The Role
Lead creation of high-performing marketing creative across paid social, landing pages, email, lifecycle campaigns, and product storytelling. Rapidly generate, test, iterate, and scale visual concepts and motion/video assets (including AI-generated video). Maintain and evolve brand systems and Figma libraries, collaborate with growth and product marketing, and evaluate emerging AI creative tools to improve performance and creative velocity.
Summary Generated by Built In
Sequencing is building the interface between humanity and its DNA.
Using clinical-grade whole genome sequencing, AI, and a rapidly expanding ecosystem of genomic applications, we help people better understand themselves, their health, and their future through their DNA.
The human genome is one of the most valuable and underutilized resources in the world. Our mission is to transform the human genome into a lifelong source of personalized guidance and build the trusted home for every genome on Earth.
As the world’s largest direct-to-consumer whole genome sequencing platform, Sequencing is helping define the future of AI-powered personalized health.
We’re a profitable, venture-backed, fully remote company building category-defining products that help people better understand themselves through their DNA.
As the Senior Marketing Designer at Sequencing.com, you help shape how people discover and experience personalized health through clear, bold, high performing creative. You report to the Associate Creative Director and work closely with growth, lifecycle, product marketing, and creative leadership to create assets across paid social, organic content, lifecycle marketing, landing pages, subscription experiences, and product storytelling. Your work helps turn complex DNA and genome science into simple, compelling creative that helps more people understand Sequencing.com and outsmart their genes.
What you'll own
- Design marketing assets across channels including paid social ads, landing pages, email graphics, lifecycle campaigns, product marketing visuals, social content, and brand campaigns.
- Create high performing creative for acquisition channels including Meta, TikTok, YouTube, Google, and emerging platforms.
- Generate and test a wide range of creative concepts, visual styles, hooks, narratives, and formats across acquisition and retention channels.
- Explore new creative directions across acquisition, lifecycle, product marketing, and brand channels to expand the range and output of Sequencing’s creative work.
- Rapidly iterate on high performing creative concepts and scale winning ideas across platforms and formats.
- Study high performing consumer creative across platforms and adapt strong ideas into new creative directions and campaigns.
- Create AI generated video assets and motion content for paid social, storytelling, lifecycle, and product marketing initiatives.
- Evaluate and experiment with emerging AI creative tools across image generation, video, motion, editing, storytelling, voice, and production workflows.
- Produce motion graphics, video edits, AI generated video, and multimedia storytelling assets.
- Design, update, and maintain landing pages and marketing surfaces.
- Resize, localize, version, and adapt creative across formats and channels.
- Work from and evolve existing brand systems and creative frameworks to maintain visual consistency while expanding creative breadth.
- Produce, test, and iterate on creative variations across channels to improve performance, engagement, and creative learning velocity.
- Collaborate closely with growth, lifecycle, product marketing, and creative leadership on campaign concepts and execution.
- Organize and maintain Figma files, creative systems, and asset libraries.
- Support product storytelling and lightweight product marketing design needs when helpful.
Who you are
- 5 plus years of experience in marketing design, growth creative, performance creative, content design, or related fields.
- Experience working in high growth startup environments, consumer wellness, health technology, personalization, genomics, AI native consumer products, or related consumer technology categories.
- Exceptional visual taste and strong intuition for modern consumer internet aesthetics, storytelling, and performance creative.
- Deep curiosity around AI creative tooling and a strong desire to constantly experiment with emerging technologies.
- Hands on experience with AI powered creative workflows across image generation, video, motion, editing, storytelling, or content production.
- Strong understanding of modern paid social creative across Meta, TikTok, YouTube, and emerging platforms.
- Ability to rapidly generate, test, iterate, and scale a wide range of creative concepts, hooks, narratives, and visual styles.
- Strong motion, video editing, or AI generated video experience.
- Highly self sufficient and proactive, with the ability to generate ideas, identify opportunities, and move creative work forward with limited oversight.
- Strong ownership and creative autonomy, with comfort working in a fast moving, high output startup environment where speed, experimentation, and iteration matter.
- Strong attention to detail without sacrificing speed, experimentation, or creative breadth.
- Ability to independently develop creative concepts and execute them from idea through production.
- Strong proficiency with Figma and modern AI creative tools.
- Comprehensive medical, dental, and vision insurance coverage
- 401(k) with company matching
- Paid time off (PTO)
- Paid volunteer time off
- Fully remote work with home office stipend
- Parental bonding leave
- Clinical-grade whole genome sequencing for you and your family (private and confidential)
- Redefine how people understand themselves through their DNA
- Build category-defining products alongside scientists, engineers, and innovators
- Contribute to technology that will improve and extend millions of lives
- Shape one of the most important emerging categories in AI and healthcare
Sequencing Inc. is an equal opportunity employer. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Sequencing Inc. may use artificial intelligence (AI) or automated tools as part of the recruiting and hiring process, including for application screening and candidate evaluation. These tools may analyze information provided in your application materials or during the hiring process. Where required by applicable law, candidates may request a reasonable accommodation or an alternative selection process by contacting [email protected].
Skills Required
- 5+ years experience in marketing design, growth creative, performance creative, or content design
- Experience in high-growth startups, consumer wellness, health tech, personalization, genomics, or AI-native consumer products
- Exceptional visual taste and intuition for modern consumer internet aesthetics and storytelling
- Hands-on experience with AI-powered creative workflows across image generation, video, motion, editing, or storytelling
- Strong proficiency with Figma and modern AI creative tools
- Deep understanding of paid social creative for Meta, TikTok, YouTube, and emerging platforms
- Strong motion graphics, video editing, and AI-generated video experience
- Ability to rapidly generate, test, iterate, and scale creative concepts and hooks
- Highly self-sufficient, proactive, and able to execute creative work with limited oversight
- Ability to design, update, and maintain landing pages and marketing surfaces, and manage Figma asset libraries
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The Company
What We Do
Sequencing.com is a genomics platform that provides clinical-grade whole genome sequencing, at-home DNA kits, and free lifetime DNA data storage. The company offers an app/report marketplace, AI-enabled interpretation, and personalized health, wellness, and ancestry reports produced from WGS data, with emphasis on privacy and ongoing updates to drive actionable insights for prevention and personalized care.
