Top Senior Marketing Jobs in Madison, WI

Lead product marketing for AIStor: define positioning and messaging, build launch and solutions content, enable sales with competitive battlecards and technical assets, and coordinate cross-functionally to drive pipeline for enterprise AI storage.

Drive and optimize the full lead-to-revenue lifecycle, build dashboards and KPIs, manage demand generation operations and martech stack, align marketing and sales to accelerate pipeline, operationalize GTM initiatives, and develop customer segmentation to power multi-channel campaigns using data-driven insights.

Execute and QA email, SMS, and push CRM campaigns and lifecycle flows; manage the broadcast email calendar; run tests and analyses to optimize performance; coordinate cross-functionally and maintain project timelines to ensure timely, accurate sends.

Lead and build Velsera's marketing function, own corporate brand and messaging, run integrated B2B demand-generation campaigns, manage lead nurturing with Sales, plan tradeshows and events, and develop thought leadership content and collateral to drive leads and market presence.

Lead Shopify and TikTok Shop as a GM: own P&L, scale combined revenue to $20M+, hit strict margin and ROAS targets, launch monthly bundle funnels, optimize paid social and funnels, drive email/SMS growth via Klaviyo and Postscript, manage forecasting and weekly P&Ls, and build a high-performing remote ecommerce team.

The Regional Growth Marketing Manager drives pipeline growth and market expansion in North America and APAC, executing programs and initiatives to support sales and brand presence.

Own and execute IDMWORKS digital presence and demand generation: paid media, SEO, content, marketing automation (Pardot), email, social, webinars, website updates, analytics, and contractor management to drive MQLs, pipeline, and conversion improvements.

Lead and scale paid acquisition for consumer app growth and merchant lead generation. Own strategy, manage agencies, run and optimize campaigns across major ad platforms, build experimentation roadmaps, manage attribution and reporting (AppsFlyer, GA4, GTM, Salesforce), and partner with Product, Sales, Data, and Creative teams.

Lead Shopify and TikTok Shop as P&L owner to scale combined revenue to $20M+ and hit strict margin and ROAS targets. Own paid acquisition, funnels, CRO, lifecycle email/SMS (Klaviyo/Postscript), forecasting, weekly P&Ls, and a remote ecommerce team. Launch monthly bundle funnels, optimize LTV/CAC/AOV, and document repeatable systems to remove founder dependency.

Lead go-to-market strategy for Commerce products, define positioning, messaging, and pricing, create launch materials and sales enablement, drive market intelligence, support demand generation and customer adoption, and collaborate with product, sales, and customer success to grow e-commerce and thrift retail solutions.

Create technical demos, reference architectures, and workshops that make a complex AI-agent security platform understandable. Gather field and customer feedback, validate AI-generated content for accuracy, enable sales and partners with technical assets, represent the product at events, and support launches and technical positioning across product and marketing teams.

Lead SEO strategy and execution focusing on AI-driven and traditional search visibility. Optimize content for AI answer engines (GEO), run technical audits, build AI/automation workflows for keyword research and reporting, and translate SEO performance into client-ready insights while collaborating with developers and cross-functional teams.

Lead data-driven demand generation and growth programs for Enterprise customers. Build multi-channel campaigns (paid, owned, earned, ABX), align marketing and sales for better handoffs, track revenue-focused metrics, run experiments, and optimize funnel conversion to drive pipeline and qualified opportunities.

Lead cross-functional marketing and operations strategy projects: generate hypotheses via analytics and benchmarking, plan and execute initiatives, align stakeholders, present executive-ready recommendations, and scale best practices to drive revenue and operational efficiency.

Lead and manage the middle-grade and graphic novel marketing team (three direct reports), set category strategy, execute high-impact frontlist/backlist campaigns, oversee budgets, collaborate cross-functionally, present results to leadership, and drive discovery through innovative marketing and analytics.

Create technical content and developer-focused assets (blog posts, tutorials, case studies, onboarding, sales enablement) to drive adoption and pipeline. Run webinars, gather developer feedback, support product positioning, and collaborate with Sales, Developer Experience, and Product.

Translate and review English-to-Portuguese UI, marketing, product, support, informational and legal content; perform copyediting and research; use Lucid and Phrase CAT tools; cover some PST hours; freelance remote role with ~3-4 hours/day.

The Senior Growth Marketing Strategist leads full-funnel marketing strategies, manages client relationships, oversees execution, and collaborates with various teams for growth marketing initiatives.

As Growth & Marketing Lead, you will drive Amplemarket's growth through implementing marketing strategies, managing paid campaigns, optimizing SEO, and leading community engagement efforts while collaborating with Sales and Product teams.