Top Senior Marketing Jobs in Madison, WI

Lead creative strategy and scaled production for paid performance campaigns across Meta, TikTok, YouTube and mobile ad networks. Develop concept-driven, high-volume creative pipelines using traditional and AI-generated production, own performance analytics and testing frameworks, manage agencies and cross-functional teams, and establish QC processes to iterate on creatives that lower CPIs and drive user acquisition and engagement.

Lead end-to-end B2B integrated marketing to drive pipeline and revenue. Build and execute multi-channel demand generation (paid, email, social, webinars, events), optimize digital campaigns and website, create content for broker/HR education, align with sales/rev ops, and scale marketing automation and AI-driven processes.

Own a portfolio of 4-6 lifestyle accounts as the day-to-day strategic lead, translating data into full-funnel insights, coordinating cross-channel teams (paid, SEO, content, email, creative), and driving retention and revenue growth. Lead client calls, support quarterly strategy and renewals, employ AI and Power Digital tools (nova, Iris, Power Circuit), and ensure performance narratives guide client decisions while maintaining high retention and service expansion.

Support enterprise GTM by creating and customizing sales narratives, decks, ROI frameworks, and customer stories. Partner with AEs, Solutions Engineers, and Customer Success to produce deal-specific content that advances complex, multi-stakeholder opportunities. Build reusable content libraries, participate in deal reviews and account plans, translate technical proofs into CFO-facing business cases, and support expansion into new industries and lines of business.

Own and evolve Cresta.com as a growth engine: define website strategy and roadmap, run CRO and A/B testing programs, manage Webflow CMS operations, oversee localization, partner with agencies and stakeholders, and build analytics and experimentation pipelines to drive MQLs and revenue.

Lead end-to-end lifecycle marketing for B2B2C and B2B audiences, building multi-channel journeys (email, SMS, in-app) in Customer.io and HubSpot. Partner cross-functionally to define segments, triggers, and campaigns, use data and AI to optimize performance, ensure HIPAA-compliant communications, and drive activation, retention, and advocacy.

Lead technical product marketing for Sourcegraph's developer-focused search and code change products. Translate product capabilities into messaging, run launches, enable enterprise sales, partner with Demand Gen and DevRel on campaigns, and measure revenue impact to shape GTM strategy.

Owner of positioning, go-to-market, demand generation, content, and lifecycle for AI-built early-stage products. Drive pipeline from early access to renewal, craft messaging, launch products, measure funnel performance, and enable founders to sell.

Lead partner marketing programs end-to-end: build co-marketing campaigns, manage joint events and field activations, own partner relationships, define and measure partner-sourced pipeline and program metrics, and coordinate cross-functionally to drive revenue contribution from strategic partners.

Lead paid search and social strategy for multiple client accounts, managing campaign setup, optimization, budgets, testing, reporting, and client communication. Provide strategic recommendations, mentor team members, collaborate cross-functionally, and drive continuous improvement in paid media performance.

The Product Marketing Manager will lead the go-to-market strategy, develop messaging and positioning, and engage cross-functional teams to drive product adoption and revenue growth at Stripe.

Own and evolve Stripe's pricing narrative, develop messaging, train sales teams, and lead go-to-market strategies for pricing constructs and bundles.

Lead execution of brand partnerships and activations to amplify ElevenLabs across products. Plan and run partnerships (sports, popups, OOH, creator collaborations), develop creative campaigns, build activation assets, manage multi-million-dollar budgets, vendors, contracts, and timelines, measure impact, and coordinate cross-functionally with product marketing, comms, and design.

The Senior Digital Marketing Specialist will drive SEO, optimize the website, manage inbound leads, and implement content strategy to achieve measurable growth for SSA.

The Product Marketing Manager will shape the external positioning of Linktree's paid products, collaborate with growth and product teams, and create compelling narratives for monetization strategies and upsells.

The Senior Product Marketing Manager will develop go-to-market strategies, elevate market positioning, and mentor team members while collaborating across functions to drive product adoption.

The Lead Product Marketing Manager will own product positioning, messaging, and go-to-market strategy, collaborating with Product, Sales, and Customer Success to drive adoption and customer value.

The Senior Manager, Product Marketing will lead enterprise messaging and positioning, partner with sales and product teams, and drive market differentiation for BioRender's offerings.

The Senior Marketing Specialist leads proposal development, collaborates on marketing strategies, manages brand marketing initiatives, and supports the training of marketing staff.

Research, write, and edit high-quality marketing content while managing tight deadlines and collaborating with cross-functional teams. Use AI tools effectively and engage deeply with entrepreneurial topics.