Top Senior Marketing Jobs in Indianapolis, IN

Lead the strategy and execution of an integrated demand-generation engine for a B2B SaaS company. Own SEO, paid acquisition, website conversion, lifecycle marketing, analytics, attribution, content, agency relationships, and budget allocation. Build scalable marketing programs that convert PLG users, generate enterprise pipeline, and connect open-source adoption to revenue. Partner with Product, Sales, Design, and executives on positioning, campaigns, KPIs, and growth planning while mentoring future team members.

Senior individual contributor responsible for product marketing strategy across Greenway Health’s portfolio. Owns ideal customer profiles, buyer personas, positioning, messaging, value frameworks, competitive differentiation, win/loss insights, objections, and lifecycle storytelling. Influences product, pricing, packaging, roadmap, launch readiness, and value realization while aligning Product, Technology, Commercial, Marketing, Customer Success, and analyst stakeholders. Requires strong B2B marketing expertise, executive presence, strategic thinking, and cross-functional influence without direct authority.

Drives adoption of network automation capabilities through technical workflows, integrations, lab environments, content, demos, training, and thought leadership. Partners with Product, Sales, Solutions, and Marketing teams to shape use cases, enable field teams, support customers and events, and influence product roadmap and market positioning.

Lead marketing strategy, analytics, and GTM operations for Twilio.org’s Social Impact team. Build investment proposals, ROI models, attribution frameworks, account-tiering logic, automated marketing triggers, executive scorecards, and pipeline-generation programs. Partner with marketing and data science leaders to optimize budgets, campaigns, routing, and commercial performance. Maintain Looker, Tableau, Salesforce, and analytics infrastructure while modernizing SQL-based reporting and data quality processes.

Leads NewCore’s product marketing strategy, positioning, messaging, competitive differentiation, launches, sales enablement, analyst relations, and customer advocacy. Builds scalable cross-functional programs with Marketing, Product, Sales, and executive teams; develops collateral and campaigns; integrates AI tools into content workflows; establishes performance metrics; and leads a high-performing product marketing team. The role requires strong technical communication, market expertise, executive influence, and up to 30% travel.

Leads graphic design and marketing content initiatives to promote ORAFOL Americas products and maintain brand consistency. Responsibilities include social media management, video production, website and email content, SEO, product page maintenance, copywriting, art direction, and development of catalogs, brochures, advertisements, and other collateral. The role coordinates project scopes, timelines, budgets, internal and external resources, and distributor brand compliance.

Leads product marketing for AI-native mobile security, privacy compliance, and risk intelligence solutions. Develops go-to-market strategies, product launches, positioning, competitive intelligence, sales enablement, lifecycle expansion programs, analyst relations, technical content, and thought leadership. Partners with Product Management, Sales, Customer Success, Threat Research, and Revenue teams to drive adoption, pipeline, differentiation, renewals, and retention among enterprise security buyers.

Develop product messaging and positioning, lead go-to-market strategy and integrated marketing campaigns, enable sales with collateral and training, and perform market, competitor, and customer research to inform product differentiation.

Own the account-based marketing strategy and execution for priority accounts. Design personalized, multi-touch programs across advertising, direct mail, gifting, events, and sales channels; align sales, SDR, field, digital, and product marketing teams; manage ABM technology and Salesforce attribution; and measure account engagement, meetings, pipeline influence, deal velocity, and ROI. The role also develops account plans, buying group maps, tiered plays, and continuous program optimizations.

Leads global partner marketing strategy, community engagement, and event activation for managed service provider partners. Develops scalable engagement models, partner-ready narratives, events, webinars, and toolkits; aligns regional and global stakeholders; and measures program impact on partner readiness, demand generation, customer acquisition, pipeline, revenue, and adoption of AI, security, cloud, and marketplace solutions.

Lead and scale B2B paid acquisition across Commercial, Education, and Enterprise. Own full-funnel media strategy, campaign execution, forecasting, measurement, attribution, experimentation, and cross-functional alignment. Manage 1-2 specialists and contractors while driving performance against CAC, LTV, pipeline, and revenue goals.

Own the full lifecycle marketing program for a contributor workforce, including onboarding, activation, engagement, retention, and reactivation. Lead email strategy, segmentation, deliverability, testing, copywriting, and performance analysis. Run paid marketing experiments, productize marketing playbooks, and apply UX sensibility to communications. Collaborate with product, design, operations, and growth teams on positioning, messaging, launches, and platform improvements.

