Top Senior Marketing Jobs in Madison, WI

Lead partner marketing programs for standards organizations, content publishers, resellers, and channel partners. Develop co-branded campaigns, enablement materials, webinars, events, messaging, and product launch activities. Collaborate with Sales, Product Marketing, Partner Management, and regional teams to drive partner engagement, pipeline, revenue, and global campaign execution. Track performance, ROI, sourced pipeline, MDF usage, and partner activation while supporting co-selling and account-based marketing initiatives.

Leads integrated, lifecycle, customer journey, partner, and cross-channel marketing programs from strategy through execution and measurement. Develops campaigns across email, paid and digital media, social, websites, direct mail, and partner channels. Uses customer insights and performance data to optimize engagement, retention, renewal, cross-sell, and loyalty. Collaborates with cross-functional teams, agencies, and partners while managing timelines, KPIs, reporting, and executive presentations.

Leads the organization’s day-to-day marketing and long-term strategy, including brand management, campaigns, public relations, social media, marketing materials, budget oversight, referral generation, and performance analysis. Coordinates marketing launches and external design agencies, monitors trends and KPIs, develops strategic partnerships, and communicates objectives across the company. The role requires regional travel to remote hospitals.

Lead global customer lifecycle and CRM strategy to drive engagement, retention, repeat purchases, and LTV. Design automated journeys, execute multi-channel CRM campaigns (WhatsApp, SMS, Email, RCS, Push, In-app), manage MarTech platforms, perform segmentation and measurement, optimize performance through testing, and partner cross-functionally to implement integrations and new channel capabilities.

Lead growth for Reedsy Studio by defining objectives, converting existing users, expanding audiences, running referral and advocacy campaigns, building affiliate and influencer networks, forming partnerships, creating branded content, organizing events, and testing community growth strategies. The role requires analyzing performance data and promoting Studio to writers through creative marketing initiatives.

Lead go-to-market strategy, positioning, messaging, launches, sales enablement, and market adoption for NMI’s card-not-present processing and value-added payments solutions. Translate technical capabilities such as tokenization, recurring billing, fraud prevention, APIs, and PCI compliance into outcome-focused messaging for ecommerce merchants, subscription businesses, marketplaces, and software platforms. Partner with product, sales, channel, engineering, and marketing teams while supporting thought leadership, customer research, competitive analysis, evangelism, and industry events.

Lead the strategy and execution of an integrated demand-generation engine for a B2B SaaS company. Own SEO, paid acquisition, website conversion, lifecycle marketing, analytics, attribution, content, agency relationships, and budget allocation. Build scalable marketing programs that convert PLG users, generate enterprise pipeline, and connect open-source adoption to revenue. Partner with Product, Sales, Design, and executives on positioning, campaigns, KPIs, and growth planning while mentoring future team members.

Lead Garu’s digital marketing strategy to acquire users and nurture customers. Responsibilities include developing B2B SaaS marketing strategies, managing content programs, running demand generation campaigns, optimizing marketing automation workflows, overseeing community and advocacy initiatives, analyzing campaign performance, and collaborating with product teams on feature launches.

Own the marketing operations foundation across automation, CRM, product data, analytics, attribution, lifecycle programs, reporting, experimentation, email deliverability, integrations, governance, vendors, and budget. Build scalable systems and self-service measurement that connect user activity to activation, conversion, and revenue. Partner with Growth, Marketing, Sales, Product, Data, and RevOps to improve customer journeys and operational quality while evaluating AI-enabled capabilities.

Own a portfolio of registered investment advisor marketing accounts from strategy through execution. Manage and optimize Meta lead-generation campaigns, budgets, targeting, creative testing, tracking, and appointment-booking workflows. Lead client calls, prepare performance reports, translate campaign data into recommendations, troubleshoot integrations, and support client retention. The role requires hands-on paid media expertise, strong communication, and accountability for campaign performance.

Own a portfolio of client accounts for a performance marketing agency serving financial advisors. Manage Meta lead-generation and appointment-booking campaigns, optimize budgets and targeting, monitor performance, prepare reports, lead client calls, and provide strategic recommendations. Set up and troubleshoot tracking, pixels, Calendly integrations, Zapier automations, and lead-routing workflows while supporting client retention and campaign results.

Own client accounts and performance across Meta advertising, direct-response copy, video sales letter scripting, creative testing, funnel tracking, and client strategy. Build and optimize lead-generation campaigns, manage budgets and acquisition metrics, troubleshoot pixels and automations, prepare performance reports, and lead client conversations. The role is accountable for campaign results, client retention, and identifying opportunities to improve media, messaging, creative, and lead flow.

