The Role
Lead Sequencing’s brand and product marketing: define positioning, messaging, and go-to-market for whole genome and health insight products. Translate complex genomics into clear, trust-building narratives; run launches across web, email, social, and partners; align brand with growth and product teams; enable sales and support with collateral; use customer research and data to refine messaging and measure brand/product health.
Summary Generated by Built In
Sequencing is building the interface between humanity and its DNA.
Using clinical-grade whole genome sequencing, AI, and a rapidly expanding ecosystem of genomic applications, we help people better understand themselves, their health, and their future through their DNA.
The human genome is one of the most valuable and underutilized resources in the world. Our mission is to transform the human genome into a lifelong source of personalized guidance and build the trusted home for every genome on Earth.
As the world’s largest direct-to-consumer whole genome sequencing platform, Sequencing is helping define the future of AI-powered personalized health.
We’re a profitable, venture-backed, fully remote company building category-defining products that help people better understand themselves through their DNA.
The Director of Brand and Product Marketing leads how Sequencing shows up in the world and how customers understand what we sell. You own our brand story, our product positioning, and how we bring new whole genome and health insight products to market so more people can outsmart their genes. You report to the marketing leader and work across product, science, growth, and customer teams to turn complex genomics into clear, human language that drives trust, adoption, and revenue.
The Impact
- Define and protect Sequencing's brand so it feels clear, trustworthy, science forward, and human across every touchpoint.
- Craft simple, compelling positioning and messaging for our DNA, genome, and personalized health products so anyone can understand how they help them outsmart their genes.
- Build and run go to market plans for new product and feature launches across web, email, social, partners, and in product education.
- Partner with product and science to translate complex genomic and bioinformatics capabilities into easy to follow benefits, stories, and use cases.
- Create and maintain a messaging and story framework that keeps all teams on the same page when talking about our platform and whole genome sequencing.
- Lead brand campaigns that grow awareness, trust, and preference among health conscious consumers, healthcare professionals, and research partners.
- Develop clear narratives and content that support our mission to make genomic health insights accessible, actionable, and meaningful for everyone.
- Work with growth marketing to align brand and product messaging with performance channels so we tell one simple, powerful story from first touch to long term customer.
- Guide the look and feel of key assets like the website, landing pages, email templates, and educational content so they match our brand and help people make confident health decisions.
- Use customer research, testing, and data to refine messaging, offers, and experiences that improve conversion, activation, and ongoing product usage.
- Enable sales, partnerships, and customer support with clear product one pagers, decks, FAQs, and talk tracks grounded in our brand and product strategy.
- Steward our voice and tone guidelines so every communication sounds like Sequencing and supports our position in genomics and personalized health.
- Build simple processes that keep brand and product marketing work organized, measurable, and aligned with company goals.
- 8+ plus years leading brand and product marketing with ownership of positioning, messaging, and go to market for consumer, health, or tech products.
- Experience shaping brand and product strategy for a science driven or health related company where trust, clarity, and accuracy matter.
- Strength in developing brand positioning, story frameworks, and voice guidelines that non marketers can use in their daily work.
- Proven ability to lead cross functional initiatives with product, science, design, growth, and leadership and to influence without heavy processes.
- Hands on experience bringing technical or data heavy products to market, ideally in biotech, genomics, health tech, or consumer health.
- Ability to write clear positioning, value props, and customer stories that tie genomic insights and whole genome sequencing to real health outcomes so people can outsmart their genes.
- Skill at turning complex genomics and bioinformatics topics into plain language content that feels human, confident, and easy to understand.
- Comfort building go to market plans and launch playbooks across web, lifecycle, content, and partner channels and measuring what works.
- Experience enabling sales, partnerships, and customer support with simple, accurate product narratives, training, and collateral.
- Comfort setting up simple brand and product health measures and using data, testing, and customer research to refine messaging and focus.
- Experience working in a remote, fast moving environment and communicating clearly in writing and async tools as part of Sequencing.
- Comprehensive medical, dental, and vision insurance coverage
- 401(k) with company matching
- Paid time off (PTO)
- Paid volunteer time off
- Fully remote work with home office stipend
- Parental bonding leave
- Clinical-grade whole genome sequencing for you and your family (private and confidential)
- Redefine how people understand themselves through their DNA
- Build category-defining products alongside scientists, engineers, and innovators
- Contribute to technology that will improve and extend millions of lives
- Shape one of the most important emerging categories in AI and healthcare
Sequencing Inc. is an equal opportunity employer. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Sequencing Inc. may use artificial intelligence (AI) or automated tools as part of the recruiting and hiring process, including for application screening and candidate evaluation. These tools may analyze information provided in your application materials or during the hiring process. Where required by applicable law, candidates may request a reasonable accommodation or an alternative selection process by contacting [email protected].
Skills Required
- 8+ years leading brand and product marketing with ownership of positioning, messaging, and go-to-market for consumer, health, or tech products.
- Experience shaping brand and product strategy for a science-driven or health-related company where trust, clarity, and accuracy matter.
- Strength in developing brand positioning, story frameworks, and voice guidelines usable by non-marketers.
- Proven ability to lead cross-functional initiatives with product, science, design, growth, and leadership and influence without heavy processes.
- Hands-on experience bringing technical or data-heavy products to market, ideally in biotech, genomics, health tech, or consumer health.
- Ability to write clear positioning, value props, and customer stories that connect genomic insights and whole genome sequencing to real health outcomes.
- Skill at translating complex genomics and bioinformatics topics into plain-language, human-centered content.
- Experience building go-to-market plans and launch playbooks across web, lifecycle, content, and partner channels and measuring results.
- Experience enabling sales, partnerships, and customer support with product narratives, training, and collateral.
- Comfort setting up brand and product health metrics and using data, testing, and customer research to refine messaging and focus.
- Experience working in a remote, fast-moving environment and communicating clearly in writing and asynchronous tools.
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Sequencing.com is a genomics platform that provides clinical-grade whole genome sequencing, at-home DNA kits, and free lifetime DNA data storage. The company offers an app/report marketplace, AI-enabled interpretation, and personalized health, wellness, and ancestry reports produced from WGS data, with emphasis on privacy and ongoing updates to drive actionable insights for prevention and personalized care.
.png)
