Top Marketing Jobs in Greensboro, NC

Leads global performance marketing across North America, Europe, and APAC, owning a multimillion-dollar paid media budget and growth outcomes. Responsibilities include channel strategy, budget allocation, campaign optimization, creative testing, analytics, attribution, marketing mix modeling, incrementality testing, and performance reporting. Manages and develops a performance marketing team, partners cross-functionally, monitors platform trends, and identifies new acquisition opportunities while balancing short-term efficiency with long-term brand growth.

Own go-to-market for Trackforce product portfolio: develop positioning and messaging, lead end-to-end product launches, enable Sales and Customer Success with assets and training, track adoption and launch KPIs (including Pendo), and run voice-of-customer research to inform Product and GTM strategy.

Leads Genesys’ AI product marketing strategy, including positioning, messaging, competitive differentiation, go-to-market programs, launches, customer proof, analyst engagement, and seller enablement. Partners with Product, Engineering, Sales, Customer Success, and Marketing to translate complex AI capabilities into compelling enterprise value. Represents Genesys externally as an AI thought leader and builds and develops a high-performing product marketing team while measuring impact across pipeline, adoption, seller effectiveness, competitive wins, and market perception.

Lead conceptual and design-focused creative work for B2B brands, campaigns, advertisements, and account-based marketing. Partner with multidisciplinary teams, guide projects from ideation through execution, present and sell ideas to clients, simplify complex offerings, and uphold high creative standards. The role involves shaping creative direction, building client relationships, mentoring collaborators, and developing distinctive visual-verbal concepts across platforms.

An 11-week MBA marketing internship supporting Kenvue brand and marketing capabilities teams. Responsibilities include researching competitors, advertising, consumer promotions, market trends, product and packaging opportunities, and best practices; analyzing data; developing strategic recommendations; supporting ecommerce, AI, branding, forecasting, and healthcare professional education initiatives; and presenting findings to senior business leaders.

Leads marketing insights and planning, unifying consumer, competitive, market, and dealer data into actionable strategies. Oversees segmentation, KPI dashboards, long-range and annual planning, budgeting, business cases, CDP requirements, and AI-enabled automation. Serves as chief of staff and advisor to the CMO, presents to executives and the board, and builds and mentors a multi-layered insights and analytics team.

Leads consumer research and segmentation, selecting qualitative, quantitative, or secondary methods to generate efficient insights. Translates customer needs and behaviors into marketing strategy, CDP requirements, and growth and retention initiatives. Presents actionable recommendations to executive audiences, manages research vendors, panels, and budgets, applies AI to accelerate insight generation, and builds a high-performing consumer insights team.

Manage paid social campaigns across Meta, LinkedIn, TikTok, Reddit, and other platforms. Develop media plans, execute and optimize campaigns, manage budgets, validate tracking, analyze large datasets, and produce reports and performance insights. Collaborate with strategy, analytics, creative, project management, and ad operations teams while testing new audiences, ad products, and measurement approaches.

Own product positioning, messaging, and go-to-market strategy for EdSights’ product lines. Lead feature and product launches, competitive research, integrated campaigns, content development, and sales and customer experience enablement. Partner cross-functionally with Product, Growth Marketing, Sales, CX, and executives to translate market insights into roadmap input, strengthen adoption, and drive pipeline and revenue impact.

Own end-to-end short-form content strategy and production for Instagram, TikTok, and Facebook. Create and edit videos, graphics, carousels, and other branded assets; monitor trends; manage influencer collaborations and cross-posting; and analyze performance metrics. Develop weekly content ideas, reports, workflows, and SOPs while maintaining posting schedules, content quality, and brand consistency. Recommend creative, AI, and automation tools to improve content production and growth.

Build WorldStrides’ product marketing foundation across its educational travel portfolio. Develop positioning, messaging, competitive analysis, and audience research; own go-to-market launches; create sales enablement tools; train Sales teams; and evaluate launch and campaign performance. The role partners closely with Product, Sales, and Marketing to improve differentiation, sales confidence, win rates, and conversion through consistent messaging and ongoing testing.

Lead product marketing strategy for Picus’s cybersecurity platform, including positioning, messaging, competitive intelligence, analyst relations, sales enablement, ICP and persona development, and product launch execution. Partner with Product Management, Sales, Technical Marketing, Growth Marketing, and company leadership to strengthen market presence, communicate technical value, support roadmap alignment, and drive global adoption.

