Top Senior Data & Analytics Jobs in Madison, WI

Leads and develops a Data Platform engineering team while owning delivery of complex data initiatives. The role establishes delivery discipline, assesses technical and implementation risks, partners cross-functionally, and drives production reliability, data quality, observability, incident management, and on-call readiness. It also guides the evolution of scalable data ingestion, transformation, lakehouse, cloud architecture, governance, and reusable platform capabilities.

Lead design and build of ETL pipelines and Gold Layer tables in Databricks; develop semantic layers, data dictionaries, and AI-ready documentation; create dashboards and ad-hoc analyses to surface marketing and sales KPIs; partner with stakeholders to translate requirements into analytics-ready datasets and enable self-serve BI and agentic AI workflows.

Own GTM performance analytics, KPI and target setting, reporting, forecasting, compensation planning, and performance reviews across Sales and Post-Sales. Identify anomalies and optimization opportunities involving conversion, churn, productivity, pricing, packaging, segmentation, channel economics, and customer quality. Partner with Finance and GTM leaders to develop recommendations, lead strategic initiatives, and ensure data integrity while translating analysis into actionable business decisions.

Designs and operates batch, streaming, and real-time data platforms and pipelines using Spark, Kafka, Iceberg, Airflow, and cloud infrastructure. Owns data lake evolution, data quality, observability, reliability, governance, event instrumentation, schema management, and privacy controls for PII, retention, deletion, and residency. Leads complex initiatives end-to-end, troubleshoots production issues, mentors engineers, and develops AI agent harnesses that enforce data engineering standards and quality gates.

Analyze observability, digital experience, and business analytics data for enterprise clients to improve website performance and user engagement. Manage relationships with 4–8 clients, conduct ad hoc analyses, configure Dynatrace solutions, create reports and dashboards, present findings to technical and executive audiences, provide training, and influence product roadmap decisions. The role combines advanced data analysis, strategic consulting, customer account management, and executive communication.

Lead a GTM Analytics team supporting Marketing, Sales, RevOps, and Customer Operations. Manage embedded analysts, establish trusted reporting and QA processes, review SQL and dashboards, guide funnel, campaign, sales, support, forecasting, segmentation, attribution, and experimentation analysis, and deliver executive recommendations. Partner with GTM leaders and data engineers, coach analysts, and develop self-service analytics, automation, governed dashboards, metric documentation, and AI-assisted workflows.

The Senior Analytics Engineer will design and implement scalable data solutions for Finance Analytics, reconcile data accuracy, and collaborate across teams to enhance financial datasets and reporting workflows.

Build and maintain sales KPI dashboards, perform recurring and ad-hoc sales performance analyses, model efficiency drivers (churn, LTV:CAC, pipeline coverage), create executive insights, partner with GTM leaders, and automate/reporting processes to scale Sales operations.

Owns RTB House’s performance media measurement strategy across products. Responsibilities include defining measurement taxonomies, evaluating attribution, incrementality, MMM, and MTA methodologies, managing third-party measurement partners, developing testing playbooks, piloting identity and measurement approaches, translating insights into market-facing messaging, and training commercial teams. The role requires hands-on performance media buying or oversight experience and strong ability to communicate measurement concepts, limitations, and results to technical, executive, and commercial audiences.

Leads a team of five experienced analysts and data scientists while personally owning strategic analytics across ecommerce, health, supply chain, inventory, fulfillment, and merchandising. Partners with executives, establishes KPI and reporting standards, prioritizes the analytics roadmap, and delivers actionable business insights. The role also advances AI-native, self-service analytics capabilities, strengthens data governance and quality, and builds a high-performing analytics culture.