Digital Marketing Manager

Posted 21 Days Ago
Hiring Remotely in USA
Remote
100K-130K Annually
Senior level
Software
The Role
Lead strategy and execution of digital marketing to grow brand visibility and demand: run paid and organic channels (SEO, social, email, ads), optimize website and landing pages for conversion, build lead funnels and CRM nurturing (HubSpot/Salesforce), manage intent/paid platforms (6sense, ZoomInfo, Google/LinkedIn Ads), analyze campaign performance, and manage external digital marketing consultants while maintaining consistent brand voice.
Summary Generated by Built In

Arkestro's Predictive Procurement Platform applies AI, game theory, and behavioral science to enterprise negotiations. It moves teams away from reactive supplier bidding toward data-driven offers that reduce friction and help both buyers and suppliers reach better outcomes faster.
Arkestro helps procurement teams influence more enterprise spend and uncover savings that traditional sourcing approaches often leave behind by applying predictive intelligence to how sourcing events are designed and executed.
We’re a hyper-growth company looking for people who take ownership and are comfortable working through complexity. This is a tremendous opportunity if you want to do meaningful work and help shape how large enterprises run procurement… Arkestro is a place where you can have a big impact.  See Arkestro in action at arkestro.com.

About this Role

Our Digital Marketing Manager plays a key role in driving Arkestro’s growth and brand visibility. We’re looking for someone who takes full ownership of our digital marketing campaigns and channels — someone proactive, resourceful, and eager to experiment and find new ways to engage our audience. In our small, collaborative team, you’ll drive hands-on execution across our digital channels to scale our reach and impact.

Responsibilities

  • Plan, execute, and optimize digital marketing campaigns across various channels (e.g. social media, email, SEO, paid advertising)
  • Execute SEO best practices to improve organic search rankings (Google, LinkedIn, Supply Chain / Procurement digital sites)
  • Manage and update the Arkestro website, including optimizing landing pages and website content for conversions; and, analyzing website traffic and user behavior to identify areas for improvement
  • Build and maintain lead funnels and nurturing workflows in CRM tools e.g. HubSpot
  • Manage paid advertising campaigns (e.g., Google Ads, LinkedIn ads, Content Syndication Ads)
  • Track, analyze, and report on campaign performance, using data to guide day-to-day optimizations
  • Coordinate with digital marketing consultants to execute and deliver against team priorities
  • Ensure consistent brand voice and design across all channels, maintaining a unified and cohesive identity in all marketing materials and communications
  • Thrive in a fast-paced environment and be ready to wear multiple hats, stepping in to support high-priority initiatives beyond core responsibilities

Qualifications

  • 3-5+ years experience working in digital marketing, ideally for a SaaS company
  • Experience with CRM, marketing automation, and analytics platforms (Hubspot is a must)
  • Experience with Intent Marketing platforms such as Zoominfo, Clay, etc
  • Proven track record of delivering projects on time in a fast-paced, cross-functional environment
  • Ability to work in a fast-paced environment within a hyper-growth stage company and passion to work with disruptive technology
  • Ability to prioritize, multi-task and manage time efficiently
  • Exhibit a keen eye for detail in designing documents, website layouts, ads, and social media cards, ensuring visually appealing and on-brand assets.
Pay Range
$100,000$130,000 USD

Arkestro is committed to providing our employees with a benefits package designed to give you the flexibility you need to ensure a healthy life/work balance. Arkestro offers our employees great benefits and perks, including, but not limited to:

  • Competitive salary and startup equity
  • Medical, Dental, Vision insurance premiums covered up to 100% (employee only)
  • 401K discretionary employer matching
  • Unlimited PTO
  • A remote-first team with regular opportunities to get together in person for team building, design sprints, and customer visits
  • Annual budget of $1,000 for learning and professional development
  • Diverse, inclusive, highly collaborative, and vibrant culture
Arkestro is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
 
Disclaimer

Please note this job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described and that additional tasks may be assigned to the employee from time to time; or the scope of the job may change as necessitated by business demands. Arkestro reserves the right to change duties, responsibilities and activities at any time with or without notice. 

Skills Required

  • 5+ years experience working in digital marketing
  • Experience with CRM, marketing automation, and analytics platforms (HubSpot is a must)
  • Experience with Intent Marketing platforms such as ZoomInfo and 6sense
  • Experience managing paid advertising campaigns (Google Ads, LinkedIn Ads, 6sense ads)
  • Proven track record of delivering projects on time for executive-level teams
  • Experience developing and implementing SEO strategies to improve organic search rankings
  • Experience building lead funnels and nurturing workflows in CRM tools (HubSpot, Salesforce)
  • Ability to prioritize, multi-task and manage time efficiently in a fast-paced, growth-stage environment
  • Keen eye for detail in designing documents, website layouts, ads, and social media assets
  • Experience managing a team of digital marketing consultants
  • Experience working in a SaaS company
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The Company
HQ: San Francisco, CA
64 Employees

What We Do

Arkestro is a Predictive Procurement Orchestration Platform that amplifies the impact of procurement’s influence. How? By pre-embedding preferred outcomes in any system or process. Arkestro enables companies to touch 100% of the spend in a better, more programmatic way: with behavioral science, game theory and predictive machine learning models. Learn more at https://www.arkestro.com

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