Top Senior Marketing Jobs in Madison, WI

The Lead Partner Marketing Manager will develop and execute marketing strategies for partnerships, manage relationships with key technology allies, and oversee partner marketing initiatives at Dynatrace.

Lead end-to-end execution of Tier 1 marketing launches and maintain launch calendar, documentation, and trackers. Optimize rapid response programs and coordinate cross-functional contributors for high-quality, timely activations. Partner with Revenue Marketing, PMM, Sales Enablement, PR, and social to align demand generation and enablement. Manage content for Zenith Live and support major industry events.

Lead end-to-end product marketing for enterprise SaaS: define positioning, own go-to-market launches, create messaging and sales enablement, drive adoption/expansion, gather competitive intelligence, and partner cross-functionally with Product, Sales, Marketing, and Customer Success to measure and iterate on business impact.

Lead enterprise commercial enablement for PC1: own proposal/SOW strategy, Salesforce and SFMC platform ownership, sprint-driven product delivery, AI enablement, digital budget management, and cross-functional digital project leadership to drive scalable commercial and marketing outcomes.

Create and publish platform-first social content (graphics, short-form video, carousels) that captures cultural and real-time sports moments. Use trend and performance insights to inform strategy, write on-brand copy, build community engagement, and partner with internal teams to align campaigns and optimize content.

Lead and scale field marketing across the western US: design and execute events (dinners, roundtables, workshops, conferences, roadshows), align with sales to drive pipeline, manage vendors/sponsorships, measure program ROI and attribution, build repeatable playbooks, and apply AI tools to improve efficiency and outcomes.

Lead positioning, messaging, and launch strategy for EveOS. Translate complex AI capabilities into buyer-relevant narratives, drive competitive positioning and analyst relations, inform product roadmap via customer insight, and enable go-to-market teams with core narrative assets and repeatable launch processes.

Lead go-to-market strategy for Coinbase retail trading products, translating complex instruments into customer-first positioning. Own launches, audience and channel strategy, creative briefs, and measurement. Drive volume via growth and CRM partnerships, design engagement and win-back programs, run experiments, and deliver metric-driven recommendations to product and marketing leadership.

The Senior ABX Manager will design and execute account-based marketing programs for strategic accounts, collaborating with sales to drive engagement and revenue.

Lead integrated marketing and market development for Innovation Labs, building strategy, campaigns, website and executive thought leadership. Drive PR, events, partner marketing, ABM, personalized executive engagement using AI, and cross-functional alignment. Manage budget, agencies, and performance metrics to position DNSid as a thought leader and support commercial pipeline growth.

Lead developer marketing for DNSid: create developer onboarding, docs, SDK/API promotion, tutorials, webinars, and community programs. Build GitHub/open-source engagement, partner integrations, hackathons, and feedback loops with Product and Engineering to drive developer adoption and advocacy.

Lead performance marketing for Paid Social, Display, and Video channels, managing a team and driving growth through data-driven strategies and creative testing.

Lead SEON's global B2B digital marketing transformation by building an AI-driven content, SEO/GEO, personalization and paid strategy. Drive ABX alignment, experimentation, conversion optimization, and measurable pipeline outcomes. Scale and coach a globally distributed, agile digital team and manage agency partners while aligning with product, sales, and GTM operations.

The Senior Content Marketer will develop and execute a content strategy aligned with business goals, creating engaging and educational content while collaborating with various teams to support revenue growth.

The Senior Product Marketing Manager at GameChanger will lead go-to-market strategies, oversee positioning, collaborate with product teams, and drive adoption for the company's products.

Lead strategy and execution for Headway’s provider community and content programs. Define member journeys, manage channels and events, build an ambassador program, capture provider stories, and measure engagement to drive business outcomes and provider advocacy.

Own and execute field marketing and events (conferences, roadshows, partner activations) to drive pipeline. Plan multi-city roadshows, manage vendors, budgets, logistics, and onsite execution. Partner with Sales, Product Marketing, and Growth to drive meeting generation, track ROI, and optimize event performance while supporting broader demand generation.

Own the voice agent go-to-market: define category narrative, drive developer adoption to enterprise deployment, lead product launches, craft positioning and battlecards, enable sales with collateral and proof points, collaborate on market and competitive intelligence, produce developer-facing content, and build repeatable AI-assisted PMM workflows.

Lead solutions marketing for voice AI use cases and verticals: craft narratives, decks, demos, battlecards, proof points, and web copy; enable sales and demand gen; measure pipeline impact and build AI-powered content production systems.

The Marketing Manager will strategize and execute regional marketing initiatives, manage events, and collaborate across teams to enhance brand visibility and customer engagement in the Americas.

Lead global paid performance channels (search, social, mobile UA) to drive new user acquisition and ROI. Own strategy, testing, measurement, platform partnerships, and performance reporting; partner with Data Science and cross-functional teams to design experiments, scale playbooks, and surface insights to leadership.

Lead execution of integrated demand generation campaigns across paid digital, email/nurture, SEO, ABM, and events. Manage paid budgets, Salesforce campaign structure, attribution and pipeline reporting, partner/vendor relationships, and martech stack. Align marketing to Sales through pipeline reviews, win-loss analysis, and account tiering. Use AI tools to scale personalization and optimize channel performance.

Lead Jasper's integrated enterprise growth marketing across paid, lifecycle, ABM, field, and organic channels. Build pipeline with data-driven programs, partner tightly with Sales, own funnel analytics and attribution, scale a high-performing team, and apply AI and automation to optimize campaign execution and measurement.

Lead the Enterprise Builder ABM program end-to-end: named account strategy, ERI benchmarking, executive engagement, ABM execution, BDR coordination, and $20M pipeline accountability. Design targeted account programs, measure account progression and deal quality, manage an ~$800K program budget, present results to executive leadership, and align Sales, Product, and BDRs to drive pipeline ROI.

The Product Marketing Manager will execute go-to-market strategies, write product materials, assist in product development, and research user needs. They will become product experts and understand market trends.