Leads product marketing strategy for Picus’s cybersecurity platform, including positioning, messaging, competitive intelligence, analyst relations, ICP and persona development, sales enablement, and product launch execution. Partners with Product Management, Sales, Technical Marketing, Growth Marketing, and company leadership to communicate complex cybersecurity capabilities, strengthen market presence, influence go-to-market strategy, and drive adoption globally.

Develop and optimize content for financial professionals, translating complex topics into clear, engaging narratives. Own content initiatives from concept through publication, create thought leadership and sales enablement materials, repurpose content across channels, and evaluate performance. Coordinate campaigns, stakeholder reviews, approvals, timelines, and cross-functional meetings using project workflows such as Asana. Ensure content meets brand and regulatory requirements while identifying emerging marketing trends and improvement opportunities.

Leads Viral Nation’s content marketing strategy and execution as a demand-generation engine. Owns editorial planning, content-to-conversion pathways, distribution, brand governance, attribution, KPI reporting, and optimization across B2B and B2C audiences. Manages content employees and freelance resources, partners with sales and marketing teams, and uses data, testing, and AI-assisted workflows to generate qualified leads, influence pipeline, and improve content ROI.

Develop and execute go-to-market plans for Reputation’s platform, including high-velocity product launches, sales enablement, product collateral, messaging, competitive analysis, and market research. Serve as a subject matter expert for sales, marketing, and customer success teams, translate product features and customer insights into differentiated value propositions, and collaborate with Product Management to influence the product roadmap.

Build and lead Forerunner’s product marketing function, owning positioning, messaging, personas, product launches, sales enablement, and market intelligence. Translate technical products into compelling value stories for government and regulated-industry buyers, support acquisition through customer expansion, train sales teams, and influence product and go-to-market strategy through customer and prospect insights.

Own product marketing for Calix’s Managed Business portfolio, including networking hardware, software, platforms, and managed services. Develop positioning, messaging, use cases, launches, sales toolkits, partner enablement, and internal training. Translate technical capabilities into business value for managed service providers, influence product roadmaps through market feedback, and coordinate cross-functional go-to-market execution across product, sales, support, communications, partners, and demand generation.

Plans, launches, and optimizes paid social, LinkedIn, ABM, and email campaigns to generate qualified leads and pipeline from restaurant accounts. Manages campaign budgets, targeting, nurture journeys, automation, testing, and performance reporting. Partners with Sales and Marketing teams on account targeting, messaging, and coordinated outreach while optimizing campaigns for ROI and demo conversions.

Lead product positioning, go-to-market launches, lifecycle marketing, and content for Chowbus’s POS, software, financial services, and AI products. Develop messaging, customer campaigns, CRM workflows, sales enablement materials, and product education. Partner with Product, Engineering, Sales, Customer Success, and Marketing teams to improve adoption, retention, expansion, and renewals through research, competitive analysis, and performance testing.

Own Chowbus’s digital marketing presence across SEO, website/CMS management, analytics, reporting, and paid search. Develop SEO strategy, manage website pages and conversion tests, build performance dashboards, define the digital funnel, maintain lead data quality, and manage Google Ads budgets and optimization. Partner with content, design, Sales, RevOps, Product, and campaign teams to increase qualified traffic, demo requests, conversions, and marketing efficiency.

Source, onboard, and communicate with affiliate partners; monitor partner performance; create ad hoc reports; identify anomalies and performance gaps; recommend and implement optimizations to increase free-trial starts and subscriptions; and collaborate with Growth Product, Data, and Creative teams to improve affiliate-funnel conversion.

Executes trade show and event programs across multiple brands, including logistics, vendor coordination, lead capture, budgets, collateral, and post-event reporting. Manages organic social media calendars, copy, design, short-form video, community engagement, paid social support, and monthly performance reporting. Also coordinates event email campaigns and sales handoffs. Requires strong organization, writing, project management, graphic design, and budget-reporting skills, with approximately 25% travel.

Leads GE HealthCare’s US and Canada oncology portfolio marketing strategy, growth initiatives, integrated campaigns, demand generation, content, trade shows, and commercial activation. Partners with product, marketing, and commercial teams to develop customer-centric value propositions, messaging, and regional marketing plans. Tracks KPIs, optimizes performance, trains commercial teams, and drives adoption and market presence for oncology innovations.

Executes B2B digital marketing initiatives across email, social media, lead generation, and nurture campaigns. Monitors and qualifies inbound leads, manages HubSpot workflows and CRM data, coordinates with Business Development, develops campaign content, and analyzes performance metrics. Supports email strategy, reporting dashboards, audience targeting, marketing automation, webinars, conferences, and continuous process improvement.