Top Senior Marketing Jobs in Boise, ID

The Technical Marketing Lead will design campaigns, create technical content, and align product strategies with marketing efforts to drive adoption.

Lead product marketing for Pacvue: define positioning and messaging, develop go-to-market strategies and launches, perform market and competitive analysis, create customer segmentation and personas, collaborate cross-functionally, and produce sales enablement materials to drive product adoption and revenue growth.

Lead go-to-market strategy and execution for Jane's AI-powered platform products, drive pricing and packaging, develop positioning and messaging, run cross-functional launches, translate customer insights into product direction, and represent the company at industry events to drive adoption and revenue.

Lead global marketing strategy and execution across brand, product marketing, digital, content, and events. Manage a central marketing team, own global product positioning and messaging, oversee digital channels and major events, develop sales collateral, and drive marketing-sourced pipeline in collaboration with Sales, Partnerships, Product, and Engineering.

Lead partner marketing with consulting and systems integrators to drive joint GTM plans, co-marketing programs, repeatable partner collateral, customer stories, partner communications, and measurable pipeline growth.

The Lifecycle Marketing Lead will oversee lifecycle campaigns, manage a team, drive strategy, use AI for efficiency, and build strong cross-functional partnerships to optimize customer engagement and retention.

Drive product positioning, messaging, launches, and sales enablement for Tailscale. Conduct customer research, competitive analysis, and create collateral, demos, and enablement to generate pipeline and support revenue teams.

Plan and execute events, webinars, and speaking opportunities to generate qualified leads; build and manage strategic partner relationships and joint-marketing programs; collaborate with Sales, Product Marketing, and Content to align messaging, track ROI, and expand partner ecosystem in target markets (e-commerce, SaaS, multi-entity businesses).

The Partner Marketing Lead will develop and execute partnership marketing strategies and integrated campaigns for Bright Harbor, focusing on disaster recovery and collaborating with various stakeholders to create impactful narratives.

Lead BAMKO's paid media and demand generation across enterprise and mid-market segments. Develop channel strategy, build and optimize campaigns in Google Ads and LinkedIn, manage budgets and attribution, run A/B tests, own landing page conversion optimization, report performance, and partner with sales, creative, and marketing ops to validate and improve lead quality.

The Product Marketing Manager will develop go-to-market strategies, create compelling messaging, perform market research, and collaborate with product and sales teams to position Oscilar's AI risk platform effectively.

The Principal Product Marketing Manager will define AI-focused narratives, lead omnichannel storytelling, and own go-to-market strategies while aligning with senior leadership and cross-functional teams to drive success in product marketing.

Lead consumer product marketing at ClassDojo, focusing on go-to-market strategies and growth for products like Dojo Islands and Dojo Plus. Responsibilities include launching new experiences, improving user engagement, and collaborating with internal teams to shape product direction.

Lead go-to-market and revenue generation from zero to initial paying customers. Own positioning, messaging, channel strategy, content, SEO, partnerships, launch execution, and funnel conversion for multiple service lines. Build repeatable acquisition and upsell engine, run experiments, and optimize conversion across signup-to-paid journeys while working directly with the founder. Equity-only founding role, remote-friendly with preference for Kansas City.

Lead and scale marketing across consultancy and product studio: define positioning, run digital/social/content campaigns, implement lead-gen systems, manage internal and external teams, integrate AI and martech, track KPIs and ROI, and evolve brand voice and messaging.

Lead 0->1 B2B growth by designing scrappy, data-driven distribution plays and high-velocity experiments across acquisition, activation, and retention. Own the AEO narrative, run creative growth hacks (benchmarking tools, scraping, competitor analysis), operationalize founder-led thought leadership, build the growth tooling stack, and measure attribution to drive lead quality and conversions.

Lead account-based marketing for Strategic accounts: define ICPs, build 1:1 and 1:few omni-channel campaigns, align with sales, run events, measure pipeline and ROI, and influence cross-functional priorities to accelerate high-value pipeline.

Lead design, build, and operate email and SMS programs in Salesforce Marketing Cloud. Create multi-touch journeys, dynamic personalized content, SQL/AMPscript-driven data extensions, responsive HTML/CSS email templates, testing strategies, segmentation, tracking with UTMs, and cross-functional collaboration to optimize performance and reporting.

Lead and execute end-to-end growth marketing: design multi-channel acquisition campaigns, own funnel KPIs, collaborate with Product/Engineering/Sales, develop brand and positioning, analyze metrics, and run experiments to scale user acquisition, engagement, and retention.

Manage day-to-day email marketing, CRM operations, enrollment communications, editorial content, and institutional profiles. Develop targeted enrollment campaigns, oversee CRM forms/segmentations/workflows, run newsletters and internal communications, track performance, and collaborate across university functions to ensure timely, accurate, and on-brand messaging that supports enrollment and institutional priorities.

Lead the marketing strategy for Calix's Tier 1 and Tier 2 service provider solutions, focusing on messaging, customer engagement, and collaborative marketing efforts while ensuring technical fluency and effective storytelling.

Own and build Ceresti’s marketing function across brand positioning, B2B demand generation, digital infrastructure, content, sales enablement, DTC strategy, conferences, partnerships, and field marketing. Lead a small team, manage agencies, generate measurable pipeline, support executive thought leadership, and partner with sales, clinical, product, and executive leadership. The role requires healthcare marketing expertise, strong HubSpot and digital marketing fluency, startup experience, creative execution, and team-building leadership.

Owns Ceresti’s consumer acquisition engine across paid media, funnel optimization, lifecycle marketing, analytics, and activation. The role manages paid media budgets, CAC and ROAS, landing pages, A/B testing, attribution, email and SMS nurture programs, cohort reporting, and compliance-conscious marketing data practices. The manager partners with clinical, product, engineering, operations, and client success teams while providing secondary B2B demand-generation support. The position requires healthcare DTC performance marketing expertise and operates remotely within the U.S. with occasional travel.

Lead development and execution of Horus Vision's marketing strategy, manage budget and team, run multichannel campaigns, oversee website/SEO/social, cultivate media and partnerships, plan trade shows, and measure performance with data-driven metrics to grow brand awareness.

Lead growth and performance marketing for a DTC ecommerce brand across Shopify, Amazon, Meta, Google, and email. Own CAC, LTV, conversion and revenue metrics; manage agencies and contractors; coordinate creative production and landing page optimization; deliver reporting, forecasts, and growth plans to leadership.