Owns client performance across Meta paid media, campaign strategy, direct-response copy, video sales letter scripts, creative testing, tracking, funnel execution, and client communication. Manages multiple accounts toward appointment and acquisition targets, diagnoses performance issues, leads strategy calls, prepares reports, and supports retention. The role also configures pixels, conversion events, Calendly integrations, Zapier automations, and lead-routing workflows.

Own client performance across Meta advertising, account strategy, direct-response copy, creative testing, funnel tracking, and client communication. Manage multiple accounts, optimize campaigns for qualified appointments, develop testing strategies, troubleshoot pixels and automations, write ad and video sales letter copy, and lead performance reviews that support client retention and growth.

Own client acquisition performance across Meta advertising, strategy, direct-response copy, creative testing, tracking, funnel execution, and client communication. Manage multiple accounts, optimize campaigns for appointments and cost targets, develop testing strategies, troubleshoot pixels and automations, lead performance calls, and support retention through strategic recommendations and accountable execution.

Owns client performance across Meta advertising, account strategy, direct-response copy, creative testing, tracking, funnel execution, and client communication. Manages budgets, campaigns, audiences, and acquisition metrics while developing testing strategies and diagnosing performance issues. Leads client calls, reporting, retention efforts, and technical integrations involving pixels, Calendly, Zapier, and lead-routing workflows.

Own client performance across Meta advertising, account strategy, direct-response copywriting, creative testing, client communication, tracking, and funnel execution. Manage multiple accounts toward appointment and acquisition targets, lead performance calls, develop testing strategies, troubleshoot pixels and automations, and collaborate on video sales letter creative. Use data to diagnose funnel issues, improve campaign results, and support client retention.

Own client performance across Meta advertising, paid media strategy, direct-response copywriting, video sales letter scripting, creative testing, tracking, funnel execution, and client communication. Manage multiple accounts toward cost-per-appointment and other acquisition targets, lead performance calls, diagnose funnel issues, configure pixels and automations, and support client retention. The role requires hands-on ownership of campaigns, messaging, analytics, and technical integrations.

Own a portfolio of client accounts and drive performance across Meta advertising, campaign strategy, direct-response copy, creative testing, tracking, and funnel execution. Lead client strategy calls, analyze performance against acquisition targets, troubleshoot technical integrations, develop testing plans, and support retention through clear recommendations and accountable decision-making.

Own client accounts and performance across Meta advertising, strategy, direct-response copy, video sales letter scripting, creative testing, tracking, funnel execution, and client communication. Manage campaigns toward appointment and acquisition targets, diagnose performance issues, coordinate creative direction, configure marketing automation workflows, and support client retention through strategic reporting and recommendations.

Own client performance across Meta advertising, strategy, direct-response copy, creative testing, funnel tracking, and client communication. Manage multiple accounts, optimize campaigns toward appointment and acquisition targets, lead client calls, develop testing strategies, troubleshoot pixels and automations, and use performance data to improve results, retention, and referrals.

Lead global paid performance channels (search, social, mobile UA) to drive new user acquisition and ROI. Own strategy, testing, measurement, platform partnerships, and performance reporting; partner with Data Science and cross-functional teams to design experiments, scale playbooks, and surface insights to leadership.

Leads Wayvia’s marketing function, including demand generation, market positioning, product marketing, brand communications, agency partnerships, budget management, and customer community development. Owns marketing-sourced pipeline and strategy, partners with Sales and Product, leads a multifunctional team, and builds AI-enabled marketing operations.

Own client accounts from strategy through execution, managing Meta lead-generation campaigns, budgets, targeting, creative testing, tracking, and optimization. Lead bi-weekly client calls, deliver performance reports, translate campaign data into recommendations, troubleshoot pixels and integrations, and support client retention through proactive account management and performance improvement.

Develop and execute marketing strategy for RapidFort’s U.S. public-sector business. Build campaigns, messaging, content, account-based marketing programs, events, partner initiatives, and thought-leadership opportunities targeting federal agencies and government ecosystems. Collaborate with sales, partnerships, and public-sector leadership to communicate cybersecurity, DevSecOps, software supply chain, and cloud-native capabilities. Track campaign performance, pipeline contribution, engagement, and ROI while aligning programs with government buying cycles and sales priorities.