Top Marketing Jobs in Birmingham, AL

Support product marketing across FedEx Digital Solutions by developing messaging, positioning, sales and customer-facing materials, and case studies. Partner with Product, Sales, Enablement and cross-functional teams to translate technical product capabilities into clear value stories, build market/customer understanding, and support vertical and portfolio priorities (commerce, visibility, trade, data, developer tools).

Support product marketing for FedEx Digital Solutions by developing messaging, positioning, sales enablement materials, case studies, and market insights across digital, data and industry solutions. Collaborate cross-functionally with Product, Sales, Content and Legal to translate complex product capabilities into clear customer value stories.

Lead go-to-market strategy and execution for payments and AI-powered features; drive pricing and packaging; develop positioning and messaging; run cross-functional launches; synthesize customer and market insights to influence product and commercial strategy; represent Jane at events.

Lead and scale alliance partner marketing programs (primarily Microsoft) to drive joint pipeline and awareness. Manage webinars, co-branded assets, partner events, enablement content, reporting, and cross-functional coordination with demand gen, product marketing, alliances, and sales.

Manage end-to-end email channel execution in HubSpot: plan, build, QA, deploy, test, and optimize campaigns for prospects, customers, and partners. Drive segmentation, A/B testing, deliverability monitoring, reporting, and experimentation to improve engagement, conversions, and pipeline. Coordinate with cross-functional marketing teams and use AI tools to enhance productivity.

Lead marketing strategy and team to define positioning, GTM plans, and brand narrative across recycling, materials, and energy lines. Build audience intelligence, sales enablement, editorial systems, and analytics. Coordinate cross-functional integration with product, BD, policy, and communications to amplify Redwood's presence with talent, customers, investors, and stakeholders.

Lead product marketing strategy and GTM for Tive's hardware and software portfolio. Own messaging, vertical positioning, market intelligence, launches, sales enablement, and content. Manage and mentor a Senior Product Marketing Manager and build scalable processes to support growth.

Lead Blossom's growth marketing end-to-end: build a measurable pipeline to credit unions and adjacent markets, own digital channels (paid, SEO, social, email), manage revenue-operations and analytics (HubSpot, GA4), deploy AI-driven marketing workflows, run content/brand/product marketing, events, PR, and a small marketing team to drive leads and pipeline.

Lead positioning, messaging, and influence campaigns to win federal buyers. Create high-quality long-form content, social engagement, events, and demand-generation funnels. Manage vendors, run rapid experiments with AI-native tooling, and own strategy and hands-on execution as the company's sole marketer to drive pipeline and credibility against large incumbents.

Support Brand, Marketing Strategy, and Communications operations by coordinating cross-functional project execution, maintaining digital asset library, ensuring brand consistency, managing budgeting/contracts/POs/SOWs, handling vendor onboarding and event/logistics needs, and providing program management support to streamline workflows.

Own the experimentation roadmap for digital channels: design, run, and analyze A/B and multivariate tests; analyze acquisition performance; partner with MarTech and Engineering for tracking and integrations; build dashboards and reports; manage website content updates and resolve MarTech tool issues (Contentful, Optimizely).

Manage and optimize lifecycle email programs across multiple client accounts: segmentation, automation, deliverability, A/B testing, performance tracking, and collaboration with writers and designers to drive conversions and revenue.

Manage multi-client paid and integrated digital campaigns: set channel strategy and budgets, build and optimize campaigns on Google, Meta and LinkedIn, collaborate with content/SEO, report performance to clients, and recommend budget reallocations based on data.

Lead performance marketing for enterprise clients: define campaign structures, manage >$500k/month ad spend across major platforms, interface with clients, hire and manage marketers, and translate marketing processes into product requirements while analyzing data with statistical methods.

Lead planning, execution, and optimization of digital marketing campaigns (paid media, SEO, CRO). Manage Meta and Google Ads, monitor performance via GA4 and GTM, maintain WordPress and CRM/marketing automation, coordinate content and stakeholders, produce performance reports, and support a remote marketing team to drive continuous improvement.

Create and manage content across blogs, websites, email, social and landing pages; optimize for SEO; publish via WordPress/CMS; run social scheduling; analyze performance with Google Analytics; support digital campaigns; maintain content calendar and collaborate with stakeholders to turn technical concepts into audience-focused content.

Create and iterate branded paid social static and motion assets that drive growth. Own concept-to-production pipeline, use data and channel insights to inform creative, build scalable workflows, and employ AI tools responsibly. Collaborate with performance marketing and help mentor future contributors.

Develop and execute North America channel marketing programs with sales, product marketing, and partners. Manage campaigns, budgets, partner resources, events, creative deliverables, and measure program effectiveness to drive channel engagement and revenue.

Own positioning and go-to-market narrative for Backblaze B2 platform. Conduct customer research and competitive analysis, build sales enablement (talk tracks, battle cards), align platform and AI messaging, partner with sales and demand gen, and deliver a core messaging framework within 90 days.

Manage day-to-day paid social and display campaigns, support affiliate operations, develop creative and landing page strategies, analyze campaign and creative performance, and collaborate cross-functionally to drive new customer growth and efficiency.

Lead and scale the marketing organization to drive payer adoption, patient demand, and brand positioning. Own brand, product marketing, commercial enablement, analytics, and marketing operations. Translate clinical outcomes and value-based care data into compelling narratives for health plans, build measurement systems, and partner cross-functionally to accelerate enterprise growth.

Lead segment strategy, validation, and GTM for priority audiences. Design experiments to prove product-market fit by segment, translate insights into positioning and playbooks, and enable cross-functional teams to execute growth and retention initiatives.

Lead and build Kindred's lifecycle marketing function: design omni-channel member journeys (email, SMS, push, in-app, emerging channels), launch and optimize high-volume campaigns, partner cross-functionally to align product and brand, develop data-driven personalization and experimentation, hire and grow a team, and implement lifecycle infrastructure and playbooks to drive hosting, travel activation, and long-term member engagement.

Own and govern the end-to-end marketing tech stack and campaign operations: roadmap, integrations, tracking, tag management, data flows, and reporting. Build AI-powered automations and operational tooling, ensure data hygiene, and support ABM and PLG initiatives through signal and workflow design.

Lead go-to-market strategies to drive account expansion, cross-sell/upsell, and competitive displacement. Own TAM and segmentation analysis, develop positioning and sales enablement assets, synthesize market and competitor insights, track KPIs, and run enablement sessions to align Sales, Customer Success, Product, and Research for growth.