Top Senior Marketing Jobs in Madison, WI

The Senior Content Marketer will develop and execute a content strategy aligned with business goals, creating engaging and educational content while collaborating with various teams to support revenue growth.

Lead strategy and execution for Headway’s provider community and content programs. Define member journeys, manage channels and events, build an ambassador program, capture provider stories, and measure engagement to drive business outcomes and provider advocacy.

Own and execute field marketing and events (conferences, roadshows, partner activations) to drive pipeline. Plan multi-city roadshows, manage vendors, budgets, logistics, and onsite execution. Partner with Sales, Product Marketing, and Growth to drive meeting generation, track ROI, and optimize event performance while supporting broader demand generation.

Develops product positioning, value messaging, sales enablement materials, and training for software solutions. Translates product capabilities into customer-focused communications, gathers market and competitive insights, supports go-to-market initiatives and launches, and partners cross-functionally with Product, Sales, Customer Success, and Marketing. Measures enablement effectiveness and improves programs using performance metrics and feedback.

Lead Jasper's integrated enterprise growth marketing across paid, lifecycle, ABM, field, and organic channels. Build pipeline with data-driven programs, partner tightly with Sales, own funnel analytics and attribution, scale a high-performing team, and apply AI and automation to optimize campaign execution and measurement.

The Product Marketing Manager will execute go-to-market strategies, write product materials, assist in product development, and research user needs. They will become product experts and understand market trends.

Develops, edits, and proofreads compelling content for print and digital communications across Shriners Children's and Shriners International. Writes features, educational materials, collateral, newsletters, speeches, and scripts; conducts research and interviews; manages complex projects through approvals and production; and coordinates with designers and stakeholders. Provides strategic messaging input, identifies story opportunities, maintains editorial and brand standards, and supports cross-departmental communications while managing multiple priorities independently.

Lead regional field marketing strategy and execution across digital campaigns, email, events, webinars, partner channels, and ABM programs. Partner with Sales to generate qualified leads, pipeline, and revenue. Manage agencies, vendors, event partners, budgets, CRM and marketing automation workflows, while measuring campaign ROI, attribution, conversion, and pipeline contribution. Conduct market analysis and provide performance reporting to optimize regional initiatives.

The Partner Marketing Lead will develop and execute partnership marketing strategies and integrated campaigns for Bright Harbor, focusing on disaster recovery and collaborating with various stakeholders to create impactful narratives.

Own and grow enterprise affiliate marketing client portfolios through strategy, partner recruitment, campaign execution, reporting, forecasting, network management, and cross-channel growth initiatives. Lead client communications, paid placement campaigns, network migrations, process improvements, training, pitches, and executive reporting while testing new platforms, strategies, automation, and AI-enabled tools.

Leads SandboxAQ’s global marketing events and thought-leadership program, overseeing approximately 40 annual virtual and in-person events. Responsibilities include developing event strategy, managing vendors and logistics, owning budgets and infrastructure, generating and measuring leads and pipeline through Salesforce and Marketo, reporting performance, and coordinating with Sales, executives, marketing teams, agencies, and external partners. The role also manages event materials, shipping, swag, inventory, and scalable processes.

Own end-to-end demand generation through content strategy, editorial planning, newsletters, webinars, executive thought leadership, earned media, lifecycle marketing, and brand building. Create and repurpose content across channels, manage HubSpot nurture programs, measure performance, support acquired brands, and build community relationships. The role partners with sales, executives, subject matter experts, and accessibility resources while developing scalable marketing systems for complex, regulated B2B audiences.

Build and manage Braze-based lifecycle marketing journeys across the client case lifecycle. Configure segments, triggers, data feeds, and multichannel communications; coordinate with data, engineering, compliance, and analytics teams; conduct QA and compliance reviews; monitor retention, NPS, referrals, and campaign performance; and optimize engagement programs at scale.

The Senior Product Marketing Manager owns platform messaging, leads product launches, collaborates on sales enablement, and conducts market research using AI tools to enhance performance and outcomes.

The Senior Marketing Specialist will lead marketing strategies and campaigns with technology partners, creating joint value propositions and demand generation initiatives to enhance market growth and drive awareness.

Plans, executes, and optimizes integrated marketing campaigns supporting oncology network and partner practice growth. Manages paid traditional and digital media, marketing collateral, sales enablement materials, website content, and HubSpot email automation campaigns. Analyzes campaign performance, manages vendors and agencies, maintains brand standards, and coordinates multiple projects, budgets, timelines, and stakeholders. The role requires strong copywriting, project management, digital marketing, and healthcare marketing expertise.

Own and support product marketing strategy for the Home Equity business. Responsibilities include analyzing market, customer, and competitive insights; shaping positioning and messaging; managing the marketing calendar; supporting product launches; developing creative briefs; executing multichannel lifecycle campaigns; exploring partnerships and media opportunities; and monitoring campaign performance to identify growth and optimization opportunities.

Serve as a fractional marketing leader for early-stage startups: define and execute go-to-market strategy, positioning, messaging, demand generation, product marketing, analytics, and growth programs. Collaborate with founders and other experts, prioritize high-impact opportunities, and balance strategic guidance with hands-on execution to drive measurable growth.

Own marketing operations infrastructure across HubSpot, CRM architecture, marketing automation, attribution, reporting, SEO, integrations, and martech evaluation. Optimize full-funnel conversion, lead scoring, lifecycle management, marketing-to-sales handoffs, and campaign performance across sales-led and product-led growth motions. Build dashboards, workflows, documentation, and AI-driven automations while partnering with sales, marketing, creative, development, and revenue operations teams.

Lead strategy and execution for GoFundMe's flagship conference and 40+ field events to drive pipeline, retention, and brand. Build the events function, manage budget and vendors, measure ROI, align cross-functionally with Sales/Customer Success/Product, and manage a team to scale experiential programs.

Leads enterprise-wide marketing strategy aligned with growth, brand, and revenue objectives. Oversees integrated marketing, demand generation, digital, content, communications, analytics, budgeting, governance, and risk management. Advises executives, manages agencies and strategic partners, establishes KPIs and roadmaps, and leads marketing talent through recruiting, coaching, performance management, and development.

Own positioning, messaging, and launch strategy for EveOS. Translate complex AI capabilities into buyer-relevant narratives for firm owners, managing attorneys, and operations leads. Feed customer and competitive insights into product and packaging decisions. Create core GTM assets (pitch, product story, demo narrative, website messaging), support analyst relations, and partner with Sales Enablement, PMMs, and Demand Gen to ensure consistent messaging across launches and collateral.

Lead U.S. Public Sector marketing strategy and execution focused on federal accounts and partners. Build annual plans, run flagship programs (summits, events, webinars), coordinate FedRAMP-related go-to-market motions, align partner/distributor activities, ensure compliant external claims, measure pipeline and partner impact, and drive cross-functional stakeholder alignment to produce measurable business outcomes.

The Content Creator leads a copywriting team to develop the brand voice and strategy for The Lucky Foundation, ensuring alignment with its mission. Responsibilities include team management, content quality control, and collaboration across departments.

Plan and execute events, webinars, and speaking opportunities to generate qualified leads; build and manage strategic partner relationships and joint-marketing programs; collaborate with Sales, Product Marketing, and Content to align messaging, track ROI, and expand partner ecosystem in target markets (e-commerce, SaaS, multi-entity businesses).