Top Marketing Jobs in Birmingham, AL

Manage paid customer acquisition and retention across Meta, Pinterest, Google, and potentially TikTok and AppLovin. Own channel budgets, optimize cost-to-performance, and run frequent creative and platform experiments. Use AI to automate reporting, testing, and optimization workflows. Partner across teams to connect marketing systems, explore GEO/AEO, and improve visibility into organic, email, SMS, and social performance.

Own product positioning, messaging, launches, sales enablement, competitive intelligence, customer proof, and field marketing for the STARLIMS product portfolio. Translate technical LIMS capabilities into industry-specific value propositions, support enterprise sales cycles, influence product roadmaps through market and customer insights, and partner with Product Management and field teams. The role requires a proactive product marketer comfortable with technical buyers, regulated industries, complex products, and fast-moving teams.

Owns Skylight Calendar’s digital acquisition strategy across Meta, Google, TikTok, AppLovin, and other channels. Manages an eight-figure budget, optimizes channel mix and marginal returns, leads incrementality and measurement programs, oversees creative testing, and partners with ecommerce, brand, retail, and influencer teams. The role also leads media buyers, analysts, agencies, and platform partners while communicating performance and growth recommendations to leadership.

The Director of Product Marketing will establish and lead Scrunch’s product marketing function, defining positioning, messaging, segmentation, go-to-market strategy, launch processes, and competitive intelligence. The role partners closely with Product, Marketing, Sales, Enablement, Customer Success, Partners, and Sitecore leadership. Responsibilities include translating product roadmaps into market-facing campaigns, enabling customer-facing teams, supporting strategic customer and analyst interactions, and building scalable operating processes while mentoring future product marketing talent.

Create and manage email, text, and social media campaigns that engage magazine readers and generate booked meetings. Responsibilities include audience segmentation, message writing, campaign setup and testing, consent and contact-record management, performance tracking, troubleshooting, and coordinating follow-up with readership engagement teams. The role is fully remote and focuses on improving response rates, meeting attendance, reader fit, and story opportunities.

Owns Qualytics’ event and social marketing programs from planning through follow-up and reporting. Responsibilities include managing event logistics, vendors, budgets, webinars, speaking opportunities, lead routing, and event performance reporting. The role also manages social calendars, writes and repurposes content, engages audiences, and tracks social performance. This fully remote position collaborates with marketing, sales, and leadership and requires travel to events several times per year.

Develops, executes, optimizes, and analyzes paid search and social campaigns across multiple platforms. Manages conversion tracking, organic social content, SEO and social audits, client recommendations, emerging digital trends, generative search optimization, and AI-powered marketing strategies. The role also supports client relationships, creative brainstorming, internal education, and campaign strategy for B2B and B2C audiences.

Lead Wrike’s global demand generation strategy, enterprise pipeline growth, ABM programs, integrated campaigns, field marketing, events, and campaign measurement. Partner with sales, product marketing, content, and creative teams to optimize the buyer journey and accelerate revenue. Oversee demand generation, ABM, and events teams while adopting AI and workflow automation to improve marketing productivity, personalization, and execution.

Support product positioning, messaging, and go-to-market initiatives for Maria Ann, an enterprise RFQ and bid-response workflow platform. Create website, presentation, sales, and customer-facing content; develop use cases; assist with demonstrations and launches; research competitors, industries, and customer needs; and translate product features into business benefits while collaborating with leadership.

Leads global web marketing strategy, governance, content frameworks, platform optimization, accessibility, performance, analytics, and conversion effectiveness. Manages web marketing staff, agencies, vendors, budgets, and website lifecycles while partnering with communications, brand, fundraising, advocacy, and international teams. Oversees emerging AI discovery practices, ensures authoritative and accessible content, and provides strategic guidance to senior leadership. The role is fully remote in the United States, with Eastern Time availability and occasional work outside standard hours.

Leads partner strategy for Microsoft’s security solution area, aligning corporate priorities, sales, marketing, and partner teams. Identifies market opportunities, activates global partners, drives scalable go-to-market execution, monitors performance, and represents the solution area in strategic forums. The role also leads partner readiness and enablement while applying business, market, and execution insights to improve solution performance and customer adoption.

Own Rootstock’s paid acquisition and growth engine, managing substantial Google Ads and AdRoll budgets. Drive technical SEO, conversion optimization, experimentation, reporting, review-site visibility, and AI discoverability. Build landing pages, integrations, and automation using Claude Code, analyze performance, reallocate spend based on results, and present outcomes to leadership. Support content, case studies, sales enablement, and outbound campaigns while scaling measurable pipeline growth.

