Top Marketing Jobs in Birmingham, AL

Own retention and lifecycle marketing across email, SMS, on-site personalization, retargeting, loyalty, referrals, and customer experience touchpoints. Lead strategy, execution, testing, segmentation, triggered communications, personalization, and cross-functional launches. Partner with data, platform, creative, brand, and customer experience teams to improve list growth, conversion, churn, lifetime value, acquisition, and repeat revenue.

Develops positioning, messaging, launch strategies, and growth initiatives for auto insurance products. Uses market research, customer feedback, competitive analysis, and business insights to guide marketing decisions. Partners with product, sales, customer experience, brand, creative, media, and research teams to execute campaigns across distribution channels. Manages cross-functional projects, prepares leadership presentations and campaign recaps, and drives measurable business outcomes.

Build and execute email and SMS campaigns in Salesforce Marketing Cloud; develop and troubleshoot HTML/CSS email templates; traffic assets and maintain campaign calendars; coordinate across teams; perform QA/UAT on ad-hoc and automated journeys; and consult on technical email development and best practices.

The Partner Marketing Lead will develop and execute partnership marketing strategies and integrated campaigns for Bright Harbor, focusing on disaster recovery and collaborating with various stakeholders to create impactful narratives.

The Director of Product Marketing will lead portfolio positioning, messaging, market intelligence, go-to-market strategy, product launches, PR, customer advocacy, revenue enablement, and competitive differentiation. This leader will translate complex SaaS, AI, VR, and simulation products into compelling buyer value, partner cross-functionally with Product, Sales, Customer Success, Growth, and executives, and build and manage a scalable product marketing team.

Lead and coordinate multi-platform campaigns and production schedules, translate executive goals into operational plans, supervise department managers, manage budgets with the CFO, allocate resources, evaluate partnerships, develop workflows, resolve operational and personnel issues, and report progress to executives. Volunteer role requiring consistent communication and 5–10 hours per week; submit a work sample.

Lead full-funnel consumer engagement campaigns across digital and offline channels, from outreach through re-engagement. Develop messaging, align clients, support product launches, forecast performance, and optimize campaigns through testing and analysis. Manage client relationships, timelines, and campaign execution while ensuring pre-send quality and compliance. Use performance data to deliver reports, identify growth opportunities, and collaborate with business intelligence teams on dashboards and visualizations.

Develop and manage affiliate partnerships for an AI-powered dialer targeting SMBs: recruit affiliates and influencers, design commission structures and materials, onboard and support partners, monitor performance, optimize ROI, and align affiliate efforts with overall marketing strategy while ensuring compliance.

Lead partner-focused go-to-market programs to drive pipeline, revenue, and adoption through AWS, WWT, and strategic partners. Create partner-ready positioning, enablement, competitive intelligence, and co-marketing campaigns. Build scalable enablement and partner portal content, align cross-functionally with Product, Sales, and Marketing, and serve as product marketing owner for strategic partnerships.

Lead product marketing for developer-focused AI tooling: craft sales narratives, enablement assets, and content that translate technical capabilities into business value. Partner with sales, engage customers and partners, run webinars, attend events, and accelerate pipeline through targeted plays and positioning for developer and platform engineering audiences.

Own ChartHop's marketing and revenue operations by consolidating HubSpot as a single CRM source of truth. Build data governance, lead lifecycle and routing, campaign operations, attribution, full-funnel analytics, and executive dashboards. Support HubSpot-Salesforce migration, enable sales reporting, surface conversion trends by persona/industry, and drive automation and AI-enabled workflow improvements. Partner with sales leadership to improve funnel efficiency and operationalize metrics for growth.

Remote 3-month marketing internship (18–25 hrs/week) supporting digital marketing activities: social media management and engagement, CRM updates, email campaigns, SEO improvement, analytics monitoring, market research, promotional activities, and aligning marketing strategies with sales goals while maintaining the company’s online reputation.

Support the marketing team by creating and scheduling social content, monitoring and analyzing campaign performance, assisting with website and email marketing, coordinating events, conducting market research, and producing engaging content to build brand awareness and engagement.

Lead strategy and execution of lifecycle marketing across email, SMS, push, and in-product messaging. Analyze customer journeys and subscription datasets to identify drop-offs and growth opportunities. Build, launch, and optimize automated onboarding, activation, engagement, retention, win‑back, and referral programs. Translate complex genomic insights into clear customer messaging, run experiments and A/B tests, and partner with Product, Data, and Engineering to improve tracking, data quality, and infrastructure.

Own and scale full-funnel performance marketing and ABM for enterprise buyers: run paid campaigns (LinkedIn, Google, industry channels), build attribution and pipeline reporting, run experimentation, optimize website/landing conversions, support events, and maintain the martech stack to drive measurable pipeline and ROI.

Work with research and engineering teams to design realistic marketing tasks, create reference solutions, and evaluate AI/LLM outputs with structured rubrics. Maintain evaluation guidelines, ensure dataset quality, and collaborate with SMEs to improve AI model performance on marketing challenges.

Design evaluation rubrics and scoring frameworks for marketing deliverables, assess AI-generated and human-created marketing work with evidence-based judgments, provide written justifications, and iterate with stakeholders to improve consistency and scoring quality.

Own messaging, positioning, and enablement for the venture capital segment. Build VC personas and playbooks, support Sales with collateral and deal strategy, run voice-of-customer and competitive research, and apply AI tooling to accelerate content and insights. Partner cross-functionally with Sales, Demand Gen, Product, and Customer Marketing to drive VC pipeline and wins.

Lead product marketing for Juniper Square's real assets segment: define positioning, build persona playbooks, enable Sales with collateral and competitive battlecards, run voice-of-customer research and win/loss analysis, embed AI tooling into messaging workflows, and partner cross-functionally with Sales, Demand Gen, Product, and Customer Marketing to drive pipeline and deal outcomes.

Lead and modernize Magna's marketing function: set strategy, build a high-performing team, strengthen brand and communications, drive demand generation and digital performance, enable sales with content and ABM, launch go-to-market for services, and measure marketing ROI.

Lead strategy and execution of customer engagement and advocacy programs across online communities, user groups, nurture campaigns and integrations. Drive community growth, moderation governance, stakeholder alignment, cross-functional campaign activation, data-driven insights to improve adoption, reduce churn, and demonstrate business value.

Serve as primary client contact to develop and execute data-driven marketing strategies for credit union card portfolios. Lead strategic planning, campaign management, pro forma analysis, and post-campaign measurement. Perform deep-dive data analysis to generate actionable insights, produce client-ready reports, and coordinate with internal teams for campaign execution. Maintain industry knowledge (Visa, Mastercard, Fiserv, regulatory changes), support risk/compliance, and recommend process improvements while managing billing and client relationships.

Lead regional marketing strategy, campaign portfolio, events, partner MDF, and GTM activation for an assigned sub-region. Oversee planning, budget, measurement, cross-functional alignment, and people leadership while driving field adoption and performance reporting.

Lead a team of 2-3 marketing operations professionals to own end-to-end lead management, including lead scoring, funnel design, nurturing, and marketing automation. Drive cross-functional initiatives with marketing, sales, and ops, optimize HubSpot and Salesforce workflows, establish governance, and influence senior stakeholders to scale processes in a high-growth B2B environment.

Lead product marketing for the Consumer Experience portfolio: own positioning and messaging, execute go-to-market plans, enable sales with assets and training, maintain AI-structured messaging, engage clients and run advisory board to drive pipeline, adoption, and revenue.