Top Senior Marketing Jobs in Boise, ID

Lead U.S. Public Sector marketing and shape global public sector strategy. Drive demand generation, ABM, field events, partner and executive programs, content, PR, and measurement to accelerate pipeline. Build and scale a global public sector marketing organization and report to VP of Global Growth and Experiential Marketing.

Lead end-to-end marketing for YipitData's Investor business, owning demand generation, product go-to-market, customer marketing, campaign execution, and analytics. Partner with Sales, Product, Client Strategy, and Revenue Operations to drive pipeline, retention, and revenue. Build reporting dashboards, optimize performance across channels, and, over time, hire and scale the Investor marketing team.

Lead content strategy and execution to drive demand and pipeline. Build and mentor a content team, implement SEO and attribution frameworks, run tests, and optimize distribution across owned, paid, and earned channels to convert content into measurable MQLs/SQLs and pipeline.

Execute and optimize paid media campaigns (primarily paid social) including build, trafficking, pacing, QA, daily optimizations, reporting, experimentation, creative evaluation, and supporting media planning and client calls.

Lead performance marketing for a large-scale mobile app: plan and optimize multi-million dollar user acquisition campaigns, build data-driven experimentation and attribution strategies (MMM/MMP/incrementality), collaborate cross-functionally with Data, Product, Creative, and Engineering, analyze complex data to drive ROAS and LTV, and recommend investments and product/creative improvements.

Lead B2B marketing initiatives at Sidecar Health, focusing on demand generation, paid media, content strategy, and team development to drive growth and revenue.

Lead customer expansion and cross-sell programs across Perforce's DevOps portfolio. Develop strategy, craft customer-facing content, run in-person and virtual events, scale advocacy and reference programs, enable sales with playbooks and collateral, use segmentation and analytics to target customers, and measure campaign impact to drive engagement, adoption, and pipeline.

Lead B2B content strategy and editorial for industrial ecommerce: produce deeply researched thought leadership, whitepapers, blogs, video scripts, and SEO/AEO-optimized assets; conduct executive interviews; measure content performance and optimize for pipeline and revenue impact.

The Partner Marketing Manager will build and execute marketing programs and campaigns to drive growth through channel partners, collaborating with various teams to ensure alignment and optimize performance.

Validate and shape a META Social Media Marketing certificate by reviewing job task analysis, advising skill prioritization, recommending portfolio projects, reviewing course content, and ensuring technical accuracy across Meta ad tools, measurement, AI workflows, and platform-specific content formats.

Lead marketing operations and analytics, owning MarTech stack, lead lifecycle, attribution, reporting, and forecasting. Build and manage a high-performing team, align with Revenue Ops/Sales/Finance, run experimentation, govern data/UTM/taxonomy, and translate analytics into executive insights to drive measurable revenue impact.

The Developer Marketing Lead will drive marketing strategies for APIs, engage with developers, and align messaging with Product and Engineering teams to enhance pipeline metrics and product adoption.

The Senior Revenue Intelligence Operations Manager drives operational efficiency and analytics in marketing for Veeam, supporting revenue goals and managing cross-functional projects to enhance field marketing effectiveness.

Lead performance-driven client relationships in a marketing agency, connecting client goals to strategies, managing accounts closely, and guiding internal teams for measurable outcomes.

Lead strategy and execution of digital marketing to grow brand visibility and demand: run paid and organic channels (SEO, social, email, ads), optimize website and landing pages for conversion, build lead funnels and CRM nurturing (HubSpot/Salesforce), manage intent/paid platforms (6sense, ZoomInfo, Google/LinkedIn Ads), analyze campaign performance, and manage external digital marketing consultants while maintaining consistent brand voice.

Lead and scale Triple Whale’s creator marketing program: develop strategy, recruit and manage creators and affiliates, run end-to-end campaigns, coordinate with cross-functional teams, and define KPIs to measure and optimize creator-driven growth.

Lead growth and lifecycle marketing by translating complex AI product capabilities into compelling copy and multi-touch programs. Build AI-powered marketing systems, run high-velocity experiments across funnel channels, own lifecycle and in-app messaging, and partner with product and growth teams to drive onboarding, retention, expansion, and feature launches.

Lead and execute the Always On revenue program to drive upsell and cross-sell across members. Build and run experiments, optimize site ads, automated campaigns, and personalized offers using analytics, AI, and automation. Partner with Product, Email, Analytics, and Engineering to launch revenue initiatives, scale workflows, and translate data into actionable growth recommendations.

Develop and execute a US-focused marketing strategy that generates demand and supports sales. Build integrated campaigns (email, paid, content, events, ABM), enable sales with assets and case studies, coordinate PR and partnerships, measure performance in HubSpot, and localize product positioning for the US senior living market.

Lead Woolpert's partner marketing for the Google relationship: develop and execute joint go-to-market plans, run integrated campaigns, enable sales, create partner collateral, measure KPIs, and coach one specialist to drive co-selling and pipeline growth for Digital Innovations.

Lead product marketing for B2B SaaS: own launches, positioning, competitive intelligence, customer and partner marketing, and GTM alignment. Apply AI/agentic workflows to scale messaging, enablement, and research. Partner with Sales/BDR, build repeatable PMM frameworks, manage a small team, and drive adoption, revenue, and partner-sourced pipeline.

Own audience intelligence and messaging architecture to create centralized persona frameworks and messaging systems. Integrate competitive and consumer insights, partner with product and brand teams, enable cross-functional workflows, and translate strategy into usable language for brand, digital, retail, and sales. Establish rhythms to share audience context and leverage AI tools to scale research and prototype frameworks.

Lead Sales Programs & Collateral to produce proposals, case studies, decks, and RFP responses for complex B2B/B2G pursuits. Build playbooks, templates, AI-enabled workflows, and an asset library; translate market and customer insight into value-based narratives; partner with strategic account managers and executives; measure collateral impact on pipeline and revenue; hire and develop a small senior team.

Lead and scale Retool's AMER events and field marketing program, managing internal and external events, a team, and budget. Partner with GTM, PMM, Content, and RevOps to drive pipeline, measure event ROI, and execute experiential projects like dinners, roadshows, launches, and conferences.

Lead Horizon3's digital demand generation and website conversion efforts. Own paid media, CRO, SEO/AEO, ABM ad plays, and web performance. Rebuild campaign structures to drive pipeline and lower cost per opportunity, manage external agencies, enforce tracking/attribution, and partner with cross-functional marketing to deliver measurable pipeline and ROI.