Owns qualified pipeline growth for a B2B SaaS company by leading demand generation, enterprise ABM, multi-channel campaigns, agentic AI workflows, paid media, attribution, and SDR management. The role partners across Sales, Product Marketing, Content, and Customer Marketing to create predictable pipeline, improve funnel conversion, and optimize investment using experimentation and CRM-verified performance data. Occasional travel and collaboration across U.S. time zones are required.

Leads field marketing for Citizens Private Bank and Private Wealth across Southern California. Develops market-specific go-to-market plans, local sponsorships, events, content, and brand activations tied to growth goals. Partners with bankers, advisors, executives, communications, events, and enterprise marketing teams to support office openings, advisor-team integrations, executive engagement, and pipeline generation. Builds a scalable regional marketing model and represents the private banking brand with senior stakeholders and external partners.

Creates, edits, and manages technical marketing content across blogs, websites, social media, email, advertisements, press releases, and multimedia channels. Develops content strategies and calendars, researches complex topics, coordinates vendors and freelancers, monitors content performance, conducts interviews, and maintains website content. The role requires strong writing, editing, research, technical comprehension, project management, and collaboration skills.

Own Influ2’s content strategy and editorial calendar while creating, editing, and distributing website, blog, thought leadership, customer story, report, and email content. Partner with SEO and marketing channel owners to improve visibility, engagement, and pipeline impact. Maintain high editorial standards, develop original ideas, analyze performance, and serve as a strategic and creative partner across marketing.

Supports integrated marketing campaigns across digital, email, social, content, and event channels. Conducts audience, market, and competitive research; assists with content creation, campaign analytics, A/B testing, segmentation, and performance reporting. Partners with Sales, Product, Customer Experience, and Creative teams on go-to-market priorities and product launches. This is a paid, remote 10-week internship with a two-day in-person experience at Amplify headquarters in Brooklyn.

Executes and optimizes CRM and lifecycle marketing campaigns across email, push, SMS, and in-app channels. Manages segmentation, targeting, campaign setup, quality assurance, deployment, monitoring, reporting, troubleshooting, and workflow documentation. Analyzes engagement and campaign performance through testing and customer insights, recommends improvements, supports data integrations, and collaborates with Marketing, Product, Data, and CRM teams to improve personalization and operational efficiency.

Develop product marketing strategies using customer insights and competitive intelligence. Lead messaging, content, go-to-market planning, product launches, performance tracking, and post-launch optimization. Collaborate with product, marketing, sales, customer success, and operations teams while mentoring junior marketers and enabling revenue growth through customer-focused storytelling and data-driven decisions.

Marketing and business development intern supporting market research, lead generation, outreach, pitch materials, campaign execution, competitor analysis, KPI reporting, funnel optimization, events, and partnership initiatives. The role is remote, part time, and unpaid, with mentorship and potential future employment based on performance.

Owns go-to-market strategy and execution for Viz.ai’s AI-powered healthcare product suite. Responsibilities include product positioning, messaging, launches, marketing campaigns, content and sales enablement, competitive intelligence, conference representation, and quarterly performance analysis. The role partners cross-functionally with Product, Sales, Clinical, Regulatory, Customer Success, and Life Sciences teams to translate clinical and product strategies into commercial outcomes.

Leads go-to-market strategy, positioning, messaging, customer insights, competitive intelligence, and commercial enablement for capital solutions serving clean energy developers and sponsors. Partners with product, commercial, and marketing leaders to translate financing needs into differentiated offerings, sales tools, training, and measurable growth initiatives. Requires clean energy project development and financing expertise, strong B2B marketing experience, analytical judgment, and cross-functional influence.

Leads Form3’s digital growth and demand generation strategy across priority markets. Develops go-to-market plans, integrated multi-channel campaigns, account-based marketing programs, and pipeline-generation initiatives. Uses AI, automation, and marketing technology to improve targeting, personalization, and campaign performance. Monitors funnel metrics, connects marketing investment to revenue, and improves website conversion and user journeys while collaborating with Sales, Customer Success, Product, and Marketing teams.

Build JoVE’s US K-12 demand engine by generating and qualifying leads, developing targeted campaigns, managing conference marketing, producing audience-focused content, and partnering with sales to convert prospects into opportunities. Track funnel performance, campaign ROI, cost per lead, MQL-to-SQL conversion, and pipeline contribution to optimize marketing strategy and establish a scalable K-12 marketing function.

The Director of Marketing will lead CyberSheath’s B2B marketing strategy, brand positioning, demand generation, content, sales enablement, events, partnerships, analytics, and marketing operations. The role focuses on generating qualified pipeline, strengthening cybersecurity compliance messaging, supporting sales alignment, and building a scalable marketing team. The leader will market managed cybersecurity and compliance services to defense contractors and regulated organizations while translating complex technical and regulatory concepts into effective customer communications.