Leads Seeq’s product marketing and campaign program management functions, translating product, portfolio, and industry strategies into positioning, messaging, launch plans, and coordinated go-to-market programs. The role oversees narrative and asset governance, cross-functional launch readiness, campaign dependencies, team development, and operating rhythms. It partners with Product, Sales, Customer Success, Revenue Operations, Enablement, Partner Marketing, Regional Marketing, and Analytics to improve market clarity, execution discipline, and commercial impact.

The Senior Director of Product Marketing will lead the product marketing strategy, focusing on positioning, messaging, and differentiating ReversingLabs' cybersecurity solutions, while managing a cross-functional team and integrating AI tools for efficiency.

Develop positioning and messaging for the Zoom AI Productivity Suite, translating product capabilities into user-focused value. Create and publish demos, tutorials, social content, emails, and web copy end to end. Build a content and distribution engine across major social platforms, use AI tools for content production, engage third-party communities, measure growth and adoption, and collaborate with product and marketing teams.

Own end-to-end product marketing strategy and execution for Geotab’s public sector segments, including research, positioning, content, sales enablement, demand generation, and partner engagement. Translate buyer and market insights into segment-specific campaigns, messaging, playbooks, and launch materials. Collaborate with Sales, Product, Marketing, and associations to drive public sector pipeline, acquisition, expansion, retention, and market presence while addressing government procurement, compliance, and buying-cycle requirements.

Own content strategy and go-to-market storytelling for Alpaca’s crypto and tokenization products. Create educational content, launch posts, explainers, newsletters, and thought leadership for B2B and B2C audiences. Develop messaging for issuers, exchanges, market makers, and institutional partners while translating complex product concepts into clear narratives. Collaborate with product, compliance, design, and marketing teams on launches, partner announcements, SEO, content distribution, and adoption initiatives.

Develops and leads integrated B2B marketing strategies across digital and traditional channels to drive growth, demand generation, customer engagement, retention, and revenue. Owns messaging, website strategy, customer journeys, campaign prioritization, product launch support, and performance measurement. Partners cross-functionally with product and commercial teams, uses customer insights and analytics to optimize investments and ROI, and influences stakeholders without direct authority.

Own B2B pipeline generation and revenue outcomes through demand generation, events, campaigns, partnerships, content distribution, and full-funnel optimization. Lead a lean team, manage marketing investments, partner closely with Sales and GTM functions, oversee Salesforce handoffs and reporting, and execute high-impact national events. The role requires hands-on B2B marketing leadership, fast experimentation, executive presence, and accountability for bookings and pipeline.

Own Jumio’s customer marketing function by building lifecycle communications, advocacy and reference programs, customer advisory boards, case studies, peer reviews, webinars and executive events. Partner with Customer Success, Account Management, Sales and Product Marketing to support adoption, renewals and expansion. Manage customer proof and engagement programs, analyze participation and campaign data, and translate customer insights into product and go-to-market actions.

Leads regional field and partner marketing initiatives across the TOLA region to generate enterprise pipeline and revenue. Owns campaign, event, ABM, and digital program strategy and execution; partners with sales, channel, and marketing teams; manages budgets and timelines; forecasts pipeline impact; adapts tactics based on performance; customizes messaging; reports insights using Salesforce, Marketo, and Sigma; and mentors junior marketers.

Own BigPanda’s B2B SaaS digital marketing strategy, including SEO, AEO, GEO, website redesign and optimization, paid media, conversion, security, GDPR compliance, MarTech integration, analytics, and pipeline reporting. Lead agencies, contractors, developers, SEO partners, and vendors while advising senior leadership and driving digital growth through AI-informed search and high-performing web experiences.

Owns strategy, execution, and optimization of integrated B2B SaaS marketing campaigns across email, paid media, nurture, landing pages, webinars, events, and ABM. The role drives awareness, pipeline, conversion, and revenue through data-driven testing, lifecycle programs, product launches, cross-functional collaboration, and responsible use of AI and automation.

Owns customer expansion marketing programs that drive cross-sell and upsell pipeline and revenue. Develops campaigns, customer content, webinars, events, advocacy initiatives, and product education programs. Uses customer and product data to identify opportunities, measures campaign performance, and reports results to sales and executive stakeholders. Collaborates with Sales, Customer Success, Product Management, and RevOps to increase adoption, retention, advocacy, and expansion across a B2B technology customer base.

Own and build the AI Simulation marketing operations and analytics function, including martech architecture, campaign instrumentation, attribution, funnel reporting, lifecycle programs, lead scoring, data governance, and Salesforce integrations. Partner with Marketing, RevOps, Sales, Finance, and Product to establish trusted measurement, connect marketing activity to pipeline and revenue, and improve investment decisions through reporting and actionable insights.