI tools. Work closely with senior AI marketing leaders to scale adoption and governance across marketing teams.

Own and build the end-to-end customer lifecycle function: design onboarding, activation, adoption, engagement, and retention programs; create segmented personalized messaging and automated workflows; run A/B and multivariate tests; analyze behavior and campaign performance; partner with Customer Success and Sales to drive retention and product adoption; maintain a roadmap to improve retention, adoption, and LTV.

Lead and execute end-to-end growth marketing: design multi-channel acquisition campaigns, own funnel KPIs, collaborate with Product/Engineering/Sales, develop brand and positioning, analyze metrics, and run experiments to scale user acquisition, engagement, and retention.

Build and own DubClub's lifecycle marketing and CRM strategy for creators and subscribers. Design onboarding, activation, retention, cross-sell, reactivation, and loyalty programs across email, push, SMS, and in-app. Create behavioral segmentation, personalized journeys, experimentation, analytics, dashboards, and CRM platform optimization. Partner with Product, Data, Engineering, and Creator Success to automate scalable programs, improve retention and lifetime value, and influence product roadmap using AI and automation.

Lead demand-generation efforts to convert brand awareness into qualified pipeline by creating channel-tailored content, running webinars, owning ABM campaign collaboration with sales, and managing HubSpot/ops to scale experiments and customer enablement.

Lead and execute a hands-on B2B SaaS marketing function: define strategy with the CEO, manage contractors, build marketing ops (HubSpot, analytics, attribution), run acquisition across paid/organic/lifecycle/partnerships/events, evolve brand and website, hire and scale an internal team, and measure ROI to iterate growth.

Lead digital marketing and branding for a Web3 RWA DEX: develop campaigns, manage SEO/SMO and analytics, optimize social channels and ads, run content/backlink strategies, host community events, drive inbound lead generation and partnerships, and ensure luxury-market positioning and event presence (especially MENA).

Support digital marketing and community efforts in MENA: gather and manage data for content and campaigns, handle community queries on Telegram/Discord, use campaign portals (Task On, Galaxy, Zealy), conduct data research, assist lead generation, monitor campaign metrics, and follow the content plan to improve engagement and ROI.

Lead the commercial engine: build partnership function, close enterprise platform partnerships, own full marketing (positioning, content, paid, website), design AI-leveraged GTM stack, translate product-market fit, run pipeline and commercial reporting, and hire a team when metrics justify growth.

Lead and execute end-to-end marketing strategy across social, email/SMS, paid advertising, SEO, content, and partnerships. Manage brand voice, community messaging, analytics, and a customer rewards program while optimizing campaigns for growth.

The role involves managing the global marketing strategy for PAYG phones, focusing on brand positioning, demand generation, and cross-functional collaboration across multiple markets.

Own and operate the affiliate program end-to-end: platform operations across multiple affiliate networks, commission and payment structures, deliverable fulfillment, reporting, and presenting program ROI to merchants. Partner with Finance and cross-functional teams to manage enrollment, payouts, inventory, and churn while building systems and playbooks to scale program growth.

Lead end-to-end growth for a DTC genomics subscription business: own acquisition, lifecycle, retention, product marketing, and brand. Build paid acquisition channels, run A/B tests and experiments, improve unit economics (CAC, LTV, contribution margin), and scale a cross-functional marketing team and growth infrastructure.

Lead product positioning, enablement, go-to-market execution, and adoption strategy. Create messaging, sales and in-app enablement materials, run webinars and content, track product usage, and partner cross-functionally to drive adoption and revenue in investment management.

The Director of Growth Marketing will lead paid media strategies, manage significant media budgets, oversee SEO/AEO efforts, and drive performance reporting and growth initiatives.

The Head of Marketing will build brand strategy, lead generation, and market presence while working with executives to translate technical expertise into compelling narratives for enterprise buyers.

This role involves owning the positioning and messaging for TLDR, creating sales toolkits, and ensuring cohesive communication across teams for effective market launch and sales enablement.

Lead marketing initiatives at Whetstone Research, create digital content, manage contributors, and prioritize strategies in blockchain and crypto.

Develop and execute targeted ABM campaigns, manage daily ABM initiatives, analyze metrics, and optimize marketing strategies to drive pipeline growth.

Lead and operate a full-funnel, verticalized demand engine for regulated manufacturing. Drive measurable pipeline (3x coverage), manage vendor partnerships (QAD priority), align with sales, optimize conversion and website performance, run partner/MDF programs, and oversee marketing operations, analytics, and content strategy to increase marketing-sourced pipeline and retention.

Manage end-to-end execution of U.S. integrated marketing campaigns: coordinate calendars, agency assets, QA and launch processes; monitor performance, produce reporting, and recommend optimizations while collaborating cross-functionally.

We are seeking VP / Head of Marketing candidates with experience in leading marketing at high-growth startups or tech companies for our portfolio.