Top Senior Marketing Jobs in Boise, ID

Lead 0->1 B2B growth by designing scrappy, data-driven distribution plays and high-velocity experiments across acquisition, activation, and retention. Own the AEO narrative, run creative growth hacks (benchmarking tools, scraping, competitor analysis), operationalize founder-led thought leadership, build the growth tooling stack, and measure attribution to drive lead quality and conversions.

Lead product marketing for an autonomous endpoint management platform: own positioning, messaging, launches, competitive intelligence, pricing/packaging, analyst relations, and sales/partner enablement. Manage and grow a small PMM team, collaborate cross-functionally, and drive measurable pipeline and adoption. Occasional event travel.

Freelance SME to review, validate, and refine a four-course Coursera specialization on marketing measurement and experimentation. Responsibilities include outline and script reviews, on-platform QA in Coursera staging, ensuring Meta-product accuracy, verifying experiment setups, drafting copy, and optionally creating screencasts. Project capped at ~80 hours and requires hands-on Meta platform access.

Lead product marketing for a technical B2B SaaS FinOps platform: define positioning and messaging, own go-to-market for launches, create content and sales enablement, analyze competitors, engage customers and analysts, and drive adoption and pipeline while building the function from the ground up.

Design and execute lifecycle marketing strategies and journeys to recruit providers, drive patient signups and sessions, and activate partners. Own campaign setup, testing, analytics, and reporting. Build and QA dynamic email/SMS templates with templating logic and HTML/CSS. Partner with Product and Engineering to define event tracking, APIs, and webhook integrations. Manage marketing automation platform configuration (Iterable/HubSpot) and scale MarTech while ensuring HIPAA compliance.

Own market intelligence for health and wellness verticals: track trends and competitors, build annual market strategies, produce research assets to inform marketing and GTM, support partnerships, align cross-functional execution, contribute to executive reporting, and write proposals to secure leadership approval.

Lead product marketing for premium content, proprietary data, and Tegus Expert Call Services. Own positioning, messaging, launches, GTM strategy, and sales enablement. Partner with Product, Sales, Customer Success, and Competitive Intelligence to drive awareness, adoption, pipeline, and expansion. Build and grow a high-performing PMM team, run market/customer research, translate complex capabilities into role-based value props, and create sales assets and operating rhythms to connect GTM with product.

Build and manage scalable post-sale customer marketing programs across onboarding, activation, adoption, value realization, modernization, renewal readiness, and expansion. Use product usage, customer health, education engagement, and intent signals to segment partners, trigger lifecycle communications, align cross-functional handoffs, and measure program impact on retention, expansion, and ARR.

Lead and execute a hands-on B2B SaaS marketing function: define strategy with the CEO, manage contractors, build marketing ops (HubSpot, analytics, attribution), run acquisition across paid/organic/lifecycle/partnerships/events, evolve brand and website, hire and scale an internal team, and measure ROI to iterate growth.

Lead marketing operations by building scalable systems, processes, and playbooks to plan and execute campaigns. Manage cross-functional coordination, timelines, launch readiness, measurement frameworks, dashboards, budget and resource planning, and continuous process improvement to ensure campaigns launch and perform effectively.

Executive leader to own global marketing strategy and GTM for an API-first fintech. Build an AI-native marketing function, drive inbound pipeline and PLG, own brand positioning for technical audiences, align with Sales and Product, and measure marketing investments against pipeline and revenue KPIs.

Lead positioning, GTM strategy, and growth for advanced hosting products (VPS, Dedicated, Cloud). Drive upgrades and revenue, create content and enablement, partner with Product/Sales/Growth, and use market and customer insights to inform roadmap and pricing.

Lead patient-focused product marketing: own patient research and segmentation, positioning and messaging, lifecycle and onboarding experiences, go-to-market for product and service launches, and measurement (A/B tests, funnel metrics). Bridge product and patient insight to inform roadmap, partner with growth, brand, clinical and operations, and ensure compliant, trust-preserving patient communications that improve activation, retention, and conversion.

The Director of Marketing will develop and execute marketing strategies, lead demand generation programs, and collaborate with various teams to align marketing efforts with business goals at DealerBuilt.

The Fractional CMO will lead marketing strategy, enhance brand visibility, optimize acquisition funnels, and foster collaboration for measurable growth.

Lead and execute marketing strategies to enhance visibility and engagement, oversee campaign development, analyze performance metrics, and mentor team members.

The Senior Product Marketing Manager will develop and execute product launch strategies, create messaging, collaborate with teams, and manage launch logistics to enhance product positioning and engagement.

Lead growth marketing for CoLab's Top 100 major accounts to drive expansion and new-business pipeline. Build and test account-specific plays, coordinate cross-functional campaigns (events, webinars, digital, content), partner closely with Sales and Customer Success, and scale repeatable programs targeting senior stakeholders.

The Strategic Marketing Manager will develop and own the marketing strategy for business growth, lead demand generation, and oversee product marketing efforts to boost pipeline and revenue.

Own the technical narrative for Kong's AI connectivity products, become a hands-on product expert, create technical content (white papers, demos, battlecards), enable sales and field teams, shape AI roadmap with market insights, drive category creation and integrated demand-gen campaigns, and monitor competitive landscape to support positioning and wins.

The Digital Marketing Manager will lead SEM/SEO strategies, manage campaigns, analyze performance, and collaborate with teams to drive user acquisitions and optimize marketing spend.

As the Vice President of Marketing, you will drive growth by developing and executing the Go-To-Market strategy, running growth experiments, and shaping brand identity in a B2B SaaS environment.

The Senior Director of Brand and Product Marketing will lead branding, product marketing strategies, and oversee creative content while managing teams and partnerships to strengthen Ting's market position.

As the Head of Marketing, you will build Goldsky's marketing strategy, narrative, and team to drive brand recognition and pipeline for fintech clients and partners. Responsibilities include defining messaging, leading campaigns, fostering partnerships, and implementing performance metrics to ensure alignment with revenue goals.

Lead regional channel marketing to grow partner-sourced MRR and pipeline. Build and mentor a team, align marketing with Sales/Product, own partner recruitment and enablement, manage budget, and optimize lead generation and campaign performance using data-driven insights.